GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, January 11, 2017: Sportmax sought inspiration for Spring Summer 2017 from the pages of “Shima no Ama”, a Japanese photo book by Kusukazu Uraguchi published in the early eighties. “Women of the sea” depicts pearl fishers amongst the waves and shoreline busy in their pursuit of the lustrous treasures. Between these faded monochrome pages were such current images, so dynamic, so fresh, so graphically pleasing. But what made them even more arresting were the broad smiles,happy expressions and a joy of life these women seemed to share. Carefree about their bodies, unaware of their beauty. Not posed, not perfect, not judged. Their joy almost lifting them from the pages.

In this collection Sportmax hopes to bring this playful optimism to life.

Fresh faced, hair pulled back and tucked away under a straw beanie. Long gold fish sway from one ear twinned with large baroque pearls on the other.

There is much skin on show in this collection. Youthful thighs stride from playfully tucked up skirts. Fresh, light fabrics blow away exposing bronzed limbs, artfully cut out backs pulled open with drawstring ties.

The colour pallet is largely made up of tones of fresh whites and creams which contrast boldly against deep navy's, intense blacks and inky indigo blues. Joyful magenta and rich lacquer reds define this paint box.

Fabrics are light and airy. Cottons softy hand-washed and unpressed, silks billowy, linens crumpled, some woven with tiny metal threads to retain their crushed worn effect. To accentuate the softness of the fabrics gathers are added. Some pieces elasticated with channels that contract to rouche the fabric, others have corded drawstrings which the wearer pulls to tighten a waistline, hoists up a side seam, or folds up and fastens at the waist to create a shorter soft bubble skirt. The drawstring can be found throughout the collection. A reoccurring motif being the gathered drawn dots which play peek-a-boo on bodices, patch pockets and pointy satin mules. Lengthen or shorten, tighten or release, the drawstring gives the wearer the freedom to play with proportion and fit.

Watery, undulating stripes make for easy graphic pattern play. Seen with Japanese block print fishes swimming up stream or floating chrysanthemum flowers, all navigate towards an oriental calm.

The new Sportmax bag SM207 dives into the mood of the collection. For the show it takes inspiration from an humble plastic washing basket, it features bold oval holes laser cut through dense rubbery leather, exposing the contrast colour of the butter soft drawstring bags within. It's dimensions cut almost too large for its keeper, the inner pouch spills over the sides. As the models walk, note the lightness of their step, so light they might start to skip. Slight spindle heels picked out in eggshell blues and lacquer reds support a delicate sling back or elegant satin mule.

As this summer starts to become a fading memory and tans start to pale, keep a spring in your step and a smile on your face and remember that all work and no play makes Jill a dull, dull girl.


Posted by : GoDubai Editorial Team
Viewed 7759 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Next Story : Max Mara Spring-Summer 2017: Tropical moderne
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Chloe introduces the Daisy children's sunglass collection
Grand Optics exclusive: MARNI eyewear collection
‘Go Ahead, Love the Sun' with COÉGA Sunwear's Spring/Summer 2017 collection
Review of Dyson Supersonic Hair Dryer.
#NoFilter: Just High Definition Clean for Our Clothes
Re-Salons and Spas Valentine's event
With Love On Mother's Day
Introducing The Levi's® 501® Skinny
Mouawad - Royale Rings: Masterpieces Fit for a Queen
CH Carolina Herrera: Byzantine Bag Collection
GUESS Spring/Summer 2017 Collection
L'Oréal Group International Sustainability Workshop hits Dubai
Malabar Gold & Diamonds' opened its 11th showroom in Saudi Arabia at Jubail & Re...
Louis Moinet celebrates 200 years of the chronograph
Ulysse Nardin InnoVision 2: undisputed pioneer of innovations in timekeeping
Bridging refinement and watchmaking know-how Corum Golden Bridge Rectangle
Tissot T-Race MotoGPTM Automatic Limited Edition 2017
Ulysse Nardin North Sea Minute Repeater
PUMA and Daily Paper tap into African Heritage, keeping it fresh for Spring-Summ...
Start a love affair with DUNE LONDON - Dune London SS17
Great Britain One Pro Cycling Team visit F&F Store for Styling Tips
Intimissimi Italian lingerie presents the Valentine's Day Collection
Runway Anywhere and Everywhere: the Michael Kors Collection Fall 2017 Runway Sho...
LG and Google Partner to Develop First Android Wear 2.0 Watches
Swatch Crows at Dawn for Chinese New Year
Roderer launches bespoke Trophy line in Dubai
Mom, A title just above queen - Mother's Day gift guide
Eberhard & Co. introduces the new SCAFOGRAF GMT
Calzedonia Valentine's Day 2017 Straight to your heart
Dubai's Deputy Ruler Opens World's Largest Power Show
Great Success of 17th Edition of Indiasoft 2017
Etihad Airways Invites Fashion's Elite to Celebrate the Launch of ‘Runway to Runway'
New Bridal Collection from kate spade new york
Global auto aftermarket players turn to Automechanika Dubai 2017 amid upward tre...
130 showrooms,14 countries. Inspiring milestones in a short span of 30 years by ...
The 16th Eurocom Worldwide Conference takes off in the Middle Eastern metropole ...
Dubai Fashion League 2017 to bring top celebrity designers to Dubai
Majestic win for Sheikh Hamdan's falcon ‘Ghaith' in ‘Fakhr Al Ajyal' Championshi...
Splash runway presentation at Mall of the emirates in the presence of Splash bra...
Girard-Perregaux to display exquisite complications worth QAR 18 million at DJWE
Let the Shopping Spree Begin with Hili Mall's Shop & Win Campaign!
Aster Nurture introduces parents to Baby Safety training via Aster S.H.I.E.L.D I...
Mouawad Jewellery to Sparkle at Doha Jewellery and Watch Exhibition 2017
Lockheed Martin to Showcase Latest Products and Capabilities at IDEX 2017
Dress up with REDTAG for your Valentine's Day celebrations
Facebook Challenges Developers In The Middle East And Africa To Create The Smart...
Al Tayer: Mohammed bin Rashid's vision transforms Dubai into a global driverless...
“Retail Leaders Circle MENA: Key Industry Summit brings Region's Retail Leaders...
Wellness Centre to offer a 360 degree solution in health
Integrated Technology and Processes Key to Navigating Big Data Analytics