Dubai, UAE, December 10, 2017: Coca-Cola has launched its latest product innovation in the Middle East, with the launch of smartwater at SoleDXB.
Smartwater was made available to consumers in the UAE for the first time at the three day street culture festival at D3.
Murat Ozgel, General Manager of Coca-Cola Middle East said of the launch: “We are very excited about bringing smartwater to the UAE, making it the fourth market globally where this incredibly successful premium water brand is available. It's clean, crisp taste has made it a great success in the UK and North America and we look forward to replicating that success here. smartwater is also a great example of our innovation and sustainability efforts. The bottle is 100% recyclable, and made with 30% plant-based materials using our patented PlantBottle Technology.”
Smartwater will host the SoleDXB closing party, bringing the curtain down on the festival's latest and incredibly successful three day celebration of street culture.