GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Consumers expect technology interactions to be controlled by intonation, facial expression and body language 
  • Earphones will become a 24/7 accessory, even when sleeping
  • 51 percent of Augmented Reality/Virtual Reailty users believe artificial intelligence (AI) will render ads indistinguishable from the actual products
Dubai, UAE, December 11, 2017:  Exploring the future from an early adopter user perspective, Ericsson (NASDAQ: ERIC) ConsumerLab presents the seventh edition of its annual trend report The 10 Hot Consumer Trends for 2018 and beyond.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.
 
These are the 10 trends for 2018 and beyond:
  1.  Your Body is the User Interface: More than half of current users of intelligent voice assistants believe that we will use body language, expression, intonation and touch to interact with tech devices as if they were fellow humans. Some 2 in 3 think this will happen within a mere 3 years.
  2.  Augmented Hearing: 63 percent of consumers would like earphones that translate languages in real time. 52 percent want to block out a family member's snoring. 
  3. Eternal Newbies: 30 percent say new technology makes it hard to keep their skills up to date. But it also makes us instant experts. 46 percent say the internet allows them to learn and forget skills faster than ever. 
  4. Social Broadcasting: Social media is being overrun by traditional broadcasters. But half of consumers say AI would be useful to check facts posted on social networks. 
  5. Intelligent Ads: Advertisements may become too smart for their own good. More than half of augmented reality (AR)/virtual reality (VR) users think ads will become so realistic they will eventually replace the products themselves. 
  6. Uncanny Communication: 50 percent think not being able to tell the difference between human and machine would spook them out. 40 percent would also be spooked by a smartphone that reacts to their mood. 
  7. Leisure Society: 32 percent of students and working people do not think they need a job to develop a meaningful life. 40 percent say they would like a robot that works and earns income for them, freeing up leisure time.
  8. Your Photo is a Room: Imagine being able to walk into a photo and relive a memory. 3 out of 4 believe that in only 5 years they will use virtual reality to walk around in smartphone photos. 
Streets in the Air: City streets may be choked with traffic but the skies remain free. 39 percent think their city needs a road network for drones and flying vehicles. But almost as many worry that a drone would drop on their head. 
 
The Charged Future: The connected world will require mobile power. More than 80 percent believe that in only 5 years we will have long-lasting batteries that will put an end to charging concerns. 
 
Michael Björn, Head of Research, Ericsson ConsumerLab, says: 'We are entering a future where devices neither have buttons and switches nor need to be controlled digitally via your smartphone. In fact, this may be a necessary change, as it would be difficult for people to learn a new user interface for every device that gets connected to the Internet of Things.
 
“Today, you have to know all the intricacies of the devices you use. But in the future, the devices will know you instead. For this to become a reality, devices must be able to relay complex human interaction data to cloud-based processing, and respond intuitively within milliseconds, increasing requirements on next generation connectivity.”
 
The insights in the 10 Hot Consumer Trends for 2018 report are based on Ericsson ConsumerLab's global research activities over more than 22 years, and draw on data from an online survey of advanced internet users in 10 influential cities across the world, performed in October 2017. Although the study only represents 30 million citizens, their early adopter profile makes them important to understand when exploring future trends.



Posted by : GoDubai Editorial Team
Viewed 7052 times
Posted on : Monday, December 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Investment into future technology: GROHE starts operations at new zinc manufacturing facility in Kla...
Next Story : H.E. Sheikh Khalid Bin Abdullah Bin Sultan Al Qassimi inaugurates 3 specialized exhibitions at Expo ...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
The FW18 Trend Report From Weill Paris
Climax Mascara Never Fake It
Discover the Secret to Younger-looking, Radiant Skin
Keep your skin looking healthy and hydrated, naturally
Jessica Kahawaty in Dubai to Celebrate the Launch of SUKIN, Australia's No.1 Nat...
Brow Contour Pro 4-in-1 defining & highlighting brow pencil
LOOTAH Perfumes brings a collection of delicate scents to fulfill the needs of t...
The Balmain Haute Elegance Oval mirrors the brand's soul
BodyO launches officially its AiPod for a full body check-up during the Gitex Fu...
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
Get flawless skin with Rodial's new Booster Drops
The World of Aigner Wunderkammer
Johnson's launches Fresh Hydration Range – Cleansed, hydrated skin in just #OneSwipe
Lexus Design Award 2019 open for entries
Elegant and feminine new Mini Bubble set to make a big splash
Trend Alert! Giddy up on the best platform with your new horse-inspo ensemble fr...
Manero Peripheral (43 Mm) Classic Watchmaking Meets State of,the Art Technology
Introducing the GUESS Jeans Fall 2018 Collection'
Curate your perfect Autumn Winter wardrobe, with Robinsons
Dubai Shopping Festival Returns With Much-awaited Mega Raffles
Mohammad Abdullah, President of Dubai Institute of Design and Innovation (DIDI)
Corum Heritage Eleganza- Dedicated to the stylish woman
Daniel Craig Brings the Diver 300m to the Surface
DS Podium Chronograph 1/100 sec
Dubai's newest social hub - Bar Baar introduces ‘Thela Baar Brunch'
OMEGA gets set to time the Youth Olympic Games Buenos Aires 2018
Joyalukkas Celebrates the Festival of Light with Irresistible Offers
With more collections and a more spacious car parking, Kalyan Silks moves to El...
Malabar Gold & Diamonds to triple number of outlets to 750 and raise Group turno...
Global Report Reveals That the “Feeling of Home” Is Moving Beyond Four Walls
Fifi & Friends - Now available at more outlets across the UAE
Sharjah Government pavilion highlights digital transformation of Sharjah at GITE...
Kibsons Expand Vegan Range
Health Shield Medical Center to Celebrate Women of the Capital
Halloween “Catwoman” mask using BROW products
AXOR is the official partner for bathroom fixtures of the Design Hotels™ brand
Lacoste Introduces the Keep Playing Collection for Women
The Ford F-150 Raptor: Your Ultimate Partner for Off-Road Adventure
Nokia smartphones serves first slice of Android™ 9 Pie on the award-winning Noki...
Emirates Airline Dubai Rugby Sevens 2018 FactSheet
Sharjah Girl Guides Unleash their Power on International Day of the Girl Child
Festival Plaza Announces Lulu Hypermarket at New Lifestyle Destination
Western Digital powers AI-enabled storage for futuristic surveillance and security
BOLLYWOOD PARKS™ Dubai introduces 11 new shows with a new line up of performance...
SIBF 2018 Invites Young Visitors to the Wondrous Land of Edutainment
Nissan to Make Official On-track Formula E Debut
Toyota's legendary King goes urban with the 2019 Land Cruiser Grand Touring Edition
CITIZEN Unveils 100th Anniversary Limited Edition Collection
Win up to 250,000 Gold coins at Malabar Gold & Diamonds this festive season
UAE Toastmasters community to host the world champion of public speaking