GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Outlines plans to increase market penetration across Middle East as a vital part of the regional growth strategy 
  • Increase focus on product enhancement by introducing ‘local fit' line up
  • Panasonic to launch a new marketing campaign ‘Makers of Quality. Mastered in Japan.' to reinvigorate itself as a leading Japanese brand offering innovative and premium quality products
Dubai, UAE, 13th September 2017:  Panasonic Marketing Middle East & Africa (PMMAF) - the regional headquarters for Panasonic has announced robust plans for Fiscal 2017 under the leadership of the new Managing Director Mr. Hiroki Soejima. The annual convention was held in Dubai today.
 
Over 80 business associates from 12 countries attended Panasonic's annual convention where the brand outlined increased focus on spreading market penetration through strategic alliance with key retailers, product enhancement by introducing ‘local-fit' product line ups and reinvigoration of brand through its upcoming marketing campaign. An exciting marketing campaign themed as ‘Makers of Quality. Mastered in Japan.' was introduced at the event.
 
Speaking at the event, Mr. Hiroki Soejima, who has recently taken as the Managing Director of Panasonic Marketing Middle East & Africa, said, “Over the years Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and business' alike, it has augured well for us. Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprints across the region.”
 
He added, “Riding along this dynamically growing market we aim to align our strategies to keep pace with the ever changing requirement with the introduction of flagship models along with a strong new line-up that will excite our customers. To invigorate our brand, we will launch our strong 360° - marketing campaign highlighting ‘Japan Quality' reinforcing us as a premium Japanese brand.”
 
As a part of his keynote address at the event, Soejima highlighted Middle East as the key growth market for Panasonic and the company aims to attain a double digit growth in fiscal 2017. 
 
Panasonic's Small Appliances and Major Appliances registered double-digit growth whilst, conventional telephone and office automation products maintained market leadership. In B2B segment, Professional AV, Broadcast and Security cameras were the key category drivers.
 
In line with the strategy, Panasonic showcased its expansive range of products in the Audio Video, Home Appliances, Health & Beauty, Systems Solutions and Communications and last but not the least the Eco Solutions categories. During the event, Panasonic unveiled an impressive new range of products across categories which included the 65” OLED TV, Urban Audio Music System, Lumix GH5, Meat Grinder, Juicer Blender, Nanoe TM Hair Dryer NA65, I-Shaper Beard Styler, Premium Flat Glass Refrigerator, Jetstream Air Conditioner, newest models of top load Washing Machines and various business solutions for communication, security & office automation categories.
 
Panasonic, at the cusp of completing 100 years in 2018, will continue to strengthen its competitive- edge by offering high quality premium products and solutions to realize ‘A Better Life, A Better World' for the customers.



Posted by : GoDubai Editorial Team
Viewed 17775 times
Posted on : Wednesday, September 13, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : 20 Leading Tech Companies to dominate the French Pavilion at GITEX 2017
Next Story : Fortinet FortiGate Virtualized Security Available for VMware Cloud on AWS
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
COLAB - Dry Shampoo
ORANGE & BERGAMOT Awaken the Cult Icon New Additions
FOREO delivers the ultimate festival survival kit for a glow-on-the-go.
The Perfect Gift Mark
Palladio Beauty - a Professional Line of Botanical & Vitamin-Infused Cosmetics
New XE 300 Sport Edition Wins Gripping Ice Race
Filorga Mesotherapist Derma Roller
Get Vibrant and lively hair with Rahua's new Color Full Range
Spring/Summer 18 Collection
OPPO unleashes the new Selfie Expert F7 with a 25 MP AI powered selfie camera
Enhance skin radiance, smoothness and brightness in just 14 days, with the new J...
Samsung launches Exciting Smartphone Trade-In Program with Galaxy S9 or S9+
Pinky Goat Launches BROWME
du to Offer New 9.7-inch iPad With Apple Pencil Support
Skyline University College Economics Day 2018: One Step towards Tomorrow
Dubai-based Al Kasir Group launches three Crypto assets backed by diamonds
New Blow Out Bar and Make-Up Studio SWISH by Immaclife Opens in Abu Dhabi in Apr...
Pandora Shine Discover A New Way to Shine
Stylish Nursing wear at Mums and Bumps
Penny Scallan Design Launches in the Middle East
Dubai Sports Council Pavilion a big hit at Bangkok SportAccord
Rolling Cones, a new luxury ice cream concept, launches at the Hyatt Regency Dub...
The new BMW M2 Competition
Roger Dubuis Excalibur Aventador S Verde Mantis
MINI at Auto China Beijing 2018
Gifts for Ramadan at Hour Choice
Mumzworld Announce Recruitment Drive To Empower Women in the Middle East
Abu Dhabi Ship Building Company Launches Two 64-Meter Landing Ships for the Kuwa...
Big Time with Graham Chronofighter Grand Vintage
Exclusive, Limited‐Edition, Swiss‐Made Cryptocurrency Watches
Toshiba Releases New, Powerful Surveillance and Video Streaming Internal Consume...
Sheikh Sultan bin Ahmed Al Qasimi Leads Sharjah Contingent to Kuwait Arab Media Forum
Etihad Aviation Group Launches Four Initiatives To Commemorate The Year Of Zayed
Mido Ramadan Watch Collection
Pandora Spring Embrace Nature's Beauty
The Beautiful Britain 2018
Understanding what women want Balmain reveals the Madrigal Mini II
SUC Organized 10-Day Free IELTS Workshop for School Teachers and Students
Adamavi - Elegant, Timeles S, and Reliable
Genesis G70 Luxury Sedan Arrives in Middle East
Samsung Launches New Washing Machine with Groundbreaking QuickDrive™ Technology ...
Airport Show Attracts Influential Aviation Leaders for Global Airport Leaders Fo...
Huawei Brings the Most Coveted Smartphone - HUAWEI P20 Pro to the UAE
Healthy Hair with HASK
A Face Transplant Operation is a Demonstration of Advanced Surgery and High Tech...
April Marks Autism Awareness Month at Nursery Chain
More Reasons to Head to the Ikea Store!
Tommy Fleetwood joins OMEGA's line-up of golfing greats
Mido Multifort Datometer Limited Edition - A piece of history on your wrist
GROHE DESIGN Presents the New ATRIO Experience Cube at Fuorisalone in Milan