Cookie Consent by Privacy Policies Generator website Introducing the Quickie: an Intimate Sheet for Women, Made Sexy :

Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


The Quickie, the first product from the new feminine wellness brand KETISH, is set to wipe embarrassment from your feminine care product stash

August 10, 2021:  Brand new feminine wellness brand KETISH has launched its first product, and it's here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is lightly fragranced and individually wrapped with golden packaging that's downright sexy. Make no mistake: when you need it most, The Quickie will be your little secret weapon.

“Society has taught us to be ashamed of things like body odor or periods,” says KETISH founder, Emaan Abbass. “I wanted to create a wipe that not only made women feel refreshed but was also something beautiful that they could proudly carry around, like a little partner in play.”  

KETISH is inspired by real-life and real women, so it should come as no surprise that the idea for The Quickie came courtesy of a close friend of Emaan. While on a first date, her purse fell over, and all of its contents spilled out—including a tattered, crusty vaginal wipe. Before she could grab it, her date picked it up and announced, “YOU DROPPED YOUR VAGINAL WIPE!” The friend was beyond mortified.

Although Emaan empathized with her friend (and secretly hoped that there would be no second date), she couldn't help but think about how flawed and absurd it is that women have to feel shame and embarrassment about something completely natural. : Whether it's wipes, tampons, pads, or any other care product, why do women have to secretly stash them away? Why is there so much stigma around feminine hygiene products? The message was clear, she needed to help create something that women could feel proud to carry—something that they could flash, not stash.

Mona Kattan, President of HB Investments and Co-Founder of Huda Beauty said: “As a super busy woman, continuously living my life on-the-go, refreshing wipes have always been a must-have in my handbag! With The Quickie by KETISH, I finally have something sexy and luxurious that I can feel proud of! Feminine wellness brands traditionally have been extremely boring and I'm so happy to finally feel that there is a brand celebrating how fabulous it actually is to be a woman! There has always been such a stigma around feminine wellness and hygiene and it's about time we make a change. Let's open up this topic and normalize the conversation around it.”

Easy to drop into a purse for a night out or a gym bag ahead of a workout, the intimate sheet's soft cottony material has been formulated with women's delicate health in mind, using ingredients like aloe leaf extract, coconut oil ester, and oat kernel extract. With skin conditioning and naturally deodorizing properties, it's perfect for refreshing and cleansing the delicate skin of a woman's most precious parts—but can also be used all over the body. 

KETISH is the first brand to launch by HB Angels, a seed investment fund created by HB Investments—which is chaired by Huda Kattan—to support female entrepreneurs and mission-based start-ups. 

Huda Kattan, chairwoman of HB Investments and Founder of Huda Beauty said - “I have learned so much from Emaan throughout this journey about feminine wellness and all the issues that women face every day. I love the fact that we are investing in something so meaningful and powerful, and I'm so ready for the first product, The Quickie, to finally come to life. The brand and packaging are stunning – it reflects everything I would describe Emaan as: bold, sexy, and magical.”

Founder Emaan went through her 20s dealing with different feminine health issues, which awakened her curiosity around the feminine and intimate care space. But whenever she sought out wellness products, her choices were always restricted to pharmacies and drugstores where products were either low-key embarrassing or lacked credibility. This sparked the inspiration for KETISH, and she's now introducing a new era of look-good, feel-good feminine wellness products designed around the needs and desires of women. 

Beyond just products, at the heart of KETISH is the determination to help women replace shame and stigma surrounding their bodies, with sensuality and self-love through education, empowerment, and community.

