Dubai, United Arab Emirates - 31 May 2020: Emirates Post has unveiled a new logo and website, part of an ongoing business transformation process that has seen the vital sector entity update its organisational structure, brand architecture, and systems in line with evolving customer needs.
Emirates Post's new logo and website reflects the brand's orientation as a contemporary and digitized organisation. The modern updated logo maintains the Emirati identity reflected in the organization's falcon and represents its key sub-divisions – Retail, Parcels & Express, and International.
“Over the past two years, we have been building a new Emirates Post – modern, digitized and accessible to all. Our aim was to create convenient and streamlined processes that people can rely on online and offline,” stated HE Abdulla Mohammed Al Ashram, Group CEO of Emirates Post Group. “In parallel, we also wanted our new look to reflect our new outlook. The updated logo and new website are representative of the advanced digital solutions in place to build an immersive customer experience and maintain our role as a leading and reliable entity in the years to come.”
Emirates Post launched a brand-new website with an enhanced interface, increased user-friendliness and convenience in line with the brand transformation. Part of the drive to fully digitize processes, the new website features enhanced booking processes, streamlined checkout systems, tools to enable smooth end-to-end customer experiences, corporate and personal dashboards, enhanced address management and address book as well as a number of new services including Smart Places, International Driving License and legal enquiries.