GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, 13th March 2017:  Centrepoint stole the show at Dubai Lynx 2017 with Gold wins in the ‘Film' and ‘Film Craft' categories for the creative brilliance and dramatic cinematography of its recent sale films. The films were conceptualized as a two-part series by Impact BBDO, Dubai, who was also awarded Agency of the Year, at the ceremony that took place on the 9th of March, 2017, at the Madinat Jumeirah Arena. 

The ad campaign was released in a two-film series, titled ‘Sabotage' and ‘Lies', are based on a universal insight that captures and encapsulates the size of the sale - Life has a mind of its own.  Shot in black and white, they raise the point that while there isn't much you can do to counter all the indignities life hurls at you, the least you can do is visit the Centrepoint SALE and look good. The campaign's insightful and captivating films achieved virality with close to 10 million views across Centrepoint's social media platforms. 

Centrepoint is one of the few homegrown fashion retailers in the region that has effectively used the strength of its digital muscle and engaged with new media to create innovative marketing campaigns that are rooted in compelling story-telling. In a region that is known for its year-long sales and shopping festivals, Centrepoint's campaign stood out in an overtly competitive and cluttered category and effectively drove footfalls to the stores, with its disruptive visuals and message. 

'We wanted to be as unconventional as possible. There is a dearth of creativity when it comes to sales and promotions in the region and we wanted to push the limit,” states Shyam Sunder, Head of Marketing of Centrepoint. He adds, 'The CP Sale is the biggest event in the fashion segment in the region. It contributes to a major percentage of our overall sales. The objective was also to build a property that would uplift our brand.”

“As much as a sales campaign is fun to do, this was a serious job with significant business implications. We needed to deliver an idea that ticks all boxes and at the same time captures people's hearts & minds and provokes them to act.” says Fadi Yaish, ECD of Impact BBDO, Dubai.

 Centrepoint's creative efforts have been further rewarded at the recent award ceremonies that bestowed Centrepoint with the highest awards for its innovatively executed marketing campaigns and retail prowess. The brand received multiple awards for the Sale campaign at the globally celebrated 16th Annual Cristal Festival; bagging nine Cristals, including three Gold, at the festival that is considered one of the biggest advertising events in the world. 



Posted by : GoDubai Editorial Team
Viewed 14951 times
Posted on : Monday, March 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dalma Mall Guinness Award Ceremony
Next Story : Majid Al Futtaim launches ‘Create Great Moments Together' campaign to encourage UAE residents to pri...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
Three Trends to Try with Palladio Beauty
bebe Launches First Ever Ramadan Capsule Collection
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Care for your baby's sensitive skin with Corine de Farme
Ramadan-Inspired Sandro SS18 Pieces
New Master Maserati Driving Courses for 2018
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan
Do Explore More with Pandora
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
Marchon Eyewear New Collections
Get Voluminous Eyelashes and Eyebrows with Rodial's Lash and Brow Booster Serum
Global Light and Power Celebrates 10 Years with the Opening of their New Showroo...
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece
RAK Diabetes Center in Jumeirah offering Free Lifestyle wellness checks and Diet...
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
Caudalie The Cleansing Collection
Pottery Barn Kids Launches Baby Registry Service to Welcome Newborns
Karl Lagerfeld Celebrates Fall / Winter 2018 Collection
Make Ramadan Better With the Gift of Sharing
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
Breitling's Navitimer 8 Collection Arrives in The Middle East
Facebook Launches Youth Portal, a Central Place for Teens
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Pick what suits you from essence Spring/Summer 2018 nail polish collection
CND™ Boho Spirit: The Collection Summer 2018 Shades
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at Whi...
Global Rollout of LGG7 Thinq Gets Underway
LG G7 Thinq Offers Deep AI Integration for Maximum User Convenience
1st Edition of Cannes International Film Festival From May 8 to 19, 2018
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Ho...
MAC - Prep + Prime Fix +
Celebrate Father's Day in 'Swiss Style' with Raymond Weil.
Etihad Airways Introduces Ai Robot Sophia to Abu Dhabi
Glambeaute.com's Special Ramadan Beauty Packs
Revel in the all-new Mango Memory Menu – a summer treat by Moombai & Co
Get Your Nails Summer Ready with FC Beauty
Dubai Festival City is the place to be this Ramadan
A Nose for Great Sound
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality
Turkish Airlines Announced its 2018 April Passenger and Cargo Traffic Results
Lufthansa Group and Travix announce NDC partnership
Etisalat Launches First Commercial 5G Network in the MENA
Manero Flyback A Modern Take on a Retro Style
Qualcomm, Nokia and Leading TV Broadcasting Ecosystem Companies in Europe Showca...
Sheikh Juma launches his Asian Games preparations with NAS Run