GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare and Medicine

 
  Share

By Krishan Kumar Chutani, CEO Dabur International

Dubai, United Arab Emirates -  09 July  2019:   Globally, Millennials are often recognized as the key generation driving the US$4.2 trillion global wellness market . Their thirst for holistic wellbeing is unparalleled when compared to previous generations. In the US alone, the millennial cohort has grown to value health as the second most valued aspect of their lives .

Armed with their love for health-centric pursuits and interests like yoga, kombucha, and meditation to name but a few, wellness as a whole has bloomed into a way of life instead of something they do on the side. Because this generation harnesses wellbeing methods and products on a daily basis, they've collectively expanded the definition of ‘healthy' to encompass a daily commitment to eating right, exercising regularly, and using products and services that support their wellness journeys and objectives. 

Nearly everything consumers do is governed by lifestyle approaches that demand a more rounded view of wellbeing. This has forced all sectors to reinvent their approach to meeting the wellbeing needs of consumers. Whether it's the clothing industry creating athleisure apparel enhanced with nutrient-rich materials like sea kelp and bamboo , or the aerospace industry innovating advanced sleeping and exercising wellbeing pods for the future of flight , no industry has been left untouched by the sheer scale of wellbeing's potential.

Because of this, the need to remain authentic amidst the cross-synergetic democratization of the wellness segment has forced brands to rethink their approach to product innovation. 

For the personal care industry, the ‘go green', ‘natural' and ‘organic' space has become clouded with brands vying for market share. We only have to look at the value of this sector to understand its attraction. Representing US$1,083 billion of the wellness economy pie, personal care and beauty is one of the world's largest and fastest growing industries.

With a plethora of wellness products flooding the industry, it can oft be difficult for consumers to navigate the greenwashing and hype that various products seek to deliver.

The upshot for brands is they have an opportunity to be authentic in their approach to succeeding in this industry. Millennials are also some of the most shopping-savvy consumers out there. In short, this population segment doesn't suffer fools. Younger populations are increasingly searching for quality as much as value. And they're not afraid to shop around for the best brand to deliver the ideal combination of each. In the purchase journey, a strong brand isn't enough to lock in a sale . Instead, the factors that make them loyal to a brand are ones that supplement their busy lifestyles with real and authentic value propositions.
For the personal care sector, realising how consumers purchase cleaner, greener products goes deeper.

Like I alluded to prior, the wellness landscape is vast and filters across all industries. This means that consumers' lives don't just hinge on one or two personal care products in their daily routines. From the moment they wake up until the moment they go to sleep, wellness decision making is with them every step of the way. This is something we at Dabur International have caught on to, often times ahead of our rivals. 

Our brand philosophy is deeply rooted in the time-honoured traditions of Ayurveda. That's why the density of products spanning our product ecosystem today is testament to an innovation journey that builds on Ayurvedic practices. By delivering benefits that complement and enhance our customers' personal wellness journeys, we've learned that consumer care products should deliver value propositions that filter into regional, cultural, and societal nuances of modern-day society.

For instance, Ayurveda-based formulations that omit fluorides and harmful chemicals in the oral care segment are striking a positive note with consumers in the Middle East. The same can be said for our dedication to ensuring kids' products don't contain known nasties like parabens and mineral oil. By adding personalised value via innovating with meaningful intent, we've redefined the paradigm for how brands connect with consumers in the trending 360-degree outlook to lifestyle wellbeing.

This is invaluable in the Middle East. Consumers in this region exhibit attitudes and preferences that are different to other generations. In the Arab world, Millennials in general demonstrate more brand loyalty than their peers in the US, the UK, Japan or Australia . With the MENA region being one of the world's most saturated regions when it comes to smartphone penetration, they also discover, buy, support or brush-off brands based on the experiences and the level of personalization they receive.

With regards to wellness, they perceive quality through the genuineness of brand interactions. What this means is that we have to continue delivering quality products that add true value to their lives and complement the wellness synergies they are seeking across all lifestyle facets.

For us, wellness isn't a fad; it is a way of life that stems from deep within our brand's DNA. For industry players to successfully engage and influence brand adoption for modern-day consumers in the vast wellness economy, I believe it is time they begin innovating with an emphasis towards being authentic and delivering quality innovations that truly complement consumers' overarching wellness journeys.

 



Posted by : GoDubai Editorial Team
Viewed 8137 times
Posted on : Tuesday, July 9, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Al Qutami chairs DHA CEO council meeting
Next Story : Ministry of Health & Prevention Provides Outstanding Medical Services for the Treatment of Pediatric...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Your Holiday Gift Guide for Her
New year, New You with Lunette
Uncovering the Beauty of Mechanics'
Weather-proof your hair with HASK
Free gold coins at Malabar Gold & Diamonds Festival.
The Real Secret to 10 Years Younger: Argan Face Oil
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the p...
OMEGA Celebrates The New James Bond Watch in New York
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Uni...
Retrograde Fusion'
Love Your Skin Better with Sukin® Skincare
Foreo Cements Its Position as One of the 10 Most Popular Beauty Brands on the Planet
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations
Pure Gold Jewellers opens new store in Nakheel Mall
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar
Shine On with Flormar's Festive Coffrets
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura S...
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon
Hyundai's all-new 2020 Sonata now available in the UAE
Team Abu Dhabi's F2 world champion rounds off brilliant campaign with historic w...
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge
Liu Jo Eyewear Introduces a Trend-forward, New Sunglass Style With an Ultraligh...
Truesteam™ Technology by Lg is Setting A New Standard for Hygiene
Botb - Short Film Fest is Back on Popular Demand
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Décor
Information City concludes "Al Saada" initiative
World Muslim Communities Council hosts first International Youth Forum in Abu Dhabi
EASA extends Part 145 certification of SriLankan Engineering
Aquadate Chrono Eberhard & Co. presents the chronograph version of its classic t...
Pre-school launches initiative encouraging children to stay hydrated
Dubai Chamber-led advisory council outlines plans to boost economic competitiveness
'Herman Miller and DIDI announce the winners of the ‘Ergo Chair - Student Design...
The Chronographs Have Arrived!
It's time to cover up - Knee high boots from Steve Madden
Dubai Health Authority signs MoU with Apollo Hospitals Group India
Two New Looks for the Legendary Diver
Etisalat Misr tests 5G on commercial network with Ericsson
New Jaguar Lifestyle Collection Inspired by Classic Mark 2 Saloon
Dubai International Rhythmic Gymnastics Cup is a hit with 500 participants from ...
Dr Azad Moopen, Founder Chairman & MD, Aster DM Healthcare meets the Governor of...
Global Youth Forum in Abu Dhabi sets twelve recommendations for positive socio-e...
Boot Trends from ECCO
The Trench Coat and Mac Edit'
Arabian Automobiles INFINITI pledges the highest-quality certified pre-owned vehicles
MSC Cruises Signs Long-term Agreement With DP World for Preferential Berthing Ri...
Amana Healthcare First in UAE to Earn U.S. Accreditation as Stroke Specialty Center
Listen to the youth facing different challenges, calls HE Dr Ali Rashid Al Nuaimi
Etihad Becomes the First Airline to Raise Funds Tied to United Nations Sustainab...
Samsung Galaxy Note10+ Star Wars™ Special Edition is now available for pre-order...
Pottery Barn Kids Launches the Holiday Season Collection