GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Yoplait also leads the Kids' Yogurt segment with 43.4 % value share

Abu Dhabi, UAE, March 11, 2017: Yoplait – part of the Abu Dhabi-based Agthia Group's Consumer product portfolio – has significantly reinforced its position as a key player in the UAE value-added yogurt market (defined as the aggregate of non-plain yogurt products).

With a value-share jump from 10.3 % to 11.1% in the fruit yogurt segment and from 35.8% to 43.4% in the Kids' yogurt segment, Yoplait has become the fastest growing brand amongst the top-ten players in the value-added yogurt market according to the latest data from AC Nielsen.

Petits Filous, the Yoplait Kid's yogurt brand, has established itself as the clear leader in its segment, with a growing distance from the no.2 player.
In the case of the fruit yogurt segment, the brand today has established itself at no. 3 value-wise, while quickly closing the gap with leading market players that have been active in the market for years.

This impressive overall performance has been achieved in spite of challenging market trends, with the value-added yogurt market being impacted by the overall economic slowdown – in conditions that favour a move towards economic options and an overall decrease in consumption frequencies.

Mr. Fasahat Beg, Agthia Group's Executive Vice President - Water, Beverages and Dairy Businesses, commented: “Yoplait's performance this year is due to its strong and unique position in the consumer mind space. Agthia has been successful in building upon the brand's global popularity, by locally developing a unique line that excites and brings joy to the people of the UAE. Each new product introduced as part of our constantly growing portfolio, is carefully developed to meet the needs of the local palate. Meanwhile, we persistently invest on brand-building via focused communication that fuels awareness as well as equity.”

Mr. Beg added, “We are also pleased to see the consumer acceptance and resulting demand for Yoplait in the Fruit Yogurt segment and in the Kids' segment with our Petits Filous offering. With continued investment in introducing consumer-relevant products and a deep understanding of the local market, we look forward to achieving our long-term vision of becoming the market leader in the value-added yogurt market.”

In a bid to strengthen its position in the upcoming months, Yoplait is gearing up to leverage its current popularity and expand its footprint by introducing exciting new flavors to complement its core range. “We plan on offering products of a superior sensory profile, based on high-quality and wholesome ingredients to take indulgence a step further in our category,” said Mr. Beg, further adding: “Yoplait's current products after thorough trials, will be further refined and perfected.”


Posted by : GoDubai Editorial Team
Viewed 11816 times
Posted on : Saturday, March 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Dhofar Global collaborates with Mawaheb from Beautiful People for second consecutive year
Next Story : Vatika Shampoo New Ingredient Range
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
BIODERMA Hydrabio Serum and Sensibio Gel moussant
Kate Winslet launches the exclusive Flagship Heritage by Kate Winslet timepiece ...
Joyalukkas announces ¼ Kilo Gold Winner of the ongoing ‘Joyalukkas Shop & Win Up...
Malabar Gold & Diamonds announced its Summer offers – Win up to 75 Gold Bars
Paris Gallery's Eid Gift Guide: The Fragrance Edit
Joyalukkas conducts 75th Blood Donation Camp
Montblanc: The perfect gift guide
Jewel Corner Launches A Brand New Kiosk In The UAE
SALLY HANSEN Nail Trend Report FREE FORM & NEGATIVE SPACE
Ulysse Nardin - Classic Dual Time Enamel
Louis Moinet - Stardance brings down the stars for Eid Al Fitr
The Admiral sets sail on an ocean of colours
CITIZEN L… Ideal for the Stylish Woman this Eid
RAYMOND WEIL Shine Etoile makes a stunning Eid gift
Citizen Presents Three Stunning New Models for Father's Day
Joyalukkas presents ¼ Kilo Gold to the Winner of the ongoing ‘Joyalukkas Shop & ...
Celebrate Father's Day in 'Swiss Style' with RAYMOND WEIL
Happy Father's Day with Ulysse Nardin Executive Skeleton Tourbillon
Skyline University College Iftar Dinner and Cricket Match for 200 Sharjah Laborers
SAINT HONORE Opéra is Ideal for the Stylish Woman
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE
SAINT HONORE Charisma Twist
Paris Gallery Eid Gift Guide: The Watch Edit
Cook Smart with LG this season
First SUC Regional Workshop on Open Source in Technologies for Libraries
Eid Gifting with Accessorize
Loyyal Closes Series A Capital Raise
Ourshopee Now Has Delivery Across Oman
LG G6: The Ideal Summer Vacation Companion
Spring/Summer '17 FENTY PUMA by Rihanna - FENTY Trainer
Chatmise, Weekend Max Mara's Cat-Fancy Capsule Collection for Fall/Winter 2017
All-New 2017 Lincoln Continental Rides to Success in the UAE
Sadia Reminds Families to Cook Less and Waste Less this Ramadan
Purificación García's Must Have Item: The Origami Bag
Skyline University College Conducted Health and Wellness Program
Zadig & Voltaire - Girls Can Do Anything
Majid Al Futtaim Fashion Announces New Franchise Partnership with Interiors Bran...
Aster DM Healthcare Unveils Global Volunteers Programme to mark its 30th Year An...
Summer Fun - Monsoon Children
The sleek looking Honor 8 Lite launches a new blue colour in the Middle East
TAG Heuer Luxury Kit
Dsquared2 Men's and Women's Fall Winter 2017 Show
TIME banks on Al Shabab for Ramadan food donation
TKD Lingerie: Essential lingerie ‘Super Staples' for summer holidays
16 nights of shopping and fun will begin at Expo Centre Sharjah
Marion Cotillard wears Chloé to 31st Cabourg Film Festival
57 Young People of Determination Became du Volunteers to Mark
Polanc to Lead UAE Team Emirates at Tour of Slovenia
KeyBS e-Voucher solution ‘KeyEVD' goes live on thousands of 4Run Telecom POS mac...
OMEN by HP Delivers the Ultimate Advantage for Gamers to Dominate the Competition