February 16, 2023:  Get ready to pull out your boarding pass. Weekend Max Mara unveils its new Signature Collection called From
Lily With Love consisting of the perfect summer wardrobe to pack: chic, easy, breezy. It is co-created with Lily Aldridge, a celebrated supermodel, passionate philanthropist, and newly-minted entrepreneur. 

With a colorful and summery mindset, Aldridge set out to create the ultimate must-pack essentials for a planned holiday or last-minute getaway. Versatile, intriguing and finely detailed, they are suited to all occasions in all the different cities around the world. True to her roots, an artsy vibe pervades the lineup, inspired by her father Alan Aldridge, a renowned English illustrator. “His art and style! He loved three-piece suits, denim on denim, and bright fun colors and patterns – he always looked cool and timeless,” says Aldridge.