The deeper alliance is a significant association between two of the region's most recognised two organisations
August 17, 2021, UAE: Dubai Gold & Jewellery Group (DGJG) formally confirms a strategic collaboration with International Gemological Institute (IGI), as the knowledge partner. The first if its kind Memorandum of Understanding signed this year underlines scope for numerous ongoing collaborations and joint campaigns between the two partners for the upcoming 2 years. The new agreement will further emphasis the strong commitment of both in elevating consideration and facilitating Dubai as the jewelry destination of the world.
At the outset IGI will provide interactive seminars across a diverse range of topics for industry professionals and all DGJG members. Led by IGI Dubai instructors, training sessions on topics such as include product and visual merchandising, jewelry design, the allure of ruby, emerald and sapphire, differences between natural, synthetics and simulants, and more will be available both online and in-person.
Commenting on the importance of this partnership Shaunak Shastree, Managing Director, IGI Middle East said: “This progress in our association with DGJG is a testament to our joint ability to truly elevate our combined value proposition within the industry, enabling solutions that maintains high standards for Dubai Jewellery sector and ultimately improves the experience for jewellery shoppers in Dubai. With the Institute's 45-year history as an industry leader in gemological education, participants will have the opportunity to explore areas of interest with a refined perspective in an exclusive setting. At IGI, we continually seek innovative collaborations that allow us to uphold IGI as global authority of education and thought leadership for jewelry and retail professionals.”
As part of the collaboration, all marketing campaigns of DGJG will see IGI as part of the key partners.
Commenting on signing of the agreement, H.E Laila Suhail, Board Member & Chairperson – Marketing - Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, commented, “Dubai Gold & Jewellery Group is pleased to partner with IGI as we believe the shared vision of both organizations will add tremendous value to our trade members and consumers. With DGJG, IGI will spearhead various initiatives to improve learning and knowledge imparting in the field of diamonds and gemstones; we are also introducing exclusive and intensive learning modules for our members which will be available in online/off-line platforms. IGI will also be extending their superior lab services to DGJG members at exclusive discounts. With these strategic initiates, we aim to create a conducive environment for the traders to improve diamond and precious jewellery trading and shopping experience in Dubai”.