The Quickie, the first product from the new feminine wellness brand KETISH, is set to wipe embarrassment from your feminine care product stash
August 10, 2021: Brand new feminine wellness brand KETISH has launched its first product, and it's here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is lightly fragranced and individually wrapped with golden packaging that's downright sexy. Make no mistake: when you need it most, The Quickie will be your little secret weapon.
“Society has taught us to be ashamed of things like body odor or periods,” says KETISH founder, Emaan Abbass. “I wanted to create a wipe that not only made women feel refreshed but was also something beautiful that they could proudly carry around, like a little partner in play.”
KETISH is inspired by real-life and real women, so it should come as no surprise that the idea for The Quickie came courtesy of a close friend of Emaan. While on a first date, her purse fell over, and all of its contents spilled out—including a tattered, crusty vaginal wipe. Before she could grab it, her date picked it up and announced, “YOU DROPPED YOUR VAGINAL WIPE!” The friend was beyond mortified.
Although Emaan empathized with her friend (and secretly hoped that there would be no second date), she couldn't help but think about how flawed and absurd it is that women have to feel shame and embarrassment about something completely natural. : Whether it's wipes, tampons, pads, or any other care product, why do women have to secretly stash them away? Why is there so much stigma around feminine hygiene products? The message was clear, she needed to help create something that women could feel proud to carry—something that they could flash, not stash.
Mona Kattan, President of HB Investments and Co-Founder of Huda Beauty said: “As a super busy woman, continuously living my life on-the-go, refreshing wipes have always been a must-have in my handbag! With The Quickie by KETISH, I finally have something sexy and luxurious that I can feel proud of! Feminine wellness brands traditionally have been extremely boring and I'm so happy to finally feel that there is a brand celebrating how fabulous it actually is to be a woman! There has always been such a stigma around feminine wellness and hygiene and it's about time we make a change. Let's open up this topic and normalize the conversation around it.”
Easy to drop into a purse for a night out or a gym bag ahead of a workout, the intimate sheet's soft cottony material has been formulated with women's delicate health in mind, using ingredients like aloe leaf extract, coconut oil ester, and oat kernel extract. With skin conditioning and naturally deodorizing properties, it's perfect for refreshing and cleansing the delicate skin of a woman's most precious parts—but can also be used all over the body.
KETISH is the first brand to launch by HB Angels, a seed investment fund created by HB Investments—which is chaired by Huda Kattan—to support female entrepreneurs and mission-based start-ups.
Huda Kattan, chairwoman of HB Investments and Founder of Huda Beauty said - “I have learned so much from Emaan throughout this journey about feminine wellness and all the issues that women face every day. I love the fact that we are investing in something so meaningful and powerful, and I'm so ready for the first product, The Quickie, to finally come to life. The brand and packaging are stunning – it reflects everything I would describe Emaan as: bold, sexy, and magical.”
Founder Emaan went through her 20s dealing with different feminine health issues, which awakened her curiosity around the feminine and intimate care space. But whenever she sought out wellness products, her choices were always restricted to pharmacies and drugstores where products were either low-key embarrassing or lacked credibility. This sparked the inspiration for KETISH, and she's now introducing a new era of look-good, feel-good feminine wellness products designed around the needs and desires of women.
Beyond just products, at the heart of KETISH is the determination to help women replace shame and stigma surrounding their bodies, with sensuality and self-love through education, empowerment, and community.