- Customers can now shop the fast-growing high street fashion brand online and on-the-go in the two countries
- Shoppers enjoy a simple, useful, friendly and fast experience on Iconic's desktop and mobile sites
- The Group aims to offer its customers a truly Omni-Channel experience, along with convenient features like Next Business Day Delivery, Return to Store for cash refunds, Cash on Delivery and the Shukran loyalty programme
Dubai, UAE: August 20, 2017: Landmark Group, the Middle East's leading retail and hospitality conglomerate, has launched E-commerce sites in the UAE and Saudi Arabia for ICONIC, its fast-growing high street fashion brand. Customers can now shop the brand on IconicStores.com, either from the desktop or mobile-optimised site. This launch strengthens the Group's Omni-Channel commitment by providing its millions of customers with a simple, convenient and customer-friendly online shopping experience.
To begin with, IconicStores.com will offer over 300 handpicked styles featuring the latest fashion for women, men, teens and children. The range includes clothing, accessories and footwear. Iconic is widely known for its emphasis on uniting catwalk trends with customer preferences, employing a three-pronged approach referred to as FAD. The approach, which focuses on fabric, accessories and design, has been carried through to the brand's online offerings as well. In addition, Iconic replenishes its offerings in the stores every month and the brand aims to offer fresh stocks online in a similar manner.
Raza Beig, Director, Landmark Gorup and CEO- Splash and ICONIC said, “It was a natural transition for ICONIC to jump into the Ecommerce bandwagon keeping in mind what our demographic wants and giving them instant access to the products. We will have a new collection every month catering to the rapidly growing needs of online shoppers, providing them a platform that fully integrates with stores and offers a new and enhanced omni-channel experience.”
In May 2017, the Landmark Group Arabized its E-commerce sites and apps in the UAE for Splash, Home Centre, Max, Babyshop, Shoe Mart, Lifestyle and Centrepoint to allow its customers to shop in Arabic. This was followed in July by the launch of E-commerce and Omni-Channel in Saudi Arabia for 6 of these brands - Splash, Home Centre, Centrepoint, Babyshop, Shoe Mart and Lifestyle. These launches paved the way for the Group to successfully bring Iconic to both these territories, while giving customers the freedom to shop in the language of their preference.
To improve customer experience, the sites offer useful features such as Cash on Delivery, Favourites, 1-click shopping with FastPay and the Group's award-winning loyalty programme, Shukran. Iconic customers can link their Shukran account with their shopping account to earn and spend Shukrans whenever they shop online.
Iconic online shoppers in the UAE will enjoy Next Business Day Delivery if they place their order by 3.30 PM, Saturday to Thursday. All orders placed after that time in the UAE will be delivered in 2-3 business days. In Saudi Arabia, orders placed by 12:00 PM will be delivered in 2 business days for Riyadh, Jeddah and Dammam and within 4 business days in other regions.
One of the cornerstones of the Group's Omni-Channel experience is the Return to Store feature. This allows customers who've paid by cash to return products purchased online directly to an Iconic store for an instant cash refund. Shoppers can also opt for a credit note which is valid for purchases online or within the store. Over and above this, customers can easily initiate a return by making an online request or by calling for a pick-up.
The Landmark Group's foray into E-commerce began in the UAE in December 2012 and has grown exponentially with a 140% Compound Annual Growth Rate (CAGR) from 2013 to 2017. Over the next three years, the Landmark Group aims to grow its E-commerce and Omni-Channel business even further by rapidly rolling out new innovations and features, bringing more brands online and launching the platform in other territories.