Dubai, UAE, June 12, 2017: The printed t-shirt has long been one of the essential “it” pieces in Zadig & Voltaire's collection. “PEACE”, “ART IS TRUTH”, and “LOVE” are all reflections of the fashion house's positive philosophy.
This season the message is about the power of women: “Girls can do anything”.
It was first spotted in New York at the Winter 17-18 Fashion Show, worn by models backstage and even by Erin Wasson when she came to the show.
The message is engaging, powerful and puts women at the center of it all. The t-shirt has already generated a lot of buzz because Zadig&Voltaire is under no illusion: the future is female!
The limited-edition T-shirt will be exclusively available in Dubai from June 15th 2017 followed by the global launch in July.
As part of continuous collaboration between Zadig&Voltaire and Alanoud Badr, a.k.a. Lady Fozaza, “Girls can do anything” launch in the region will kick-off with a digital competition on the influencer's social media platforms. At the end of the competition the lucky winner will get the T-shirt as well as a full styling session with Fozaza and a discount on the next purchase at Zadig&Voltaire stores.