Cookie Consent by Privacy Policies Generator website Jaguar Partners With 4th Floor Creative and Artists Disciples and Pip Millett to Celebrate Live Music in Unique Sound Design Project : GoDubai.com

GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share
• Celebrating Creativity: Jaguar partners with Sony Music's 4th Floor Creative team to celebrate the worlds of music and design  
 
• Exhilarating Performance:  Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles 
 
 
 
23, September 2021, Dubai, United Arab Emirates:  Jaguar has partnered with 4th Floor Creative – Sony Music Entertainment UK's creative and strategy team – to bring together the worlds of music and design in a unique celebration of the arts. Repurposing facilities ordinarily dedicated to the design and engineering of Jaguar's cars, the Sound Design collaboration sees a series of one-off performances by Sony Music UK-signed artists Disciples and Pip Millett. 
 
Sound Design is the latest music collaboration from Jaguar following its work with DJ and Producer MK on the ‘Hard to Forget' campaign for the Jaguar F-PACE performance SUV. Curated with 4th Floor Creative, Sound Design captures the thrill of live music as audiences eagerly return to concerts and festivals as the world comes out of lockdown. Tasked with bringing the exhilarating performances to life was visionary director Silence Aitken-Till. 
 
Jaguar's anechoic chamber at the Gaydon Product Creation Centre – a soundproof room normally used to develop and test the refinement and sound quality of Jaguar's vehicles – played host to Disciples. This world-class facility was chosen as the venue for the Commercial House production trio's performance of their new single ‘Solid Gold' featuring vocalist bshp – their first outing together since the onset of the COVID 19 pandemic.  
 
Disciples said: “The creation of music as art is for the enjoyment and interpretation of your audience. Performing and recording is a massive part of that. Over the last year and a half, restrictions have meant that hasn't been possible. It's good to be back, especially in such a uniquely creative location.” 
 
Sophie Ellis, Jaguar's Senior Creative Detail Designer, had the opportunity to discuss creative inspiration with Disciples and said: “I was surprised at just how similar the processes of designing a car and writing music are. We are both using our lived experiences to communicate an emotion and are asking the end user to feel something. Creatives of all kinds are professional empaths in their own fields. You feel what a Jaguar is when you get into one, and you hear the creativity of Disciples when you listen to their music.” 
 
The second performance in the series will feature Pip Millett with her release ‘Braid it Back', taken from her new EP ‘Motion Sick'. Filmed in the creative epicentre of the Jaguar Design studio, the fresh and inspiring space perfectly complimented her cool yet dynamic tone with a simple set design focusing on the beauty of both the artist's voice and lyrics. 
 
After her performance, Pip Millett was joined by Louise Thorburn, Jaguar's Senior Colour and Materials Designer, to discuss how it feels to deliver a project after a long period of development – something that both musicians and car designers are accustomed to. 
 
Louise Thorburn said: “It's our job as designers to push the boundaries of creativity for the benefit of our respective audiences. Sharing that experience with another creative is hugely important. We both celebrate the process, but revel in the end result.” 
 
Pip Millett said: “Experimental creativity is massively important to me when writing new music, that way each song released gets better and better. Performing against such a different backdrop was extremely exciting after a long time of not having any audience, and broadened how I think about creativity”. 
 
 



Posted by : GoDubai Editorial Team
Viewed 3788 times
Posted on : Thursday, September 23, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Get in the Rhythms with IMG's Sensational Fun-Nite
Next Story : Parents, Rejoice! Kids Can Enjoy Free Movie Tickets This September at Reel Cinemas
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Records to Bounce, Flip and Soar for Guinness World Records Day 2021
New Ninjamas Nighttime Bedwetting Underwear Helps Kids To Conquer The Night
The Perfect Autumn Look by essence
LG Honored With 24 Awards for Innovation Ahead of CES 2022
Foreo Festive Gifts for the Well-Groomed Gentleman
Festive FOREO Gifts for Skincare Gurus this Holiday
SolarWinds Expands International Leadership Team in EMEA Market
Line-up for 2022 Emirates Airline Festival of Literature Dazzles With the Creato...
Go Green this Black Friday Cathay Pacific Offers Complimentary Carbon Offset
4 FOREO Products That Will Completely Transform Your Skincare Routine
Rado Winter Season-Feel The Moment
Air Tanzania Announces Order for Boeing Freighter and Passenger Jets
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet
Symbolism and Style Defines Tanishq's Exclusive Year of the Fiftieth Collection
UD Trucks Launches the new Euro 5 Range in the Region and Upgrades its Existing ...
The Kia Concept EV9 Kia's All-Electric SUV Concept takes Center Stage at AutoM...
QNET Reinforces its Commitment to Sustainability with Global Reforestation Initiative
Liverpool FC Retail Partner Seventy-8 Arranges for UAE Fans to Meet Jose Enrique...
Comlux Launches New Hangar Project at Mohammed bin Rashid Aerospace Hub
du Showcases 5G Controlled Robot Over Private 5G SA Network Leveraging AWS and A...
CS Events to help Disrupt the $1.13 Trillion Events Industry by Deploying Techno...
Celebrate UAE National Day with FreshToHome's Special Bouquets
Celebrate the UAE This Year of the 50th With Mister Baker
Channelling Power of the Mind and Body is the Key to Success, say Mindvalley Exp...
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive ...
ICC thanks Dubai Police for their Contribution to a Successful Men's T20 World C...
Sky One FZE Purchases Three 777-300s from Boeing Capital Corporation
Cisco Simplifies Software and Services Buying Program at Partner Summit 2021
AU Academics Win Rashid Bin Humaid Award for Culture and Sciences
Akasa Air Orders 72 Fuel-Efficient 737 MAX Airplanes to Launch Service in Fast-G...
Sharjah Entrepreneurship Festival 2021 poised to unlock the Entrepreneur of Tomorrow
Down To Earth, Dubai's Annual Festival Celebrating all things Eco-Friendly and G...
Emirates First Group Launches the Region's first PRO Awards to Recognize the uns...
Cartoon Network Middle East Collaborates with UNICEF Middle East & North Africa ...
Curate your Stress-Free Skincare Regime for Less with Herbal Essentials
Hitachi Energy Launches IdentiQTM Digital Twin for Sustainable, Flexible and Sec...
SEHA and Abu Dhabi Energy Services begin First Phase of its Energy Savings Frame...
Swiss Pavilion Celebrates Tolerance and Inclusivity Week at Expo 2020
Middle Eastern Brands Commit to Increased Investment in Digital CX, Reveals Cust...
LG Brings Ultimate Gaming Sound to UAE With Ultragear Speaker
Compass Coworking Centre in Ras Al Khaimah Brings a New Working Experience to th...
Brazil Celebrates National Day at Expo 2020 with Visiting President, Jair Bolsonaro
Dubai Sports Council Launches Open Youth Basketball Championship
Airbus forecasts 3,020 New Aircraft Deliveries to Airlines in the Middle East by 2040
DFM Launches Incentives for Private Businesses' IPOs Across Key Growth Sectors
World's Fastest Man of 2021 to Participate at the ADNOC Abu Dhabi Marathon
Whiteshield Partners involves younger generation in public policy making focusin...
O.Rentals LLC Signs Strategic Partnership with Bauer Maschinen GmbH
GEMS Education Launches New Membership Lifestyle Platform GEMS Rewards Plus Po...
Danube Home Mad Red Sale announces the 2nd edition of its biggest annual shopp...