Gates Hospitality today confirmed a deal to bring London's vibrant Reform Social & Grill to Dubai with the opening set for October.
Gates, a hospitality company based in Dubai, have taken the lease for the venue in The Lakes, a large community in Emirates Living District, from Emaar and are now on track to open in October.
CEO Naim Maadad said: “The Lakes is a fantastic location for Reform to open up here in Dubai as it is right in the heart of a thriving community of thousands of families – not only in The Lakes but in nearby neighbourhoods such as The Springs and The Meadows.
“We have taken the lease on the venue from Emaar and will be using not only the brand of Reform in London but also the expertise in terms of senior management and staff coming over to Dubai.
“Quality international stand alone brands are well received in the city, and Reform will continue the trend of changing perception of British cuisine.”
Tadgh Ryan from Reform Social & Grill in London is the new GM in Dubai and will lead a team made up of management and staff from both Britain and the UAE.
“We are taking the very best of what we have to offer in London – from the food right through to the décor and service standards – and giving it a Dubai twist,” said Tadgh
Reform Social & Grill Dubai is set in a fully refurbished 15,000sqft indoor and outdoor site and will bring first class traditional British food and drink to customers from 7am to midnight every day of the week.
The restaurant will serve breakfast, lunch and dinner and feature classic dishes such as home cured salmon, fresh asparagus with white stilton, fish and chips, charcoal grilled steak and veal chops, catch of the day, chocolate and orange pot and rhubarb and custard tart.
At the bar, cocktails from the 1920s to the present day will be made-to-order along with a range of other British beverage favourites on sale.
Al fresco dining will be available out on the terrace which sweeps down onto a vast pub garden – perfect for enjoying a relaxing time with family and friends.
From breakfast and through lunch, the venue is to be an ideal family destination with a British tuck shop and play areas on the outdoor lawns opening after the summer.
In the evening Reform Social & Grill will be one of the city's finest places to enjoy casual dining as a couple or with a group of friends.
The classic British menu, with starters from 45 AED and main courses from 80 AED, will be complimented by daily food and drink specials in a lively atmosphere.
Music is also a big part of the Reform experience so customers at The Lakes can expect laidback jazz, pop and soul throughout the day with Britpop and rock late into the evening.
Reform Social & Grill Dubai can be contacted at firstname.lastname@example.org