GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Sensorial Journey of Carita the latest in long line-up of special events at Dubai beauty and wellness showcase

Dubai, UAE: An innovative spa experience taking customers through an unforgettable voyage of the five senses is the latest new feature at Beautyworld Middle East 2017, ensuring visitors to the annual trade fair in Dubai come away feeling revitalised, empowered and informed.

‘Sensorial Journey of Carita designed by centdgres Dubai' is a live spa where visitors will be offered a bespoke treatment involving taste, sound, touch, scent and sight, with each touchpoint customised to their needs.

The journey begins with a drink made from detoxifying ingredients, before visitors are taken through six steps, including an introduction to Carita, one of the world's most luxurious professional beauty brands, a personal consultation, and a facial treatment with the highly advanced Cinetic Lift Expert machine using LED, Ultrasound and Microcurrent technology.

Visitors are then introduced to Carita's retail range of beauty products, before they're sent on their way with a home treatment plan ensuring their skin remains invigorated, refined and illuminated.

“Sensorial Journey at Beautyworld Middle East 2017 is a comprehensive initiation to re-enchant the customers' experience through spa by creating memorable moments at each touchpoint and engaging the five senses,” said Talya Cohen, the Business Unit Manager at L'Oréal Middle East, the owner of Carita.

“Visitors will be immersed into the luxury brand of Carita, and after one hour, will have experienced the perfect voyage through Spa. They will leave relaxed, pampered and well informed about their skin and how to regularly look after it.”
Added Cohen: “Every sense will be touched, from seeing inspirational designs, hearing comforting music, eating ingredients that are incredibly good for the skin that are found in our products; feeling the soft precious texture of the ingredients; to creating a memorable emotion of the journey. All whilst seeing their skin transformed.”

Sensorial Journey is a new feature in the Professional Equipment, Spa and Wellness section of Beautyworld Middle East, which runs from 14-16 May 2017 at the Dubai International Convention and Exhibition Centre.

Gaelle Dore, General Manager of centdegres Dubai, which designed Sensorial Journey and developed the concept for Carita said: “centdegres Dubai wanted to create a spa concept where one can use and enjoy their five senses in the true sense of the word, without disregarding any of them.”

Houda Benyahia, Senior client Manager and business developer, added: “We wanted to show customers that the promise of a complete and full sensorial journey was possible from the beginning of the experience until the end, where all the senses are engaged concurrently or separately.”

Beautyworld Middle East is the region's largest exhibition for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,500 exhibitors from 60 countries in its 22nd edition.

Sensorial Journey arrives at the annual three-day event as the Middle East, and the UAE in particular, leads from the front as a major global market for spa and wellness. According to industry reports, the Middle East and African spa market is estimated to be worth US$3 billion, with the UAE alone comprising 14 per cent of that value.

The Global Wellness Institute also estimates that the UAE will top spa growth, with wellness-focused trips doubling from 2012-2017, with nearly one million trips added at an 18 per cent annual growth rate.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, said: “The introduction of Sensorial Journey is another example of how Beautyworld Middle East has evolved over time and adapted to the needs of the regional beauty industry.”

“Last year, the exhibition attracted more than 37,000 visitors, with over 10 per cent of these expressing their interest in meeting wellness and spa exhibitors to initiate new business relations, discover the latest innovations, and expand their specialist knowledge. Features such as Sensorial Journey familiarise industry professionals with the latest developments in their field.
“We'll also have a one-day Spa oriented conference on the 15th of May followed by an exclusive networking cocktail,” added Pauwels. “This conference is by invitation only and reserved for selected spa and wellness professionals.”

The Professional Equipment, Spa and Wellness section at Beautyworld Middle East 2017 will host more than 50 exhibitors, including French companies LPG and Cindarella, MC Cosmetics from Spain, Italian manufacturer Rica, and German companies Ghareini and VitaJuwel.

VitaJuwel is exhibiting at Beautyworld Middle East for the second year in row, and will showcase its gemstone infused water bottles, vials, decanters, and dispensers. Daniel Eisen, the CEO of VitaJuwel, said its handcrafted glass products vitalise water by restoring its original quality with a selection of precious gemstones.

“What we learned so far is that people from the Middle East are very inspired and excited about our products as they are close to nature and open minded about traditional science, health and beauty,” said Eisen.

