Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


After announcing its exciting collaboration with Dubai's Department of Tourism & Commerce Marketing (Dubai Tourism) earlier this year, TAG Heuer is all set to release its timepiece that is the ultimate ode to Dubai. 

Dubai, UAE, July 10, 2017:  TAG Heuer has announced that it will be officially launching its much-anticipated Dubai Connected Watch Modular 45 on July 12 at an exclusive event to be hosted at the TAG Heuer Boutique on the ground floor of the Dubai Mall Souk Atrium from 4 pm to 6:30 pm. The event will be doubly special as it will be held in association with Dubai Summer Surprises 2017 (DSS) from 1 July -12 August.

The launch will not only serve as the perfect opportunity for guests to get a glimpse of the Special edition but also allow them to interact with TAG Heuer Middle East Brand Director Mr. Nicolas Pic, Mr. Mohammed Abdulmagied Seddiqi Chief Commercial Officer at Seddiqi & Sons and DTCM Executive Director of Retail and Strategic Alliances, Mr. Saeed Al Falasi. A dedicated media session will be organized from 4 pm to 4:30 pm. From 4:30 pm to 5:30 pm there will be a session for VIPS to officially launch the watch. Finally, as part of Dubai Summer Surprises, the boutique will re-open its door to the public for those interested in buying the Dubai Connected watch. They will enjoy a special offer between 5:30 pm and 6:30 pm. We will also have the special appearance of our friend of the brand Alex Hirschi @supercarblondie who will welcome the public, share her experience about the Connected Watch and the 24h of #DontCrackUnderPressure challenge she took part of in #mydubai but also sign dedicated merchandise for the occasion.

The watch is a living testimony to an encounter between TAG Heuer and Dubai Tourism and combines Swiss watchmaking tradition and the TAG Heuer Avant-Garde spirit with the modern aesthetic of Dubai. 200 pieces of this special Dubai Edition have been produced. Priced at AED 8,000, each watch comes with a special caseback and is mounted on a brown calfskin strap with rubber lining and an exclusive “DUBAI” embossing. It also has a spare strap in the unmistakable shade of blue associated with DUBAI. The watch faces, themselves, boast three innovative looks. The first option called “Dubai Classic” alludes to the fact that Dubai is a city that never sleeps, the second is titled “Dubai Paths” and recreates a sense of tranquility that takes users on a sensory voyage between land and sea and the third titled “Dubai Icons”, focuses on emblems that represent Dubai and its culture. The Dubai watch faces are already loaded on the Dubai Special Edition or available for download on the Google Play store. 

The TAG Heuer Connected Watch Modular 45 Dubai Special Edition can be found exclusively in Dubai at TAG Heuer stores, Ahmed Seddiqi & Sons stores and soon at TAG Heuer stores in Dubai Duty Free. 

Posted by : GoDubai Editorial Team
Viewed 25852 times
Posted on : Monday, July 10, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : BOVET - Secret Beauty - for ONLY WATCH 2017
Next Story : Chronoswiss Creates Extravagant Unique Piece Flying Regulator For Only Watch Charity
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers Wows Women on International Women's Day
Foreo Declares 2018 the Year of Confidence
Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+ Launches in the UAE
Filorga Launches Lift Range
The Ultimate Mother's Day Beauty and Wellness Gifts
The Sheet Mask Trend
Top Perfume Picks for Mother's Day @ Glambeaute.com
Rise and Shine with Sophie's
SMCCU opens its doors for SIKKA Art Fair
Nissan's e-POWER technology wins environmental award
Mother's Day Offer from Blush N Curls Salon
Max launches its Inaugural Abaya Collection
It's Mother's Day!
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Al-Futtaim Honda launches 10th generation Honda Accord
“The Night of Italian Design” at D3 Attracts Design Enthusiasts
LULU Organic Food Activation
Drink yourself to looking younger with Skinade
Iconic milkshake brand Keventers to open 30 outlets across the UAE in 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
An Open Secret - The new Flying Regulator Open Gear provides deep insights
The V-Tox Facial by Linda Meredith Skincare
Corporate Power Dressing redefined at Kachins Signature
UAE Jiu-jitsu Federation® Conducted the Official Weigh-ins of Abu Dhabi Grand Sl...
Reading Champions Declared at 10th Emirates Airline Festival of Literature
Preps for the Fazza Championships for Shooting Saktoun Riffle begin on March 11
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Own your pores like a Bioré Princess!
The only line you'll love in your face – your perfect jawline!
Cadillac Alghanim kicks off world-class opportunity in Kuwait
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
The Dubai Mall unveils Fashion Avenue; the region's most prestigious luxury des...
ba&sh's Spring-Summer collection 2018
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Raymond Weil introduces the Maestro Blues
Johnson's® Baby Launches Its First Semi-therapeutic Product Range
Elina Svitolina takes New York by storm and wins it all!
UAE's first ICU Symposium attracts over 150 of GCCs top healthcare professionals
Arabian Healthcare Group and Dignity Health USA team up to expand world-class cl...
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Sanofi introduces innovative therapy to help address high unmet medical needs of...
Velvet Caviar meets Roger Dubuis Diva power
10th Emirates Airline Festival of Literature Ends with a Bang!
PCFC, GDRFA conclude Successful Marriage program ahead of 7th Mass Wedding