GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Yoplait also leads the Kids' Yogurt segment with 43.4 % value share

Abu Dhabi, UAE, March 11, 2017: Yoplait – part of the Abu Dhabi-based Agthia Group's Consumer product portfolio – has significantly reinforced its position as a key player in the UAE value-added yogurt market (defined as the aggregate of non-plain yogurt products).

With a value-share jump from 10.3 % to 11.1% in the fruit yogurt segment and from 35.8% to 43.4% in the Kids' yogurt segment, Yoplait has become the fastest growing brand amongst the top-ten players in the value-added yogurt market according to the latest data from AC Nielsen.

Petits Filous, the Yoplait Kid's yogurt brand, has established itself as the clear leader in its segment, with a growing distance from the no.2 player.
In the case of the fruit yogurt segment, the brand today has established itself at no. 3 value-wise, while quickly closing the gap with leading market players that have been active in the market for years.

This impressive overall performance has been achieved in spite of challenging market trends, with the value-added yogurt market being impacted by the overall economic slowdown – in conditions that favour a move towards economic options and an overall decrease in consumption frequencies.

Mr. Fasahat Beg, Agthia Group's Executive Vice President - Water, Beverages and Dairy Businesses, commented: “Yoplait's performance this year is due to its strong and unique position in the consumer mind space. Agthia has been successful in building upon the brand's global popularity, by locally developing a unique line that excites and brings joy to the people of the UAE. Each new product introduced as part of our constantly growing portfolio, is carefully developed to meet the needs of the local palate. Meanwhile, we persistently invest on brand-building via focused communication that fuels awareness as well as equity.”

Mr. Beg added, “We are also pleased to see the consumer acceptance and resulting demand for Yoplait in the Fruit Yogurt segment and in the Kids' segment with our Petits Filous offering. With continued investment in introducing consumer-relevant products and a deep understanding of the local market, we look forward to achieving our long-term vision of becoming the market leader in the value-added yogurt market.”

In a bid to strengthen its position in the upcoming months, Yoplait is gearing up to leverage its current popularity and expand its footprint by introducing exciting new flavors to complement its core range. “We plan on offering products of a superior sensory profile, based on high-quality and wholesome ingredients to take indulgence a step further in our category,” said Mr. Beg, further adding: “Yoplait's current products after thorough trials, will be further refined and perfected.”



Posted by : GoDubai Editorial Team
Viewed 14256 times
Posted on : Saturday, March 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dhofar Global collaborates with Mawaheb from Beautiful People for second consecutive year
Next Story : Vatika Shampoo New Ingredient Range
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
SOUQ.com to Launch Half a Million Deals for White Friday 2017
Give the Gift of Beautiful Hair with SHOW Beauty
PLAY FOR PEACE, Spread Good Vibes this Christmas
Roja Parfums ELYSIUM - Now available at Paris Gallery in UAE
Runway Dubai Wrapped up an inspiring star studded event with iconic designer, Wa...
FOREO: Futuristic Gifting Ideas
Six pairs of Emirati siblings marched together at Skyline's 27th Graduation Ceremony
Infinix Launches Zero 5 in Dubai in Partnership with Souq.com
Santa Claus is coming to town on a festive Graham Chronofighter Vintage Nose Art Ltd
Stylish automatics from CITIZEN made for the special occasion
Alpha Assured Assistance (AAA) Loyalty Program to ramp up loyalty landscape in t...
Tub Of Butter Celebrates First Birthday with 1 Dhs Coffee
SOUQ ramps up operations ahead of White Friday Sale
SAINT HONORE Celebrates the UAE's 46th National Day with a Limited Edition Hauss...
Experience the best of Korean beauty with Missha
Make Room for Play and Celebration With IKEA During Dubai Design Week
Dubai RAK Diabetes Center launches Dhs 1 Diabetes screening for residents
50 Years of Puma Suede: PUMA Brings It for the Culture With the B-boy Pack
Dubai Shines as Global Industry Descends on Vod Dubai International Jewellery Show
Godiva Arabia opens its 17th branch in the UAE
Premium Beverages Maker Hielo Beverages India Forays into Dubai(UAE)
H.H. Sheikh Hamdan bin Zayed Al Nahyan Tours the Barakah Nuclear Energy Plant
Chattels & More returns to Downtown Design showcasing limited edition pieces whi...
Toyota goes Xtreme with Land Cruiser, FJ Cruiser and Fortuner
Dubai Sports Council Championship for Football Academies set for a “bigger and b...
Dubai Festival City Reveals Highlights of the Dubai Fitness Challenge Closing Ce...
Wataniya Airways to add 25 A320neo Family aircraft
Fashion Forum by College of Fashion Design (CFD)
Dubai Customs' Smart Refund initiative to the finals of “Smart Government” program
Better Life launches new retail strategy focused on kitchen appliances
ADFD, IRENA Open New Round of Funding for Renewable Energy Projects in Developin...
Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I...
ADSB successfully expands into oil and gas industry despite low oil prices
Non-Muslims to secure inheritance distribution through RAK ICC registered Wills
Dubai non-oil foreign trade increases by 13% year-on-year in the third quarter o...
New Intelligent Huawei Phone Wows UAE's Most Stylish at Arab Fashion Week
Khalifa University Showcases Research Projects in Oil and Gas Sector at ADIPEC 2017
2XL captures the essence of vintage living with Prague Sofa set
Steel Alliance Against Counterfeiting: “Risks posed by counterfeiting put the wh...
Schneider Electric at ADIPEC 2017: Real-time Data to Revolutionise Oil and Gas I...
Augmented Reality safety glasses eye Middle East debut at Intersec 2018
Quantum Eurostar to implement the largest ESCO project in the UAE leisure and en...
Aston Martin at the 2017 Dubai International Motor Show
Lexus launches reimagined flagship, all-new 'LS' in the UAE
HUAWEI Mate 10 Pro arrives in the UAE to begin new era of Intelligent Smartphones
Pure Health adopts latest SAP solutions
2018 Camry Hybrid Electric Vehicle makes appearance at the 2017 Dubai Internatio...
Huawei Unveils Proactive Security System at RSA 2017 Abu Dhabi to Build a Road t...
Successful Debut for VOD Dubai International Jewellery Show
Ministry of Education Partners With British Agency to Uphold Quality Assurance i...