“As VitaJuwel gemwater bottles are a ‘Spa-To-Go', they make up premium retail products for luxury spas and are perfectly complemented by VitaJuwel vials, decanters and gemwater dispensers.

“Beautyworld Middle East has proven to be a wonderful marketplace to showcase our products to potential distributors and retailers in the region, especially to luxury resort spas and Wellness Centres,” added Eisen.

Other product groups at Beautyworld Middle East include Hair, Nails & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, & Raw Materials; Personal Care & Hygiene; and Fragrance Compounds & Finished Fragrance.

The annual showpiece will also return with other inspirational highlights such as the Battle of the Barbers, Quintessence, Hair Education by ghd, Nail It! By OPI, a summit highlighting beauty trends, and Centre Stage by Nazih Group - a three-day educational showcase highlighting the latest trends and developments in the beauty industry.

Beautyworld Middle East is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.



Posted by : GoDubai Editorial Team
Viewed 33629 times
Posted on : Monday, March 20, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Elizabeth Arden: White Tea fragrance
Next Story : Elizabeth Arden: Eight Hour® Miracle Hydrating Mist
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
SOUQ.com to Launch Half a Million Deals for White Friday 2017
Give the Gift of Beautiful Hair with SHOW Beauty
PLAY FOR PEACE, Spread Good Vibes this Christmas
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Wa...
FOREO: Futuristic Gifting Ideas
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd
Stylish automatics from CITIZEN made for the special occasion
Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in t...
Tub Of Butter Celebrates First Birthday with 1 Dhs Coffee
SOUQ ramps up operations ahead of White Friday Sale
SAINT HONORE Celebrates the UAE's 46th National Day with a Limited Edition Hauss...
Experience the best of Korean beauty with Missha
Make Room for Play and Celebration With IKEA During Dubai Design Week
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents
50 Years of Puma Suede: PUMA Brings It for the Culture With the B-boy Pack
Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Show
Godiva Arabia opens its 17th branch in the UAE
Premium Beverages Maker Hielo Beverages India Forays into Dubai(UAE)
H.H. Sheikh Hamdan bin Zayed Al Nahyan Tours the Barakah Nuclear Energy Plant
Chattels & More returns to Downtown Design showcasing limited edition pieces whi...
Toyota goes Xtreme with Land Cruiser, FJ Cruiser and Fortuner
Dubai Sports Council Championship for Football Academies set for a “bigger and b...
Dubai Festival City Reveals Highlights of the Dubai Fitness Challenge Closing Ce...
Wataniya Airways to add 25 A320neo Family aircraft
Fashion Forum by College of Fashion Design (CFD)
Dubai Customs' Smart Refund initiative to the finals of “Smart Government” program
Better Life launches new retail strategy focused on kitchen appliances
ADFD, IRENA Open New Round of Funding for Renewable Energy Projects in Developin...
Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I...
ADSB successfully expands into oil and gas industry despite low oil prices
Non-Muslims to secure inheritance distribution through RAK ICC registered Wills
Dubai non-oil foreign trade increases by 13% year-on-year in the third quarter o...
New Intelligent Huawei Phone Wows UAE's Most Stylish at Arab Fashion Week
Khalifa University Showcases Research Projects in Oil and Gas Sector at ADIPEC 2017
2XL captures the essence of vintage living with Prague Sofa set
Steel Alliance Against Counterfeiting: “Risks posed by counterfeiting put the wh...
Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I...
Augmented Reality safety glasses eye Middle East debut at Intersec 2018
Quantum Eurostar to implement the largest ESCO project in the UAE leisure and en...
Aston Martin at the 2017 Dubai International Motor Show
Lexus launches reimagined flagship, all-new 'LS' in the UAE
HUAWEI Mate 10 Pro arrives in the UAE to begin new era of Intelligent Smartphones
Pure Health adopts latest SAP solutions
2018 Camry Hybrid Electric Vehicle makes appearance at the 2017 Dubai Internatio...
Huawei Unveils Proactive Security System at RSA 2017 Abu Dhabi to Build a Road t...
Successful Debut for VOD Dubai International Jewellery Show
Ministry of Education Partners With British Agency to Uphold Quality Assurance i...