Posted by : GoDubai Editorial Team
Viewed 20549 times
Posted on : Tuesday, August 10, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Shop and Unlock Exclusive Offers on Designer Brands With Dubai Summer Surprises and Muse Loyalty Pro...
Next Story : Celebrating Daz, A Glamourous Addition To French Perfume House Mavroki's Exquisite Collection
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Records to Bounce, Flip and Soar for Guinness World Records Day 2021
New Ninjamas Nighttime Bedwetting Underwear Helps Kids To Conquer The Night
The Perfect Autumn Look by essence
LG Honored With 24 Awards for Innovation Ahead of CES 2022
Foreo Festive Gifts for the Well-Groomed Gentleman
Festive FOREO Gifts for Skincare Gurus this Holiday
SolarWinds Expands International Leadership Team in EMEA Market
Line-up for 2022 Emirates Airline Festival of Literature Dazzles With the Creato...
Go Green this Black Friday Cathay Pacific Offers Complimentary Carbon Offset
4 FOREO Products That Will Completely Transform Your Skincare Routine
Rado Winter Season-Feel The Moment
Air Tanzania Announces Order for Boeing Freighter and Passenger Jets
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet
Symbolism and Style Defines Tanishq's Exclusive Year of the Fiftieth Collection
UD Trucks Launches the new Euro 5 Range in the Region and Upgrades its Existing ...
The Kia Concept EV9 Kia's All-Electric SUV Concept takes Center Stage at AutoM...
QNET Reinforces its Commitment to Sustainability with Global Reforestation Initiative
Liverpool FC Retail Partner Seventy-8 Arranges for UAE Fans to Meet Jose Enrique...
Comlux Launches New Hangar Project at Mohammed bin Rashid Aerospace Hub
du Showcases 5G Controlled Robot Over Private 5G SA Network Leveraging AWS and A...
CS Events to help Disrupt the $1.13 Trillion Events Industry by Deploying Techno...
Celebrate UAE National Day with FreshToHome's Special Bouquets
Celebrate the UAE This Year of the 50th With Mister Baker
Channelling Power of the Mind and Body is the Key to Success, say Mindvalley Exp...
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive ...
ICC thanks Dubai Police for their Contribution to a Successful Men's T20 World C...
Sky One FZE Purchases Three 777-300s from Boeing Capital Corporation
Cisco Simplifies Software and Services Buying Program at Partner Summit 2021
AU Academics Win Rashid Bin Humaid Award for Culture and Sciences
Akasa Air Orders 72 Fuel-Efficient 737 MAX Airplanes to Launch Service in Fast-G...
Sharjah Entrepreneurship Festival 2021 poised to unlock the Entrepreneur of Tomorrow
Down To Earth, Dubai's Annual Festival Celebrating all things Eco-Friendly and G...
Emirates First Group Launches the Region's first PRO Awards to Recognize the uns...
Cartoon Network Middle East Collaborates with UNICEF Middle East & North Africa ...
Curate your Stress-Free Skincare Regime for Less with Herbal Essentials
Hitachi Energy Launches IdentiQTM Digital Twin for Sustainable, Flexible and Sec...
SEHA and Abu Dhabi Energy Services begin First Phase of its Energy Savings Frame...
Swiss Pavilion Celebrates Tolerance and Inclusivity Week at Expo 2020
Middle Eastern Brands Commit to Increased Investment in Digital CX, Reveals Cust...
LG Brings Ultimate Gaming Sound to UAE With Ultragear Speaker
Compass Coworking Centre in Ras Al Khaimah Brings a New Working Experience to th...
Brazil Celebrates National Day at Expo 2020 with Visiting President, Jair Bolsonaro
Dubai Sports Council Launches Open Youth Basketball Championship
Airbus forecasts 3,020 New Aircraft Deliveries to Airlines in the Middle East by 2040
DFM Launches Incentives for Private Businesses' IPOs Across Key Growth Sectors
World's Fastest Man of 2021 to Participate at the ADNOC Abu Dhabi Marathon
Whiteshield Partners involves younger generation in public policy making focusin...
O.Rentals LLC Signs Strategic Partnership with Bauer Maschinen GmbH
GEMS Education Launches New Membership Lifestyle Platform GEMS Rewards Plus Po...
Danube Home Mad Red Sale announces the 2nd edition of its biggest annual shopp...