November 18, 2021: American Eagle Outfitters today announced the launch of the American Eagle (AE) brand's Holiday '21 campaign. Aimed at getting people excited for cozy, seasonal styles, the campaign celebrates all the things we have come to miss this past year: the connections, the gatherings, the togetherness.
Building on the brands mission to connect with customers on a local level, the campaign features well-known Middle Eastern influencers, Kuwaiti Ascia and the Emirati twins, Mohammed and Humaid Hadban.
About The Campaign
● Shot in Valle De Bravo, Mexico, the campaign is a first of its kind for the brand; with a truly global cast that represent inclusivity, authenticity and optimism.
● Alongside Ascia, Mohammad and Humaid, the campaign also features talent from Mexico, including musician Selene and actor Juanpa Villagordoa. Digital creator, Isabela Delgado and video creator, Daniel Jaramillo also join the cast from Colombia.
● The campaign continues to highlight AE's fashion assortment, with the cast capturing the value, comfort and fit of AE jeans, furthering its momentum as a leader in denim.
● New fashion trends coupled with innovative designs, cozy fits and fabrications, inspire customers to make a statement in their AE Jeans. Some of our favorite fits for the season include:
o The new Athletic Skinny for him, designed with more room through the thigh, along with the Original and Slim Straight, offering continual flexibility and comfort. Lightweight flannels and thermal tees provide effortless outfitting options, with super soft graphic tees perfect for lounging or layering in cooler temperatures.
o For her, the must-have Mom Jean gets an instant update, with a new straight-legged style. For major nineties vibes and a relaxed high rise, there's the 90s Boyfriend Jean. Both pair perfectly with an assortment of plush tees, super soft hoodies and oversized plaid shirts - proof that style and comfort are not mutually exclusive.