GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

A soft toy designed by Shane Mathew will now be sold on IKEA shelves around the world

February 8, 2017, Dubai: A drawing of a fluffy lion by seven-year old Shane Mathew, who lives in the UAE with his parents, is among 10 designs selected by IKEA from thousands of global submissions. These designs will be transformed into soft toys as part of IKEA's “Let's Play for Change Campaign”. The initiative supports children's right to play and develop across the globe.

This is the third year that IKEA invited children from around the world to draw their own imaginary creatures that are turned into actual soft toys which go on sale in IKEA stores across the globe.

The winners were chosen from more than 70,000 drawings submitted globally by children aged 12 or under. In the UAE, the Swedish home furniture retailer, part of Al-Futtaim, received over 905 submissions.

Shane's winning drawing was inspired by the Cowardly Lion from the “Wizard of Oz”, one of his favorite bedtime stories. The seven-year old who is enrolled in grade two at Gems Founders School, Dubai, loves science but he is also passionate about drama, arts and craft. Shane, who has been described by his parents as a “very active child who makes friends easily” dreams to become a scientist when he grows up and to create his own inventions.

“We would like to congratulate Shane, and thank all the young participants for their unique and creative ideas. We are proud to have a winner selected from the UAE and are grateful to have contributed towards this global initiative.” said John Kersten, Managing Director – IKEA UAE, Qatar, Egypt and Oman.

The announcement of the Dubai winner has been received with great enthusiasm by IKEA representatives in the UAE who are planning a small celebration for Shane in the IKEA store in Dubai Festival City to recognise his achievement.

Bodil Fritjofsson, Product Developer in Children's IKEA, commented on the success of the campaign: “The amount of drawings we received is overwhelming! The world will not lack potential future artists and designers, some of the drawings are real pieces of art. The event creates opportunities for children to be creative and get to draw their dream toy and that opens up their fantasy, which really shows in the art. They really draw from their own head and don't copy from something.”

Shane's Fluffy Lion was described by Bodil Fritjofsson as: “A fluffy, happy cartoonlike lion, looking like he's saying “I'm on fire”, ready for any adventure, but he won't eat you. Big soft nice feet.”

The chosen drawings, including the one designed by Shane, will become a special limited soft toy collection, to be launched in IKEA stores worldwide as part of their “Let's Play for Change Campaign”. For each soft toy sold globally, the IKEA Foundation will donate EUR 1 to organisations that support children in need such as Save the Children and UNICEF. Since 2003, the Soft Toys for Education campaign, coordinated by the IKEA Foundation, has raised EUR 88 million and has helped more than 12 million children from 46 countries to get access to a better education.


Posted by : GoDubai Editorial Team
Viewed 5368 times
Posted on : Wednesday, February 08, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Creativity and Culture at the Core of Khazzan X Cadillac's First Exhibition
Next Story : A New Venture From Kairali Kalakendram, Asha Sharath Cultural Center to Open in Qusais
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Chopard Musk Malaki - Discover the secret of exceptional creation with the Malak...
Mouawad Jewellery to Sparkle at Doha Jewellery and Watch Exhibition 2017
Wellness Centre to offer a 360 degree solution in health
Skyline University College (SUC) and TYV Cross Fire Debating Competition Has a N...
Dubai Fashion League 2017 to bring top celebrity designers to Dubai
Tweezerman Reveals 2017's Hottest Eyebrow Trends
Discover the secret to soft radiant skin with Enchanteur's latest range of fragr...
Mariner 200 – elegant timepiece from Concord
This February Wow by Wojooh introduces its brand new makeup must have - the Blur...
Roger Dubuis at Doha Jewellery and Watches Exhibition 2017
Diversification will lead to new strategic alliances between Qatar and South Korea
Repetto Spring-Summer 2017
PRADA EYEWEAR Redux Special Collection
World's most complicated range of timepieces worth US$5 million being displayed ...
Enjoy radiant intense colour and shine with Palette
THIS MOMENT Bershka campaign Spring/Summer '17
The Marks & Spencer Spring Summer 17: Womenswear Collections
2XL's Valeria collection defines the ultimate luxury living room
New Calvin Klein Pure Gold Euphoria
Simplify your cleansing routine with Johnson's Facial Wipes – convenience in a b...
'Dials Inspired by Nature' - Limited Edition Ladies Timepieces by BOVET, Crafted...
MedColl, the ultimate beauty supplement to achieve amazing skin and hair
MBDA awarded additional Marte anti-ship missile contract by UAE
The First Collection of SOSPIRO Watches Available Exclusively at Paris Gallery
GAC on the greens - World-Class Golfing Pro gives masterclass in Doha
Persol Calligrapher Edition
Charming Charlie Introduces Spring Summer in Arabia Season's Newest Shades
Louis Moinet Black Gold Derrick: A new take on an old classic
Spring/Summer 2017 Collection from ban.do
Malabar Gold & Diamonds presents Studs & Drops Festival, showcasing a variety of...
ICONIC announces Youth Fashion Show Experience - Season 2
The Ultimate Self Tanning Tips with Madame LA LA
Heritage Collection: the Pilot Extra Special Chronograph
Panache International introduces exclusive Smart Lid for hot beverages
Roderer Partners with Harvey Nichols Riyadh
Celebrities Wear Alice + Olivia Fall 2017 Collection
Star Hunt 2017 Winners Announced At The Grand Finale Show
Spanish Fashion Entrepreneurs Showcase Their Classic and Elegant Collections at ...
AMSI schools rise to UAE's call of National Sports Day
CITIZEN Eco-Drive FD2033-52W: both classic and stunning
Comfort travel with Merlin Digital's newly launched SkySnug
Euro Motors Jaguar Land Rover Celebrates Second Year Anniversary of Land Rover E...
Exquisite selection of wedding essentials from The Luxury Closet
Global Diamond Jewelry Retail Growth of 3 Percent Adds Little Sparkle to a Chall...
Dubai Properties (DP) survey reveals 84% of Dubai residents want to be more invo...
INFINITI co-developed second generation ERS unveiled with all-new R.S.17
Louis Moinet Black Gold Derrick
LG G6 offers ultimate user convenience and productivity with fullvision display
Successful Trials in Saudi Arabia Prove Satellites, Aerial Sensors Can Save Date...
Choithrams Donates AED 1.3 Million To The United Nations World Food Programme To...