GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Dubai, United Arab Emirates -  16 July  2019:   On July 15th, at Liverpool Football Club's Anfield Stadium, MG Motor signed a contract with Liverpool FC that sees the British-born automotive brand become the world-famous football club's official global partner.

With British sporting spirit in its DNA, MG Motor will further extend its status as an international brand through its collaboration with 2019 Champions League winners, Liverpool FC. As a brand that appeals to young, sporty and passionate individuals, this high-profile partnership will further boost MG's popularity in the global market. 

MG's relationship with Liverpool FC started in 2016, when the brand became its official partner in China. After more than three years of cooperation, MG has engaged with huge audiences of fans across the world. 

For more than 130 years, Liverpool FC has been at the forefront of the sport of football, with its squad of fast-paced, skillful stars. Liverpool FC is one of the most successful football clubs in the world, and in June this year won the 2019 Champions League, the sixth time the club has lifted Europe's premier trophy. 

Just like Liverpool FC, MG is a British-born brand with a strong legacy and impressive sporting heritage. It has achieved 43 world speed records, and continues to innovate to deliver the best performance. 

The perfect match, MG Motor and Liverpool FC have expanded their global cooperation and will offer a range of benefits to fans of both brands, including LFC VIP experiences to watch the team training, LFC signed merchandise, match viewing parties and much more. 

MG is popular amongst a large audience of young consumers all over the world. The brand's total global sales for the first half year exceeded 120,000 units, with a YOY gross rate of 3.8% as MG's global awareness continues to increase. 
 
Tom Lee, Managing Director for SAIC Motor Middle East, parent company of MG Motor, commented: “Football is a natural territory for MG Motor. With our roots firmly placed in Great Britain – the birthplace of the sport – we share many synergies with Liverpool Football Club. As well as shared values, MG Motor and Liverpool FC also have long and illustrious histories and are both icons within their fields. 

“With superstars like Mohammed Salah in the squad, this global partnership extends far beyond the UK to all corners of the Middle East where the club has a strong fan base. As the official Global Sponsor of the club we look forward to bringing football fans closer to our brand and modern product line-up through a series of exciting and engaging activities with Liverpool in the region.”

The announcement comes as MG Motor embarks on its most prolific period in recent years, announcing that it will launch three brand new models - the MG 5, MG RX 8 and MG HS - across the Middle East in the second half of 2019. The move builds on the brand's rapidly-growing popularity with car buyers across the region. MG also recently announced the MG EZS which is currently undergoing extreme weather testing in the Middle East. 



Posted by : GoDubai Editorial Team
Viewed 5960 times
Posted on : Tuesday, July 16, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : UAE Team Emirates Takes Two More Top 10 Finishes in Stage 11 at the Tour De France
Next Story : All-out Sprint in Albi as Philipsen Takes Sixth and Martin Breaks Into the General Classification To...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Enjoy Smoother Skin with the current obsession from PMD - The Personal Microderm...
A new model for the ladies enriches the Corum AC-One collection with luscious fe...
Energize & Refresh Your Skin With the Foreo Luna 2 for Men
From Dubai Police's floating police station to Etisalat's Lazareth Flying Motorc...
Saint Honore Haussman
The new urban warrior unleashed - Corum injects modernity and athleticism into ...
Hamdan bin Mohammed calls on the city to be ‘In It Together' for the Dubai Fitne...
6 Ways To Wear The Houndstooth Print
One stop shop for classifieds and deals in UAE- QUOODO.com
The Coffee Club in Al Bateen, Abu Dhabi re-opens with a refreshed new look
Marks & Spencer Launches Its New Sleepwear Collection for AW19
Medusa Lock Icon
Choithrams Customer lends her voice to World Food Day in support of The United N...
Heritage village at Global Village offers a glimpse into Emirati traditions
Middle East Retail Forum (MRF) 2019 focused on RetailNEXT
Al Tayer Battles on in China After Aquabike Setback
This visually-impaired Emirati knows no impossible
More than 1,900 beneficiaries at Al Mizhar and Umm Al Sheif Islamic Cultural cen...
OMEGA's new Museum
Expo Centre Sharjah announces winner of 1KG gold
Dubai-Based NRI business leader donates INR 10m to his Alma Mater to setup Innov...
Union Coop Hosts Almarai's Gifting Ceremony For the Second Time
Malabar Gold & Diamonds inaugurates its relocated outlet in Hamdan Street, Abu D...
KOBEYa - The First Japanese and Far Eastern Gluten Free Café opens in the UAE
The Workwear Edit
Dubai Customs inks partnership agreement with Hawkamah Institute for Corporate G...
DAFZA contributes 12% to Dubai's foreign trade in first half of 2019
IFS lays out blueprint for new era of intelligent and autonomous enterprise solutions
Dubai Shopping Malls Group Announces “shop & Win Gold” Promotion for Diwali 2019
Worldsteel Short Range Outlook October 2019
Revving The Engines At Rallylegend 2019 With Eberhard & Co.
The My Perfumes Group receives the Golden Visa
Alno launches new products in UAE in strategic partnership with Diemme kitchen
Al Majid Motors Co. announces 15-day sale with generous discounts on latest Kia ...
Abu Dhabi Airports signs historic Memorandum of Understanding with Beijing Daxin...
Mazoon Dairy inaugurates the first biogas plant in the region
Montegrappa Welcomes Back Hazzaa Al Mansoori and Marks the Historic Occasion by ...
Diwali Feast at Purani Dilli at Four Points by Sheraton, Sheikh Zayed Road
Dubai Refreshment Company Wins First Prizeat the Dubai Green Industrial Award 2019
Middlesex University Dubai Leads The Way Being The 1st University In The UAE To ...
Celebrate Diwali with BurJuman
Baarish 2.0 is back by popular demand for a second run at Bollywood Parks™ Dubai
Commercial Bank of Dubai adopts the Microsoft Cloud to accelerate digitization
The Turtleneck Edit
November Specials at Le Meridien Al Aqah
Hormann introduces faster and more energy efficient fourth generation garage doo...
WCO delegation visits Dubai Customs and views latest practices
EWEC receives six proposals for Fujairah F3 power plant project
ENEC and Rosatom continue cooperation in the peaceful use of nuclear energy
France to introduce new operating models & capabilities at Gulfood Manufacturing 2019