GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

It doesn't matter how you get there. What's important is that you go.

Dubai, UAE, May 17, 2017:  In Q4 2016 TUMI, the leading international brand of premium travel, business and lifestyle accessories, launched 19 Degree, the brand's first-ever aluminum luggage collection. A masterful combination of form following function, 19 Degree, the pinnacle of travel gear; an element of luxury and innovation elevates not only your journey, but who you are. 

To coincide with the product launch TUMI released a global campaign geared towards “The Modern Explorer” – appreciators of craft and design who are always looking to be inspired and explore something new.  TUMI posed the question, what is your perfect journey and sent a unique cross section of respected individuals on them.  

In 2017 TUMI is building on this unique group of influencers, and journeys, from the inspiring 2016 cast by weaving in the following creatives:

  • Linda Rodin – Style icon and beauty entrepreneur goes back to Sicily, the place that inspired her own skin care line, Rodin, and sparked the face-oil trend
  • CL – Recently named one of Business of Fashions 500 most influential people.  CL, a  K-Pop phenom and muse to many fashion designers travels to the Blue City to seek inspiration 
  • Alex Atala - A two-Michelin Star Chef whose restaurant was rated 4th best restaurant in the world
  • Russell Westbrook - An American professional basketball player who is known on the court for his skills and off the court for his style

 2016 Cast

  • Lewis Hamilton – Three-time Formula One World Champion
  • Nick Fouquet – CFDA Designer and LA-based celebrity hat maker
  • Camille Rowe – French/American model
  • Mark Gonzales - Pro-skateboarder (pioneered street skateboarding)
  • Sunny Wang- Actor, Model, and Philanthropist

The Journey campaign focuses on the individualized perfect journeys of various respected influencers of their trades; all of which have their own destination in mind. The campaign will run globally on various social channels, including Facebook and Instagram, OOH and Digital.

“This campaign explores elevating yourself as an individual. We're following a cross section of fascinating individuals to understand what moves them, by taking us on their perfect journey,” said Heather Gorman, VP of Marketing at Tumi. “Every journey is different, every film looks and feels different, should be different. These journey's challenge, inspire, ground, liberate us to continue pursuing life.”



Posted by : GoDubai Editorial Team
Viewed 16031 times
Posted on : Wednesday, May 17, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Travel in style with these summer essentials from ban.do, Ted Baker, Tatty Devine & Happy Jackson
Next Story : MICHAEL KORS Mens' Accessories
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Safilo Group Reveals Its Spring/ Summer 2018 Collection
Redefining the Skin Clinic Experience. #allnewkaya opens in Muscat City Centre!
Optim-Eyes Lashes & Brows with Filorga
Catch Some Zzz's in the IKEA Nap Truck
Kate Spade New York Spring 2018 Collection
South African artisans of fine leather products look to make big impression at L...
Raymond Weil's Freelancer Ladies
Dual Investments Brand LE66 to Relocate from City Walk to New Dubai Location in 2018
Tag Heuer Carrera Heuer 02
Global Expansion in sight for ICONS© Coffee Couture
Do You Feel Sleep Deprived? Nearly Half of UAE Would Give Up Social Media for an...
Galderma's “Leave Your Mark” Mobile Clinic heightens awareness of skin diseases ...
15,000 participate in the Dubai Cares' annual Walk for Education 2018 in support...
Indian FMCG Conglomerate Hamdard Laboratories brings “The Drink of India” - Rooh...
Pink Caravan Ride Launches Mobile Mammography Clinic to Offer Specialised On-the...
Preparing the perfect table setting with Bits & Pieces
Capillary's digital growth initiative ‘Accelerate' partners with Google
Middle East Fuji LLC exhibits the Gold medalist of Japanese branded “Kobe Beef” ...
Dubai Festival City marks successful first ever Nike+ Run Club edition
Bean Body's Quick Guide To Men's Exfoliation
Saeed & Mohammed Al Naboodah Group Celebrates 60 Years of Excellence
Tommy Hilfiger celebrates the essence of ‘Classic American Cool'
Give Your Mother the Gift of Time With D1 Milano
Get Your Weekend Entertainment Fix at Boxpark
His Excellency Dr Thani Al Zeyoudi Chairs First Meeting of UAE Council for Clima...
Classically elegant and stylish, the titanium mechanical NJ0090-13P makes a defi...
British Snowboard sensation Jamie Barrow breaks Guinness World Record for faste...
Excalibur Limited Editions launched to commemorate Kuwait National Day
‘First Aid Training' for Mental Health at The LightHouse Arabia
Sharjah Police Workshop Emphasises Innovation Benefits for All
John Lewis Home for Timeless Designs
French Electricity expertise to be showcased once again this year at Middle East...
Ministry of Climate Change and Environment and Majid Al Futtaim Announce MoU to ...
GreenParking EV Network to power electric vehicle across UAE and Oman
MENA region U.S. egg import value grows 73% in 2017
City Walk Hosts UAE's First Spring Festival Parade
Emirates SkyCargo transports first space satellite manufactured in the UAE
Hanadi Al Suwaidi: Zayed Al Nahyan Established Innovation by Unifying UAE
Celebrity Master Chef Mr Sanjeev Kapoor visits Al Maya booth at Gulfood 2018
Year of Zayed: An Exceptional Watch for an Exceptional Event
Ministry of Climate Change and Environment Launches Awareness Campaign for the I...
Jebel Ali Free Zone Food and Beverage Sector Records 12% Growth in 2017
Chinese TV Brand TCL Challenges Top Global Players
Celebrity Make-up Master-classes Make MyBeautyFest A Must!
Inviting all Parents and Babies for a Fun Weekend with Johnson's® at JBR Walk
Global automotive aftermarket manufacturers gear up for robust business growth a...
Samsung Electronics Unveils a Simple, Seamless and Intelligent IoT Experience at...
Nikai's search for best legacy recipe makes three Dubai residents winners
His Highness Sheikh Mohammed bin Rashid Al Maktoum Calls for 7th Edition of Worl...
Pure Health to operate National Unified Medical Records program