New products include heart-shaped donuts signed by Superstar Suzan Najm Aldeen celebrates love and peace
Dubai – February 9th, 2017: Love is in the air as Dunkin' Donuts introduces new premium donuts that include heart-shaped donuts to mark Valentine's Day. The exclusive donuts come in premium two or six-donut boxes, and will be available in Dunkin's 72 outlets across the UAE.
Each of the six Valentine Themed Donuts is endorsed by the superstar Suzan Najm Aldeen, and carries her branding elements and signature.
Customers who indulge in the premium donuts will be encouraged to participate in a “Premium Surprise” competition on social media. Participants are invited to share pictures of them with the new premium donuts on Dunkin' Donuts Facebook page or on their own Instagram using the #SurpriseWithLove hashtag.
The campaign, which will run from February 7th -28th, is fully endorsed by Superstar Najm Aldeen, the ambassador of love & peace, and will see a lucky couple win a grand prize in the form of a Helicopter trip over Dubai in addition to 6 vouchers worth AED 3,000 each to purchase from Dunkin' Donuts outlets all over the UAE for a month.
“We wanted to make this Valentine's Day memorable, but also wanted to address broader themes of love and peace for everyone. Our new premium donuts, that include the Valentine-themed donuts, are pure surprise to our customers and fans to show love, and to enjoy special moments with their loved ones,” says Marwan Salha, CEO of Continental Food Establishment - the sole franchisee of the famous coffee and baked goods brand Dunkin' Donuts, in the UAE.
“Love is not only that between two people, it extends to the love of family, parents, children, relatives and friends,” says Superstar Suzan Najm Aldeen. “I am proud of my collaboration with Dunkin' Donuts in this marvellous surprise that will spread the love amongst our fans and their loved ones”.