GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr

Dubai, UAE, April 19, 2017 - The first ever TRESemmé Hair Academy was launched on April 18th in Warehouse Four, Al Quoz, Dubai, UAE. Exclusive invites were sent to senior hairstylists from elite salons all across Dubai to attend a full day workshop conducted by TRESemmé experts/ambassadors - Georges El Mendelek - one of the most sought-after celebrity hairstylists from Lebanon and Alanoud Badr (Fozaza) - a hugely popular fashion designer and fashion influencer.

The TRESemme Hair Academy aims to bring all those hairstyles we see at NYFW, and the likes, which seem so hard to achieve, easily accessible in 7 minutes through this initiative.

The workshop consisted of masterclasses held by both Georges and Alanoud. Georges' masterclass was all about hairstyling techniques with a special focus on braids whereas Alanoud's masterclass gave the attendees an insight into how hair and fashion come together to create a look that's truly iconic. The masterclasses were given to top salon stylists as this is TRESemmé's way to reach to its customers. The customers of the brand go to these stylists to do their hair and if their stylist create the perfect look with TRESemmé, so can they!

After both the masterclasses, various elimination tasks were held and the group of attending stylists was boiled down to only six finalists. These finalists had to then create a day look and a night look based on everything they had learned from the experts. Clothes were provided by Desigual - a Spanish clothing brand known for its patchwork designs, intense prints, innovative graffiti art and asymmetrical designs. The brand is available in stores all across Dubai, including Dubai Mall and Mirdiff City Centre. Makeup was provided by Misslyn Arabia (available in Paris Gallery and online via their Instagram page).

The final twelve looks were then showcased in a fashion show and the winner Sugandh Dariya was selected by Georges and Alanoud. The whole event was live streamed on Facebook and Twitter reaching audiences in the UAE, Kuwait , Oman and Bahrain.

The chosen winner gets to be a part of the TRESemmé hairstyling TRES squad at the New York Fashion Week Fall/Winter 2017 working with some of the biggest names in the world of fashion.




Posted by : GoDubai Editorial Team
Viewed 42078 times
Posted on : Thursday, April 20, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Fa Soft & Control
Next Story : Tame Your Beard with The Art Of Shaving
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sports Bras Banishing Bounce by 83% arrive in store
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6...
IKEA Welcomes Children in-store to Spread Love for the Arabic Language as Part o...
AIGNER Love
We Sheet You Not! Foreo Announces End of Face Mask Epidemic
Transform Your Skin In 2018 with QNET's Revolutionary Elixa Skincare
Experience the ultimate beauty extravaganza as MyBeautyFest kicks off with the i...
New Year, New Skincare!
Michael Kors Presents Spring 2018 Watches
Signature Scents for Your Home
Garden Party Style and Cult Classics: Swatch Launches Spring-summer 2018 Collection
Spring/Summer 18' Beauty Picks from Missha Cosmetics
Marine Torpilleur Military made for men who chart their own destiny
Corum Bubble Art For Those Who Appreciate A Work Of Art
Shimmering Gilda takes on a silvery sheen
Land Rover's 70th Anniversary Begins With Restoration of ‘Missing' Original 4x4
New Year – New Savings now with Al-Futtaim Honda
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds'
Samsung Delivers Vision for Open and Intelligent IoT Experiences to Simplify Eve...
Samsung Electronics' 2018 Smart TVs Become First to be Industry-Certified for En...
Malabar Gold & Diamonds strengthens its global position as a leading jewellery r...
The Trésor Collection
Dubai Culture Organises ‘Carnival of Ideas'
EUROSTAR presents seven global tech majors at CABSAT 2018
Nissan reaffirms importance of electrification at World Future Energy Summit
Nissan and NASA extend research into autonomous mobility services
ESC's INDIASOFT to Bring Over 400 ICT Foreign Buyers To Bengaluru
Dubai Tour team line-up announced: 16 teams of seven riders at the start
“12th Edition of SNF's Family Fun Fair”
Defender Lives on: Land Rover Launches V8 Edition To Celebrate 70th Anniversary
Governments to Signal Support for IRENA Key Role in Global Energy Transformation
Renault-Nissan-Mitsubishi Launches a Venture Capital Fund to Invest Up to $1 Bil...
Mashreq Bank offering credit cards for every passion
Dallas Picks Ericsson for Smart Cities Traffic Solution
Womenswear Preview and Showroom Connection: WHITE Man & Woman's Formula Bets on ...
HH Sheikh Hasher Bin Maktoum Al Maktoum opens CABSAT 2018
The Balmain de Balmain Moon Phase Collection - loves personalisation to the moon...
LG's Award-winning 4k Uhd Projector to Debut at CES 2018
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on ...
Masdar unveils locally manufactured all-electric Eco-Bus at Abu Dhabi Sustainab...
Dubai Health Authority Director-General chairs brainstorming meeting, reduction ...
Dubai Outlet Mall celebrates DSF 2018 with amazing attractions for shoppers
British Group GFG Alliance makes binding offer to buy Aluminium Dunkerque from R...
Krypto Labs named Strategic Partner for World Future Energy Summit's CLIX
IRENA Commission to analyse how energy transformation driven by renewables will ...
IBM signs US$85 million private cloud managed services agreement with Emirates a...
Princess Reema hopes to see a woman in every Saudi sports federation
Dubai's Star Business Centre becomes the first commercial centre to accept crypt...
ENEC CEO: Barakah will be the first nuclear energy plant in the Arab world, sett...
Qualcomm and Ford Collaborate on C-V2X Global Initiative to Improve Vehicle Safe...