GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Lifestyle

 
  Share
JOHNSON'S unveils first major brand transformation in 125-year history
  • Arab parents among 26,000 consulted during Johnson's® global transformation
  • Johnson's® sets “new standard of gentle” with entirely revolutionized product range


Dubai, United Arab Emirates, 25 July 2019:   After 125 years, Johnson's® has announced a complete transformation of its brand and products in response to modern parenting needs and preferences.

The brand surveyed more than 26,000 parents around the world, including from the GCC, to ascertain the most pressing requirements for parents today, and has responded through the delivery of a major evolution, both in terms of product ingredients, and look and feel. 

Acknowledging that everything about parenting has changed in the past 40 years and recognizing that a strong population of GCC millennial parents are adopting new parenting principles, Johnson's® developed an all-new generation of baby care products that serve the pressing issues of parents today.

Labelled “a new standard of gentle”, the transformation focuses primarily on creating products for the changing demands and expectations of young mothers that have adopted a simpler, more natural and eco-friendly approach to nurturing their children.

With more and more parents across markets such as Egypt, UAE, and KSA citing product quality as their main concern for babies, the response reaffirms Johnson's'® commitment to delivering products built by and for today's modern parent.

The Johnson's® promise has always been to craft products so mild that they can be used for every age and stage of a baby's life. But gentle goes beyond what's in the bottles; it is the heartbeat of the brand. Choosing gentle is rooted in the insight that parents want to create a better world for their children, a world where every baby can flourish.

“This is a proud and pivotal milestone for Johnson's®,” says Vivian Nasamu-Odior, Marketing Director of Johnson's® Baby for Africa, Middle East and Turkey. “We have taken modern parenting and put it at the very heart of our evolved Johnson's® range. Each product is carefully crafted to be the gentlest it can be, while enhancing the connection and experience between parent and child at every stage of their development. We believe in a gentle world and want to be gentle with our children, their dreams and ambitions, which is reflected in every aspect of our completely new range and characterised by our five promises”. 

Complementing the new range, Johnson's® communicated its five bold promises to ensure a new standard of gentle through safety and innovation.

The first and third promises are to only use ingredients that serve a purpose, and to be honest and open. New formulas are simpler and gentler, and are developed to be even milder than before, boasting 100 percent total ingredient transparency. Using more naturally derived and 50 percent fewer ingredients, the new range is even kinder without dyes and sulphates, and as always is free of parabens and phthalates.

Knowing that parents in the region are particularly concerned about the safety and standard of their products and look for quality products they can trust, Johnson's® ingredient transparency and easier to read ingredient labels offers parents clarity and reassurance that they are choosing the best for their baby.

The second promise is to never stop raising the bar when it comes to what's best for your baby. As leading baby skin care experts, they partner with leading health authorities, scientists, paediatricians and dermatologists to understand the unique needs of babies at different stages of their development, and to understand healthy baby skin. That research informed the new range and new standards in baby skin care.

Promise number four is to think like a parent first. Johnson's® scientists are parents first, which means they develop products with the same care and rigor they would want for their own children. This mentality is to ensure that good enough is never quite good enough when it comes to our babies. 

In addition, the new range is easier to use. Several of the products offer creamier quick lathering washes for easier rinsing, as well as light, fast absorbing formulas, without the greasy after-feeling, making it easier for parents to handle their baby during bathing. Recognizing that the Middle East climate adds extra demands for baby's skincare, the new range offers improved conditioning across the haircare range and the right amount of moisturisation, without altering the feeling of baby's natural skin.

Bath time is also made easier to navigate with the new Johnson's®. Ergonomic bottles that prevent leaking are fitted with pumps for convenient, one-hand use, allowing parents' attention to remain focused on baby. 

The Johnson's® transformation is underpinned by a final promise: its fundamental mission to create a world where every baby can thrive. That's why the Johnson's® line now ranges from newborn to active baby, to kids. This includes the new cottontouch™ collection blended with real cotton, and the expanded ‘kids' line designed for an interactive, stimulating bath time experience to help develop communication and social skills.

