GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• With ‘Buy With Your Time' campaign, the time spent going to IKEA can be used to purchase products across the IKEA collection.
 
 
 
Dubai, UAE, 12 February 2020:   Since IKEA stores around the world tend to be located on the outskirts of the cities, people spend a lot of time travelling to their nearest store, treating it more like a destination in itself. 
 
IKEA takes this brand loyalty seriously and in fact, the motivation for opening Dubai's second store was so that customers living nearer to Jebel Ali would not have as far to travel for their IKEA shopping experience. 
 
In addition to thanking their customers with a brand new store, IKEA wanted to reward them for all the time and effort they have invested over the years getting to IKEA with a novel way of paying for products. 
 
Called “Buy With Your Time”, IKEA changed their product prices into “time currency” prices based on the average Dubai salary*. It meant that customers were able to buy products with all the time they have spent over the years travelling to IKEA. 
 
Thanks to GOOGLE MAPS TIMELINE, a function that records past routes taken, customers were able to show how many minutes they had spent on previous IKEA journeys. This accumulated time was converted into currency to allow customers to spend it on IKEA products.
 
Before the birth of this campaign, we realised two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city centre. We think it's only right to reward our customers' efforts by repaying them for the time spent reaching us. It's our way of helping the Dubai community make the most of every minute.
 
Through this activation, IKEA demonstrated that to be close to your people, you don't have to be next to them. By simply adapting to their needs, you can delight, reward and earn their continued loyalty. 



Posted by : GoDubai Editorial Team
Viewed 4422 times
Posted on : Wednesday, February 12, 2020  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Spring is in the Air at West Elm
Next Story : Heart-Winning Accessories from 2XL Furniture & Home Décor
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening...
6 Trends That Will Dominate Beauty in 2020 According to Foreo
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range
How to Beat Pigmentation with DERMAdoctor
Introducing Zeitun Premium Face Care Collection
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of ...
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary
Spoil her this Mother's Day with gifts from Marks & Spencer
Achieve Gorgeous and Radiant Skin in Only 90 Seconds
Sephora: Are You Ready to Join the #SephoraSquad?
Enjoy a Selection of Anti-Aging Products from Beauty Solutions
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition
Marks & Spencer, Britain's Best Loved Denim
Laloge X Ivanka Trump
Cerruti 1881 - Special Product Launch for Mother's Day
Ferragamo Sapphire Collection
Dubai Chamber Honours Top-performing Trading Companies
Tag Heuer Opens Boutique at Mall of the Emirates
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program
The Award-winning #burjumanfoodart Festival is Back by Popular Demand!
Buyers Rush for Majid Al Futtaim's First ‘Elan' Townhouses at Tilal Al Ghaf
Marks & Spencer Unveils its All New Menswear
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead ...
GEMS Global Innovation Showcase 2020 Sees 1,500 Student Innovators and Entrepren...
This Unbeatable Bundle Offer makes it the Best Time to Buy the King of 5G Smartp...
His Highness Sheikh Hamdan Bin Rashid Al Maktoum Opens Gulfood 2020
UAE Community Takes Millions of Steps in Solidarity With Children Who Walk Long ...
Statement Stilettoes from Steve Madden
Al Wahda Mall Announces UAE Pro League Mobile Roadshow Activations
A Game Changing, GCC First Initiative is Unveiled at Gulfood 2020: Oasis Water N...
Bottled Water Industry Leaders Come Together to Form Gulf Bottled Water Associat...
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit o...
Airlines and Posts Cooperate Globally for a Sustainable and Reliable Cross-borde...
“Planet Positive” is Tetra Pak's New Way of Doing Business
Upfield Unveils New Plant-Based Products and Spreads Awareness of Nutritional Be...
Ericsson Received Awards at the Stc Partner Day for Saudization and Internationa...
KIZAD to Participate in GulFood 2020 to Showcase Competitive Advantage
Registration is Now Open for Dubai Cares' Volunteer Globally in Malawi
SEHA to Showcase the Latest Technology in Diagnostics and Interventional Radiolo...
Join the Dots With Max Mara
Range Rover Evoque: Europe's Favourite Compact SUV
Easa Saleh Al Gurg Group Celebrates 60 Years of Nation Building by Renewing Its ...
Step Up Your Fashion Game with the Sleek HONOR MagicWatch 2
Pioneered by an Emirati, UAE Brand, Dubai Energy Drink, Participates in Gulfood 2020
Sheikh Khaled Al Qasimi Honors Winners of Sharjah Excellence Award 2019