Photoderm NUDE Touch SPF50+, the “bare skin effect” sun care for oily to combination skin
Dubai, UAE, March 13th, 2017 – With its commitment to skin health and by observing the natural mechanisms of the skin's functions, leading French dermatological skincare brand, BIODERMA, has created a revolutionary new sun care product for combination to oily skin – Photoderm NUDE Touch SPF50+.
Featuring a breakthrough liquid-to-powder formula, this sensorial ultra-light texture provides a very safe and high 100% mineral sun protection. With a touch of foundation, the revolutionary formula offers a ‘bare skin' effect to perfect the skin immediately and proves an 8hr anti-shine action as well as an improvement of the skin condition after 21 days.
The innovative new product is part of BIODERMA's sun care range, Photoderm, which offers tailored sun protection solutions for all skin types and needs, based on BIODERMA's CELLULAR BIOPROTECTIONTM patent.
Commenting on the news, Jean Girard, Regional Executive Director, BIODERMA Middle East said, “The launch of Photoderm NUDE Touch SPF50+ is an important milestone for BIODERMA, and we couldn't be more excited to introduce this new generation product to our existing Photoderm range. Featuring a revolutionary formula that is at the service of combination to oily skin, the product was created with an aim to offer skin protection, while biologically limiting skin imperfections through an exclusive and advanced technology”
COMBINATION TO OILY SKIN
In this region, around 50% of women have a combination to oily skin*– which is distinguished by an abundance of sebum production on their T-zone (nose, forehead, chin) or on their entire face. When exposed to the sun's UV rays and increased temperatures, the skin can become aggravated, resulting in the over-production of sebum leading to inconvenient problems of shine, enlarged pores, uneven skin tone, lack of radiance, and sometimes even acne.
While women with any skin type are encouraged to protect their skin from the sun's harmful rays, it is important for those with combination to oily skin to use a specific sun care regime that provides daily protection from the harmful UV rays, while enhancing the overall quality of their skin.
BIODERMA's Photoderm NUDE Touch SPF50+ caters to the specific needs for sun protection for combination to oily skin by providing a “bare skin effect” with its non-greasy texture; and immediate mattifying properties for 8h oil control, the long-term treatment for blemishes and daily protection from the sun.
Photoderm NUDE Touch SPF50+'s active formula offers very high sun protection with very safe 100% mineral filters that ensure UVB and UVA ray protection. This combination ensures SPF50+ protection with an ideal 3:1 UVA-UVB ratio and provides sebum absorption for excess shine control, with exceptional skin tolerance levels.
With the incorporation of the CELLULAR BIOPROTECTIONTM patent that stems from BIODERMA's sun expertise, Photoderm NUDE Touch SPF50+'s formula guarantees deep DNA protection for skin cells and prevents photoaging.
Containing the liquid-to-powder technology, the formula works to transform from a liquid texture to a powdery finish upon contact with the skin, providing incredible lightness and optimum glide for perfectly even spreading upon application of the product.
In just 30 seconds, Photoderm NUDE Touch SPF50+ helps to achieve a “bare skin effect” and provides a perfect ultra-matte finish. The unique formula works to absorb excess oils with its mattifying powders that support oil control for up to 8 hrs.
Featuring anti-blemish properties, the Photoderm NUDE Touch SPF50+ formula also contains BIODERMA's FluidactivTM patent, a complimentary active ingredient that works to improve the quality of sebum and regulate its production, helping to achieve skin with less blemishes and more radiance.
BENEFITS OF PHOTODERM NUDE TOUCH SPF50+
- Very high sun protection: With 100% mineral filters and BIODERMA's CELLULAR BIOPROTECTIONTM patent, Photoderm NUDE Touch SPF50+ protects combination to oily skin from UV damage in the short and long-term.
- 30 seconds to naturally perfect bare skin: With the blend of foundation and soft-focus pigments, Photoderm NUDE Touch SPF50+ creates a “bare skin effect” providing users with an even, matte appearance.
- 8hr oil control: Photoderm NUDE Touch SPF50+ helps to control shine problems for up to 8 hours with mattifying powders as well as regulating the sebum production levels of the skin due to the active ingredient Capriloyl glycine.
- Reduction of blemishes: Upon daily use, the reduction of blemishes can be visually noticed after just 21 days due to the Fluidactiv complex, the Capriloyl glycine and Salicylic acid to refine the skin's texture.
Photoderm NUDE Touch SPF50+ is hypoallergenic, non-comedogenic, photo-stable, fragrance free, paraben free and has excellent skin and eye tolerance.
DIRECTIONS FOR USE
For best results, users are recommended to apply the product in the morning:
Step 1: Shake the bottle well to ensure optimal mix of pigments, powders, and mineral filters
Step 2: Apply the formula to the back of the hand or fingertips, and spread generously over your face and neck
Step 3: If required, pat on additional product to the desired area with fingertips
Available in three different shades to match the widest possible range of skin tones; natural, light (with yellow pigments) and golden (with red pigments); Photoderm NUDE Touch SPF50+ can be incorporated into a year-round skincare routine, alongside or replacing foundation, in order to ensure advanced daily sun protection.
Photoderm NUDE Touch SPF50+ is suitable for adults and teenage girls 15+, and will be available on shelves at all leading pharmacies across the GCC for a price of AED 139, 2017 onwards.