GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
Tommy Hilfiger Brings TOMMYNOW to Los Angeles for Second Experiential Consumer Fashion Show

TOMMYNOW continues to lead a new era in the democratization of fashion, pushing the boundaries of “See Now, Buy Now” immediacy through an experiential fashion show along Los Angeles' iconic Venice Beach.

The runway will feature immediately shoppable looks from the second ‘TommyXGigi' collection designed in collaboration with supermodel Gigi Hadid, who will also headline the event.

Dubai, UAE, February 8, 2017:  Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Spring 2017 TOMMYNOW, the brand's second in-season fashion show, takes place on Wednesday, February 8th, 2017 at “TOMMYLAND” in Venice Beach, Los Angeles. Celebrating the fusion of fashion with California-inspired music and creativity, “TOMMYLAND” becomes the ultimate West Coast fashion festival, set against the iconic Venice Beach sunset. Continuing Tommy Hilfiger's leadership in the “See Now, Buy Now” runway model, all looks from the Spring 2017 show, including the second TommyXGigi collection designed in collaboration with Gigi Hadid, will be immediately available to purchase across all sales channels in more than 70 countries around the world.

“TOMMYNOW is about inclusivity, celebrating pop culture, and connecting to our global consumers in an authentic, personalized and powerful way,” said Tommy Hilfiger. “We launched the TOMMYNOW platform in September because we are the brand that breaks conventions, puts the consumer at the heart of our business, and believes in creating fun, inspiring experiences that fuse fashion and entertainment. For February, we are pushing the boundaries even further with a one-of-a-kind festival event that celebrates the youth culture and California spirit that inspired our collection this season.”

For February, Tommy Hilfiger will become the first brand to launch 3D image recognition commerce on the runway, introducing a seamless and literal way to shop the TOMMYNOW show. Consumers can use the custom branded “TOMMYLAND” SNAP:SHOP app designed in partnership with top visual search technology developer, Slyce, to shop from photos of 3D moving images, such as models walking the runway or product in store, or 2D images such as ad placements and editorial shots.

In addition to SNAP:SHOP, the Spring 2017 runway looks will be available to purchase through the brand's global wholesale network and own retail channels, tommy.com, social media content, shoppable live stream, and the A.I. powered TMY.GRL conversational commerce bot. Expanding on the personalized Facebook Messenger CHAT:SHOP experience, TMY.GRL has evolved into a virtual stylist for Spring 2017, creating look recommendations based on consumers' preferences and their event occasions.

Further building on Hilfiger's vision to democratize fashion, in the lead-up to the show, consumers were given a role in the collection process. The “❤ to be Part” co-creation initiative used social media to crowd source design input from consumers on select looks. The final four designs will premiere on the runway as part of the “See Now, Buy Now” fashion show, and will be immediately available through tommy.com.

The TOMMYNOW event will start with the Spring 2017 runway show for over 3,000 guests, including 2,000 consumers and 1,000 press, buyers, VIPs and industry influencers, taking place at 5:00 p.m. at “TOMMYLAND.” Inspired by festivals that celebrate creativity and inclusivity, from Coachella to Burning Man, “TOMMYLAND” will feature graffiti murals, light installations, rides, and performances from local roller-skaters, fire acts and acrobats. “TOMMYLAND” includes the TommyXGigi pop-up shop, a Tommy Hilfiger vintage shop curated by Frankie Collective, and a mix of eclectic vendors that share in the co-creation spirit of the Spring 2017 collection. Guests will also be invited to enjoy classic festival foods from a selection of L.A.'s best food trucks curated by Smorgasboard.

#TOMMYNOW coverage will be accessible through the brand's social media channels and online at tommy.com.




Posted by : GoDubai Editorial Team
Viewed 19050 times
Posted on : Wednesday, February 8, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Versace Women's Eyewear Fall/Winter 2016-2017 Collection
Next Story : Surprise your man this Valentine's day with a custom made shirt by Stallion Bespoke
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
LOOTAH Perfumes launches four new springtime fragrances for Him and Her
Amani Glam Collection
Three Trends to Try with Palladio Beauty
LOOTAH Perfumes launches fragrant oud ‘Ambwood'
Experience 5 Seconds to New Skin with OXYGEN-PEEL from Filorga
Lip Stick to my Heart - GOSH New Collections
bebe Launches First Ever Ramadan Capsule Collection
Carrera UAE Exhibition
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Max Fashion Reveals Latest 2018 Fashion Trends at Exclusive Trunk Show
Care for your baby's sensitive skin with Corine de Farme
Ramadan-Inspired Sandro SS18 Pieces
New Master Maserati Driving Courses for 2018
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan
Toyota Rush makes a new beginning in the UAE
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
Enhance your natural beauty while staying active with The Body Shop's Sportify M...
Beautiful Kaftans for Ramadan from GUESS
RAK Diabetes Center in Jumeirah offering Free Lifestyle wellness checks and Diet...
Global Light and Power Celebrates 10 Years with the Opening of their New Showroo...
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece
Get Voluminous Eyelashes and Eyebrows with Rodial's Lash and Brow Booster Serum
Dubai Holy Quran Radio launches new special programmes for Ramadan
Pottery Barn Kids Launches Baby Registry Service to Welcome Newborns
HydroPeptide Launches Solar Defense Products in UAE
Diabetes & Ramadan (DAR) Alliance and Sanofi introduce new integrated digital hu...
Make Ramadan Better With the Gift of Sharing
Marchon Eyewear New Collections
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
The Balmain de Balmain II Mini is a true win-win
Ikea Yas Island Recognised as One of the Brand's Best Stores in the World
Facebook Launches Youth Portal, a Central Place for Teens
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
Celebrate The Holy Month Of Ramadan With The Night Picnic At Tub Of Butter
Karl Lagerfeld Celebrates Fall / Winter 2018 Collection
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Breitling's Navitimer 8 Collection Arrives in The Middle East
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
CND™ Boho Spirit: The Collection Summer 2018 Shades
Global Rollout of LGG7 Thinq Gets Underway
LG G7 Thinq Offers Deep AI Integration for Maximum User Convenience
Google launches new feature on Search to mark Ramadan
Do Explore More with Pandora
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Celebrate Father's Day in 'Swiss Style' with Raymond Weil.
Etihad Airways Introduces Ai Robot Sophia to Abu Dhabi
Caudalie The Cleansing Collection
Pick what suits you from essence Spring/Summer 2018 nail polish collection