GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

On the occasion of the 46th National Day Celebration

Dubai, UAE, 28  November 2017:  On the occasion of the 46th National Day, du is proud to launch a creative production entitled “UpForIt” as a tribute to all community segments who contribute to achieving and making the impossible possible in the UAE. The citizens and residents of the UAE turn challenges into opportunities on a daily basis to endorse the efforts of the UAE, to achieve glory in numerous international forums, and to raise the country's name to become one of the top globally developed countries. “UpForIt” is the name of the production created, in collaboration with the poet Ahmad Al Gafly and composer Khalid Nassir, to inspire people all over the UAE to overcome obstacles in their everyday lives.

“At du, we look at each National Day as an opportunity for us to reflect on the year, and to look to the future. In the Year of Giving, we want to champion those UAE residents and citizens who always rise to the task, and strive for greater things, mirroring the achievements of the UAE who have always been up for any challenge,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du. “We have accomplished so much with in our 46 years, and I cannot wait to see the incredible, innovative people which will emerge from our nation in the future. Happy UAE National Day to all.”

The creative production, “UpForIt”, portrays the victories of multiple people facing challenges. The first person in the production, Fahad Mohammad Ali, is a man confined to a wheelchair who lost both of his legs due to medical complications. Through determination and perseverance he became a paraplegic athlete, who has now won gold and silver medals across multiple races. The video also showcases the triumphs of people achieving their goals. This includes; architects and construction workers completing a large project in the UAE, a marathon runner summiting a mountain, an astronaut, a graduate, and a firefighter, amongst others.

Throughout the production, a choir sings the “UpForIt” song du created to inspire people across the UAE to overcome their personal obstacles.
du believes that nothing is impossible in the UAE, and strives to empower everyone in the country to rise to their own challenges. In support of this goal, du has collaborated with the Dubai Club for People of Determination, the Community Development Authority, and Kalimati Communication & Rehabilitation Centre to create a new sign, in sign language, to help everyone express ‘UpForIt'. Further, in an effort to encourage people in the UAE to share their personal triumphs on social media, in light of National Day, du has also created the hashtag #UpForIt to spread the spirit of achievement, and inspire others to conquer their obstacles. 



Posted by : GoDubai Editorial Team
Viewed 8851 times
Posted on : Tuesday, November 28, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Etisalat Launches Secure Cloud Wifi powered by Cisco Meraki Network Management Solution for UAE Busi...
Next Story : WiFi UAE bringing happiness to all this National Day long weekend with free higher-speed WiFi
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Summer Spirit
Introducing the GUESS Jeans Fall 2018 Collection
Instantly Refreshed Hair with HASK
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Cerruti 1881 MOLVENO timepiece and cufflinks
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Hour Choice presents Coach Astor Collection
Transform your look with the ‘Perfect Brows'
Creating #futureclassic: Swatch Launches Skin Irony Collection
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA
Head to Modhesh World for Summer Fun Before the School Run
Delicious Whole Cakes at Sophie's Café from AED99
Carl F. Bucherer Presents Adamavi Collection
13 Emirati Authors Launched into the Portuguese Book Market
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
Favourite florals: Bloom with our top floral picks from bebe
Business Wear by Hugo Boss
Ferrari introduces the world's first low-bake paint technology
The new Rado HyperChrome Chronograph in bronze and high-tech ceramic
Scuderia Ferrari presents ASPIRE collection
“The world is thirsty for an Arab superhero"
Carl F. Bucherer's Global Brand Ambassador Li Bingbing and Her Carl F. Bucherer ...
The Marriott International cyclist team completes 600km R2A cycle challenge
Joyalukkas opens newest showroom in Kuwait at Farwaniya
New Addition to the HUAWEI Nova 3 Series: On-trend and fashionable HUAWEI nova 3...
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Nazih Introduces New Dr. Renaud Skincare Range
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
‘The Little Things' That Makes Summer All The More Enjoyable
XTouch Announces the Launch of the Robot Family Range of Rugged Mobile Phones
Let your kids enjoy some dancing at James & Alex Dance Studios
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Picking the Perfect Coffee Table with Home and Soul Dubai
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
VIP Golf Austin Offers Golf Packages For the Avid Tourist
Traditional Thali Indulgence at Antique Bazaar
Celebrate India's Independence Day with Sparkles of India
Dubai Judicial Institute collaborates with Union Coop to support the 7th Dubai J...
Advanced Treatment to Tackle Orthopaedic Issues in Adults Take Center Stage at C...
FREE DANCE WEEK is back at James & Alex Dance Studios
Dubai Tourism Publishes ‘12 Steps Towards Sustainability' Manual to Guide Hotels...
Fitness in DXB to Launch ‘the Pursuit of Happiness' Evening for Yoga and Inspiration