GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, UAE, January 11, 2017: Creative, radical, passionate; a woman with a vision years ahead of her time. Architect, designer and intellectual Lina Bo Bardi embodies Latin America's compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi's friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara's chica boom beat.

Design is often said to be about pulling order out of chaos but Bo Bardi wasn't all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth watering design classics. The ‘Bola de Latao' chairs she installed in her home, ‘Casa de Vidro', look as good today as they did in 1951, in well worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara's own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

For modern women with big ideas, Max Mara Spring Summer 2017 proposes a new blend of voluptuous modernity; intelligent, audacious, sexy fashion with a lifespan as long as those Bo Bardi designs.


Posted by : GoDubai Editorial Team
Viewed 11218 times
Posted on : Wednesday, January 11, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Sportmax Spring-Summer 2017
Next Story : Kachins Group launches a luxurious Multi-designer hub in Dubai – The Rack by Kachins
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Middle East and African beauty and personal care market to grow to US$34.5 billi...
Chloé eyewear introduces the new "Nola" sunglasses collection
IKEA Introduces Limited Edition ‘Art Event 2017' Contemporary Drawing Collection
Dubai Design & Fashion Council Launches DDFC Membership to Support Sustainable D...
TRESemme Hair Academy Launches in Arabia with Georges Mendelek and Alanoud Badr
Nautica Spring 2017 Collection
Paule Ka Launches New Fall/Winter 2017 Collection in Dubai
Win up to 30 Kilos of Gold in 18 Days at Malabar Gold & Diamonds
Global Innovations on its first day of success during the Arabian Travel Market 2017
Mövenpick Hotels & Resorts' Pakistan Presence Blooms as Firm Signs New Prop...
Tame Your Beard with The Art Of Shaving
Alice + Olivia by Stacey Bendet takes over the W Café Doha
Al-Futtaim Motors launches the UAE's first hybrid truck
ArabianTravel Market: New partnerships and tailored services for Middle Eastern ...
ESCADA Amelia - Diamond timepiece
MASSIMO DUTTI SS17 inspires an essential piece for Massimo Dutti women
H.H. Sheikh Ahmed lays foundation stone of Silicon Mall at Dubai Silicon Oasis
Michael Kors Collection Transeason 2017
Denim Days with GUESS and F&F
French Label ba&sh Launches Stunning Capsule Collection
Godiva Ice Cream
Dubai to welcome largest Arabian Travel Market yet
Taima Abdullah Al Omari Crowned Winner of Arab Reading Challenge in Kuwait
8 Reasons Why you will never drink green tea again
Joyalukkas Opens a world of choice in Al Ahsa
Jewel Corner Opens Kiosk In The Heart of Sharjah, At Mega Mall
Schneider Electric Opens Submissions for Seventh Edition of International Studen...
Malabar Gold & Diamonds opens its 175th showroom in Nagercoil, Tamil Nadu, India
Doha Bank achieves 2.9% profit growth with impressive ratios
Dubai Municipality Opens First UAE Foodbank Branch
Sheikh Nahayan Mabarak Al Nahayan Inaugurates 18th Annual Regional Audit Conference
Chronoswiss Flying Regulator Wins Coveted Red Dot Design Award
Empower highlights the importance of district cooling to real estate developers ...
MG E-motion Concept Makes World Premiere at the 17th Shanghai International Auto Show
World Premiere – New BOVET Timepiece
DC PRO Engineering CEO Maps Out Plan for Greener Earth at the 2017 District Cool...
Mobile Doctors 24-7 introduces unique digital healthcare solution as part of Dub...
Raymond Weil Presents its First in-house Movement - CALIBRE RW1212
The 2nd edition of Modern Woman Show opens at Dubai World Trade Centre
Get the pageant body with A-Tone Fitness Lounge, official fitness partner to the...
Roderer's RFID-blocking wallets
Dubai Chamber opens eighth representative office in Brazil
Dubai Customs signs cooperation agreement with BUiD, and unleashes innovation
Al Maryah Island to Showcase its Hospitality, Dining and Celebrations Offering a...
Third Edition of TOP CEO Awards 2017 Announces Winners
TAG Heuer announces its partnership with Dubai at Arabian Travel Market 2017
Masdar Institute Professor Wins Khalifa Award for Education 2017
The Interoperable Global Trust Federation Accredits DarkMatter's PKI Operations ...
AUD Wins Microsoft's UAE Imagine Cup 2017
Achieving Sustainability and Corporate Social Responsibility with the Technology...