GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

 
  Share

In partnership with Kniterate, the campaign aims to raise awareness and funds to drive direct impact on an important issue facing refugees every winter 
 
Dubai, United Arab Emirates -  30 June 2019:   UNHCR, The UN Refugee Agency has partnered with Twitter and Kniterate to launch a global five-month campaign today to proactively and collectively shed light on winter as an important issue facing Syrian and Iraqi internally displaced persons (IDPs) and refugees in the MENA region.

Currently around 14 million Syrians and Iraqis are displaced in the region.  The needs in the region remain significant. UNHCR has already started planning for the upcoming winter. Last year, UNHCR was able to reach 3.6 million Syrian and Iraqi internally displaced persons (IDPs) and refugees with winterization assistance.
 
But urgent funding is needed to ensure that life-saving winterization assistance is in place before freezing temperatures grip the region, exposing tens of thousands of families. For many, this will be the ninth consecutive winter in displacement. 

UNHCR's Twitter campaign aims to generate awareness through the power of the public platform and share a strong call to action to encourage people to act and make a difference through donations in advance of the winter season. Through a partnership with London-based Kniterate, the innovative campaign will demonstrate the power of Tweets, as a compact digital knitting machine begins to knit a tapestry featuring participating Twitter accounts. 

The campaign will be rolled out across multiple countries and regions, kicking off in the UAE.  UNHCR's official global account on Twitter; @Refugees Tweeted a video today around the cause calling on people to Retweet the Tweet in order to knit the first part of the scarf live on Twitter. The same activation will take place in several countries in the coming months until winter starts

Ayat El Dewary, UNHCR Officer in Charge in the UAE said, “This partnership with Twitter is really significant for UNHCR. Funds raised through this campaign will support our efforts to provide the life-saving interventions to most vulnerable refugees this winter. 

Every year we see first hand the desperation faced by refugees in the region during the winter season. We hope that through this initiative, we will not only raise awareness on the plight of refugees but also raise the necessary funds to ensure that no refugee is left out in the cold.”

Speaking at the launch of the campaign, George Salama, Head of Public Policy, MENA at Twitter said: “Our Twitter for Good global program aims to spread good through the power of Twitter in collaboration with organizations and charities around the world. Today, we have partnered with UNHCR to promote a healthy public conversation on the platform in order to highlight the struggles of refugees during winter.”

Also commenting on the occasion, Stephanie Terroir, Head of Brand Strategy, MENA at Twitter said: “The statistics demonstrate that staying warm during winter is one of the biggest challenges facing refugees.

Our aim was to identify a solution with the support of our EMEA Lab team to not merely raise awareness to UNHCR's cause but urge people to donate. This campaign, in collaboration with Kniterate, was initiated to engage the public to collectively participate in knitting a tapestry via one of its digital knitting machines.” 

Concluding on 30th November, 2019, the results of the campaign will be shared during the Global Summit of Refugees in Geneva. 



Posted by : GoDubai Editorial Team
Viewed 5228 times
Posted on : Sunday, June 30, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Team Abu Dhabi's Al Qemzi Wins Lithuania Grand Prix
Next Story : RAKEZ Media Zone records 177% jump in licences to 360 from 130 in a year
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self
Chronoswiss adds beauty in blue to Sirius Chronograph Moon Phase collection
Mouawad Announces New Partnership With the Miss Universe Organization
Ralph Lauren Introduces Ralph's Club for New York Fashion Week
Expect more from your concealer, why settle for less!
Ncef-reverse Eyes – Filorga's New Ground Breaking Eye Care!
Roberto Cavalli's exclusive new duo of fragrances
Ferrari 812 GTS: the V12 spider returns
A touch of elegance with Al Asel
UAE Welcomes Energy Industry's Thought Leaders at World's Most Influential Energ...
La Roche-posay Presents an Incomparable Skincare Experience With ‘My Skin Track ...
World's First Cartridge-Free Laser Printer Now Available in the UAE
Tag Heuer Launches First Ever Emerald Green Dial Aquaracer (for Men & Women) in ...
Tabreed demonstrates commitment to enhancing energy efficiency with ISO 50001 ce...
A Journey of Belief: Caroline Leon goes the extra mile with DHL as she attempts ...
Sony Middle East and Africa launches the new king of full frame mirrorless camer...
Corum Golden Bridge Round 39 for elegant lady
The Ferrari F8 Spider: the evolution of the species
Introducing the Dyson V11TM Absolute cord-free vacuum
Tissot Carson Automatic Urban vitality
Energy Transition is Accelerating Across Countries Worldwide According to 2019 W...
Pan Emirates Home Furnishing welcomes Autumn with its new collection
Trade Up Your Old Device For the Next Level Power Galaxy Note10
Introducing Pestle & Mortar
LONGCHAMP Spring/Summer 2020
Canadian University Dubai launches world-class creative leadership program with...
Union Coop constructs two commercial centers in Al Badaa (Jumeirah) and Barsha 3
The art of knurling
Glamorous Gilda for elegant lady'
Breitling Announces Partnership With Etihad Airways
Opening of PACE British School, a premium British curriculum education initiativ...
Union Coop Signs a contract with AL Aber contracting to construct Umm Al Quwain ...
UAE Team Emirates' Pogacar Inches Closer to a Second Place Finish at La Vuelta
Titan Watches unveils new ‘Create Your Moment' campaign
Tag Heuer Launches Limited Edition Green Aquaracer in the Kingdom of Saudi Arabi...
Ministry of Health and Prevention Launches the 11th Edition of “Lose to Win” Program
Chloé introduces the new vintage-inspired “Ayla” style
DKNY Kids continues to lead the way in athleisure dressing
City Centre Me'aisem is here to captivate and educate this back-to-school season
Michael Kors Releases First Mini-documentary
Midi Moment
Advanced technology and treatment approach at the forefront of epilepsy treatmen...
Diego Ulissi to Lead UAE Team Emirates as They Take on a Double Bill of Racing i...
Colourful Onam Festivities to Kick-start at Arabian Center
Proofpoint's Annual Human Factor Report Details Top Cybercriminal Trends: More t...
Tumi Middle East Highlights Fall Collection With Dr. Hassan Ghoneim
Crossbody Season with GUESS
'Al Wahda Mall to welcome THE DEAL'
31 innovative global start-ups to participate in the third edition of DIFC FinTe...
General Civil Aviation Authority launches 2nd edition of Global Investment in Av...