GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

It doesn't matter how you get there. What's important is that you go.

Dubai, UAE, May 17, 2017: In Q4 2016 TUMI, the leading international brand of premium travel, business and lifestyle accessories, launched 19 Degree, the brand's first-ever aluminum luggage collection. A masterful combination of form following function, 19 Degree, the pinnacle of travel gear; an element of luxury and innovation elevates not only your journey, but who you are.

To coincide with the product launch TUMI released a global campaign geared towards “The Modern Explorer” – appreciators of craft and design who are always looking to be inspired and explore something new. TUMI posed the question, what is your perfect journey and sent a unique cross section of respected individuals on them.

In 2017 TUMI is building on this unique group of influencers, and journeys, from the inspiring 2016 cast by weaving in the following creatives:

  • Linda Rodin – Style icon and beauty entrepreneur goes back to Sicily, the place that inspired her own skin care line, Rodin, and sparked the face-oil trend
  • CL – Recently named one of Business of Fashions 500 most influential people. CL, a K-Pop phenom and muse to many fashion designers travels to the Blue City to seek inspiration
  • Alex Atala - A two-Michelin Star Chef whose restaurant was rated 4th best restaurant in the world
  • Russell Westbrook - An American professional basketball player who is known on the court for his skills and off the court for his style

2016 Cast

  • Lewis Hamilton – Three-time Formula One World Champion
  • Nick Fouquet – CFDA Designer and LA-based celebrity hat maker
  • Camille Rowe – French/American model
  • Mark Gonzales - Pro-skateboarder (pioneered street skateboarding)
  • Sunny Wang- Actor, Model, and Philanthropist

The Journey campaign focuses on the individualized perfect journeys of various respected influencers of their trades; all of which have their own destination in mind. The campaign will run globally on various social channels, including Facebook and Instagram, OOH and Digital.

“This campaign explores elevating yourself as an individual. We're following a cross section of fascinating individuals to understand what moves them, by taking us on their perfect journey,” said Heather Gorman, VP of Marketing at Tumi. “Every journey is different, every film looks and feels different, should be different. These journey's challenge, inspire, ground, liberate us to continue pursuing life.”


Posted by : GoDubai Editorial Team
Viewed 13036 times
Posted on : Wednesday, May 17, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Travel in style with these summer essentials from ban.do, Ted Baker, Tatty Devine & Happy Jackson
Next Story : MICHAEL KORS Mens' Accessories
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
LG DUALCOOL Air Conditioner Builds a Tower of Chocolate
Dune London: The Autumn/Winter17 campaign
Max Mara: Iconic Coats - Manuela & Teddy.
Contour, Highlight and Bronze your Body with Ease with Madame LA LA
Vintage is the rage for new Chronofighter range
SAINT HONORE Charisma “Twist” for elegant lady
LG Robots to Connect People for A Better Tomorrow
Marina Rinaldi : Ashley Graham continues her role as the face of the brand for ...
Ferrari Portofino: the Italian Grand Tourer par excellence
CITIZEN opens refurbished boutique at Sharjah City Centre
Exhilarating new Roger Dubuis pop-up boutique in the US
Panasonic announces robust plans for Middle East under new leadership
Mango Fall/Winter17 - Denim Special
Michael Kors Collection Spring 2018 Fashion Show
Dubai Culture Takes ‘Dubai Next' to London Design Festival
TAG Heuer's Globetrotter Exhibition Opens in Dubai Mall on September 15, As Part...
Ulysse Nardin Presents Classico Zheng He
Kate Upton, Ashley Graham, Andreea Diaconu, Skai Jackson and more in Michael Kor...
Weekend Max Mara : The Pasticcino Bag - Fall/Winter 2017
'COÉGA'S Got You Covered' in New AW17 SPF50 Family Swimwear Collection
Huawei CBG supports the Middle East Innovation Agenda by bringing cutting-edge i...
New Balance Introduces the 574 Sport in Celebration of the Dubai Mall Store Opening
The Longines Avigation BigEye: Aesthetics and tradition in a pilot's watch
Malabar Gold & Diamonds recognized as the ‘Superbrand' 5th time in a row by Supe...
NMC Healthcare wins ‘Brand of the Year 2017' by Superbrands
Vacheron Constantin Pays Tribute to the Middle East with Exclusive Overseas Time...
DeLaCour Reflect Tourbillon
IPhone 8 and IPhone 8 Plus to Arrive at DU on September 23
Star styles in TKD Lingerie's September surprise sale
Business and academia collaborate at Dubai Science Park to shape the science sector
Curtin University opens in the Middle East
Robin Singh to launch sports academy in Dubai
Glittering beauty set with diamonds - a true Gilda beauty
Abu Dhabi Ports recognised for exceptional Security Management; Receives ISO 280...
MICHAEL Michael Kors Fall 2017 Nouveau Novelty Bags
Saudi Investors to Keep Faith in Dubai Real Estate - Developer
ADNOC Distribution expands international sales footprint
UAE Team Emirates La Vuelta Wrap-Up
VFS Global opens first Chinese Visa Application Service Center in the Middle Eas...
Airbus signs MoU with Dubai Land Department to explore the use of advanced geosp...
SOUQ.com partners with Honor to bring the beautifully brilliant Honor 9 exclusiv...
Danube Properties Bags two prestigious awards this September
DMC partners with Marasi News to further reinforce its excellence in the market
DIFF Presents Two Outstanding Films for Golden Globe Consideration
ENEC CEO Highlights Priorities of UAE Peaceful Nuclear Energy Program at WNA Sym...
Dubai Land Department to promote Dubai real estate internationally
Huawei Joins Z-wave Alliance Board of Directors
Empower reinstates its position in carbon neutral practices
Four Strategic-level Government Agencies Move to Dubai Design District
QNET Celebrates 19th Anniversary At V-UAE 2017 In Dubai