GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, January 11, 2017: Sportmax sought inspiration for Spring Summer 2017 from the pages of “Shima no Ama”, a Japanese photo book by Kusukazu Uraguchi published in the early eighties. “Women of the sea” depicts pearl fishers amongst the waves and shoreline busy in their pursuit of the lustrous treasures. Between these faded monochrome pages were such current images, so dynamic, so fresh, so graphically pleasing. But what made them even more arresting were the broad smiles,happy expressions and a joy of life these women seemed to share. Carefree about their bodies, unaware of their beauty. Not posed, not perfect, not judged. Their joy almost lifting them from the pages.

In this collection Sportmax hopes to bring this playful optimism to life.

Fresh faced, hair pulled back and tucked away under a straw beanie. Long gold fish sway from one ear twinned with large baroque pearls on the other.

There is much skin on show in this collection. Youthful thighs stride from playfully tucked up skirts. Fresh, light fabrics blow away exposing bronzed limbs, artfully cut out backs pulled open with drawstring ties.

The colour pallet is largely made up of tones of fresh whites and creams which contrast boldly against deep navy's, intense blacks and inky indigo blues. Joyful magenta and rich lacquer reds define this paint box.

Fabrics are light and airy. Cottons softy hand-washed and unpressed, silks billowy, linens crumpled, some woven with tiny metal threads to retain their crushed worn effect. To accentuate the softness of the fabrics gathers are added. Some pieces elasticated with channels that contract to rouche the fabric, others have corded drawstrings which the wearer pulls to tighten a waistline, hoists up a side seam, or folds up and fastens at the waist to create a shorter soft bubble skirt. The drawstring can be found throughout the collection. A reoccurring motif being the gathered drawn dots which play peek-a-boo on bodices, patch pockets and pointy satin mules. Lengthen or shorten, tighten or release, the drawstring gives the wearer the freedom to play with proportion and fit.

Watery, undulating stripes make for easy graphic pattern play. Seen with Japanese block print fishes swimming up stream or floating chrysanthemum flowers, all navigate towards an oriental calm.

The new Sportmax bag SM207 dives into the mood of the collection. For the show it takes inspiration from an humble plastic washing basket, it features bold oval holes laser cut through dense rubbery leather, exposing the contrast colour of the butter soft drawstring bags within. It's dimensions cut almost too large for its keeper, the inner pouch spills over the sides. As the models walk, note the lightness of their step, so light they might start to skip. Slight spindle heels picked out in eggshell blues and lacquer reds support a delicate sling back or elegant satin mule.

As this summer starts to become a fading memory and tans start to pale, keep a spring in your step and a smile on your face and remember that all work and no play makes Jill a dull, dull girl.


Posted by : GoDubai Editorial Team
Viewed 11431 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lanvin Homme Pre-Collection Summer 2017 Ready-to-Wear Trend
Next Story : Max Mara Spring-Summer 2017: Tropical moderne
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Celebrate Father's Day in 'Swiss Style' with RAYMOND WEIL
Happy Father's Day with Ulysse Nardin Executive Skeleton Tourbillon
Paris Gallery Eid Gift Guide: The Watch Edit
Make a Statement with MAKE UP FOR EVER's New Artist Liquid Matte Lipsticks
SAINT HONORE Opéra is Ideal for the Stylish Woman
Joyalukkas Win Upto 60 KG gold promotion Lucky winner announced in the UAE
SAINT HONORE Charisma Twist
LG G6: The Ideal Summer Vacation Companion
Lucky Winners celebrate winning gold bars with Malabar Gold & Diamonds – ‘BE A G...
Skyline University College Conducted Health and Wellness Program
THEFACESHOP, White Seed brightening
IKEA Reveals Hidden Shortcuts as Father's Day Gift
Gold Collagen® Hydrogel Mask with Second Skin Technology to Launch in Dubai in J...
TAG Heuer Luxury Kit
Celebrate This Eid by Honouring your Loved Ones with a Special Gift
Bhima Jewellers Spread Happiness this Ramadan with ‘BHIMA GIFT A SMILE'
Keep your skin hydrated this summer with tips from Gold Collagen!
Marion Cotillard wears Chloé to 31st Cabourg Film Festival
Al Barwani Wins 2017 Ramadan Challenge Senior Cup Title
Dubai will be ‘United in Celebration' during 10th Edition of ‘Eid in Dubai- Eid ...
TOD's Spring/Summer '18 Men's Collection
Dsquared2 Men's and Women's Fall Winter 2017 Show
Take A Sneak-peek into COÉGA Sunwear's 2018 Baby Swimwear Line
deLaCour Saqra Urban- Triumph Design
Celebrate Eid in 'Swiss Style' with stunning RAYMOND WEIL Freelancer
The Salman and Katrina relationship with Splash continues
Eid Al Fitr 2017
WHITE MAN & WOMAN presents POAN - PEOPLES OF ALL NATIONS ‘The Phenomenon of Man'
Dubai Culture Announces July Workshops for Dubai Festival for Youth Theatre 2017
Starbucks Brings Back Summer Favorite S'mores Frappuccino on Popular Demand
KeyBS e-Voucher solution ‘KeyEVD' goes live on thousands of 4Run Telecom POS mac...
HP Revolutionizes Pocket-size Printing with Sprocket
Wear Your Personality on Your Sleeve with Suitsupply
New Collections at Grand Optics - Summer 2017
Empower Starts Delivering District Cooling Solutions to JVC and JVT
Podium Finish for UAE Team Emirates' Sacha Modolo on Stage Eight of Tour de Suisse
OMEN by HP Delivers the Ultimate Advantage for Gamers to Dominate the Competition
Abu Dhabi Ports 5th Annual “Working Safely in the Heat” Campaign Launched
Dubai Customs salutes UAE's 1st global customs efficiency ranking
Jaguar E-PACE: The New Compact Performance SUV
New destination for Godiva lovers
Summer Style in Your Suitcase with LE66
ADNEC Group Wins Two Prestigious AEO Awards
Khater Massaad's Former Georgian Chief Aide Found Guilty of Fraud in Georgia and...
Memorandum of Understanding Signed Between Mohammed Bin Rashid Space Centre has ...
The Outlet Village Celebrates Eid Al-Fitr and DSS with Fun-Filled Entertainment ...
Dubai Outlet Mall and the UAE Red Crescent join hands to give free Eid clothing ...
New American School for Dubai in 2018 by Esol Education
InSinkErator contributes to UAE State of Energy Report for third consecutive year
His Highness Sheikh Hamed bin Zayed Al Nahyan Attends First Graduation Ceremony ...