Dubai, UAE, March 17, 2017: Prada Luna Rossa is a set of intriguing, engineered contradictions: a family of groundbreaking, elemental men's fragrances. Each is totally individual, but belongs to a single story. The Prada universe is defined by advanced technology as much as craft: hi-tech materials with compelling, surprising qualities.
THE FRAGRANCE A MINERAL FRESHNESS
Its strong mineral presence plays against the essence of bright, fresh water. It refracts its raw, organic elements through the lens of industry. Its contemporary nature is everything: Carbon is the base of every organic form on the planet – dazzling or dark, diamond or graphite. Prada Luna Rossa Carbon is forged as much as blended – stronger than the most robust rock, but with the freshness of air.
Prada Luna Rossa Carbon is an iconoclastic fougere fragrance that brings together steam-distilled botanicals and synthetics in a mix that is full of energy. It is a meticulous fragrance blend: the green citrus of Vert de Bergamote from Italy, the radiant woody notes of patchouli and the dry amber of ambroxan. It is citrus and pepper, soft and verdant, wet soil and rock. Lavender is at the heart of all the Luna Rossa fragrances – its classic metallic notes used in a radical, modern way.
Prada Luna Rossa Carbon is grounded in the earth and nature, but its mineral freshness also belongs to the world of the factory and industrial innovation.
THE DESIGN COMBINING NATURAL FORCES
Engineered as much as designed, the bottle for Prada Luna Rossa Carbon develops the visual themes of the Prada Luna Rossa line, but using radically different materials. It has the visual depth of slate, coal or jet, but with complex textures. The base of the bottle is presented in the richest of blacks; light absorbing, with a soft organic-velvet texture. The glass is both black and trans- parent, something that appears pure, as if mined, but also refined and perfected by advanced technology. The distinctive red stripe of Prada is cut into the façade of the glass by fastidious technique; it is architectural and immediate, bringing balance to the form.
THE STORY UNFOLDS A COMPLEX SPECTRUM OF FRAGRANCES
The fragrances have been transformed by the most advanced 21st century technology into something surprising. These fragrances turn things around, break things apart, disorientate and create alchemy. The sensuality as well as edge of these fragrances is personified by model Tim Schumacher, in evocative black and white imagery shot by celebrated photographer Craig McDean.
Each of the distinct fragrances embodies the materials that its respective bottle suggests. Prada Luna Rossa Eau de Toilette, presented in distinctive brushed metal, is energizing, fresh, meticulous. Prada Luna Rossa Sport and Prada Luna Rossa Eau Sport have the power and purity of water. They are bright, warm, sensual and stimulating. Prada Luna Rossa Carbon is elegant, compelling and rich in minerality.
Prada Luna Rossa Carbon will be available in all leading retailers in March.
Prada Luna Rossa Carbon 50 ml : AED 305
Prada Luna Rossa Carbon 100 ml : AED 405