As fragrance helps create direct connection to memory and emotion, Johnson's® took the iconic fragrance that mother's love, and refreshed certain notes to specially create a gentle scent that is even more precious, helping parent and baby to bond.  

Each product therefore goes beyond cleansing and moisturizing – they turn moments of care at every age and stage into opportunities to strengthen baby's connection to their parents and the world. 




Posted by : GoDubai Editorial Team
Viewed 29170 times
Posted on : Thursday, July 25, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Rado True Thinline Les CouleursTM Le Corbusier'
Next Story : Two OMEGA Timepieces For the Olympic Games Tokyo 2020 Countdown
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Get Festive Ready With Prestige Cosmetics Holiday Collection
Chlo's Iconic Carlina Sunglasses In a Precious New Interpretation
PACE to Space
Master Chronometer: Raising Standards
Holiday Hair-Styling Essentials from VIERRO
Luxe Beauty Gifts for your Loved Ones this Festive Season
Arabic version of Zoho Creator launched to help businesses create custom applications
Formula 1 meets Virgin Hyperloop One: California-based Developer to Showcase Pas...
Indulge in New flavours sprinkled With A Dash of Bollywood & Nostalgia at Hitchki
Life-changing Raffles Announced for 25th Edition of Dubai Shopping Festival
Union Coop Pays Tribute to the Martyrs on Commemoration Day'
'Tis the Season to Be Glamorous - Beauty Essentials from GlamBeaute.com!
Homegrown Jewellery Brand Sumaya Bakkar Collections Curated Festive Gift List
Cisco Advances Solutions to Simplify Cybersecurity Processes in Saudi Arabia
Berkan Steakhouse Launches in Dubai
Emirates Post issues commemorative stamps to celebrate the UAE 48th National Day
ENEC Releases 'Tasamoh' a Rehabilitated Green Turtle and organizes Beach Cleanu...
Robinsons celebrates UAE National Day with leading Emirati brands and a host of ...
Dunecrest American School Celebrates the UAE National Day
Your Holiday Gift Guide for Her
Zambian President affirms commitment to bolster UAE ties
China Homelife the Largest China Sourcing Platform Set to Showcase a Wide Variet...
Spice Up with Shades of Brown from 2XL Furniture & Home Dcor
Italy breaks ground for its Pavilion at Expo 2020 Dubai
LG Electronics Announces Leadership and Operational Changes Ahead of 2020
Dubai Cares' Volunteers bring hope to children in remote village in Senegal
Celebrate the 48th UAE National Day at Dalma Mall'
Pupils at Dubai Heights Academy mark 48th National Day with two days of traditio...
Arabian Automobiles INFINITI presents the apex in road safety with the QX50'
GROHE Goes ZERO Carbon-Neutral Production by 2020
du & National Archives offer nostalgic journey into UAE's past on 48th National Day
Dubai Festival City Mall Visitors In for A Jolly Festive Season Like No Other in...
Customs World inks MoU with Indonesia to roll out World Logistics Passport
Emotional and highly dynamic: the design of the MINI John Cooper Works GP.
The Middle East Organic Market's Premiere Business Event Opens In Dubai
New year, New You with Lunette
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations
Statement Cardigans
GROHE received the Red Dot: Brand of the Year
Uncovering the Beauty of Mechanics'
Sumo Sushi & Bento Celebrates UAE National Day With an Exclusive Bento Offer for...
Best Menswear Items
Ministry of Economy launches new development plan as part of the National Progra...
Annual DIAC Conference examines impact of UAE Arbitration Law
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Dcor
Free gold coins at Malabar Gold & Diamonds Festival.
Air Cargo Peak Season off to Slow Start, Annual Demand down 3.5% in October
Emiratis and expats set off to a two-week Camel Trek across the UAE desert
Lewis Hamilton Tops Off Sixth World Title With Victory at Formula 1 Etihad Airwa...