GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
• TAG Heuer presented the second of five limited-edition Monaco timepieces that mark the icon's 50th anniversary. 
• The birthday celebration took place in Le Mans, France – the setting for the 1971 film Le Mans, in which the Monaco was worn by Steve McQueen.
• Guests included Steve McQueen's son, Chad McQueen; five-time winner of Le Mans and driver in the movie Le Mans, Derek Bell; actor, race car driver and brand ambassador Patrick Dempsey; and race car driver, Formula E Champion 2017–18 and brand ambassador Jean-Éric Vergne.
 
Dubai, UAE – 16 June 2019:  Engines revved this weekend in Le Mans, France, where watch aficionados set their sights on the latest Monaco anniversary edition. The setting for the exclusive big reveal couldn't have been more fitting – in the 1971 film Le Mans, actor and “King of Cool” Steve McQueen sported the iconic timepiece, securing its place in horological history. As a tribute to the Monaco's cinematic debut, guests – including Steve McQueen's son, Chad McQueen – enjoyed a special screening of the famous film in the place where it all began. 
 
Every aspect of the Monaco timepieces design was radical, and went where no other watch had ever gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement. 
In honour of the Monaco's 50th anniversary, five limited editions will be successively revealed throughout the year.
 
These new models are inspired by the different decades from 1969 to 2019 and pay tribute to a style icon now more contemporary than ever. The special collector's editions unveiled in 2019 pay tribute to the Monaco's timeless design and TAG Heuer's never-ending innovation.
 
After the unveiling of the first model at the Monaco Grand Prix in May, TAG Heuer was proud to reveal the next limited-edition model celebrating the period from 1979 to 1989 in Le Mans, France. The first model took inspiration from the years 1969 to 1979 – the first decade of the Monaco's history.
 
Red-hot racing through the 1980s
 
Hot on the heels of the first of the five timepieces, the second model reveals a fiery design with a bold red dial synonymous with cutting-edge design and racing victory. Presented on a black calfskin strap punctured with holes lined in red, this special edition captures the speed and style of the Monaco's second decade. The stainless-steel model, with its iconic square case, features a red sunray dial and two rhodium-plated subdials with curved edges. Black and white accents on the dial perfectly complement the black-tipped hour and minute hands.
 
The hands and indexes are coated with Super-LumiNova® for improved legibility. 
 
As with the original, the pushers are on the right of the case while the crown is on the left – an unconventional feature that has distinguished the Monaco over the past 50 years. 
 
The caseback of this 1980s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “1979-1989 Special Edition” and “One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback has vertical and circular brushed patterns. The case houses the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. This watch has been produced in an edition limited to 169 pieces.
 
Looking back on 50 years of the TAG Heuer Monaco and Calibre 11
 
When the Heuer Monaco (TAG was not part of the company name at the time) was introduced at simultaneous press conferences in New York and Geneva on 3 March 1969, journalists and watch aficionados around the world were amazed. With its never-before-seen water-resistant square case, the Monaco's daring and iconic design made it instantly recognisable.
 
The watch's design was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the Calibre 11 was the world's first automatic-winding chronograph movement.
CEO at the time Jack Heuer believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.
In 1971, the Monaco was worn by Steve McQueen, the “King of Cool”, in the movie Le Mans.
 
TAG Heuer and Le Mans
 
Was it luck or was it destiny? Jack Heuer once explained that the world's first self-winding chronograph, called the Chronomatic in 1969, was not about luck but rather filling a clear need on the market for chronographs. “But if the Monaco is a first in design, its success is owed almost entirely to luck,” he has said. As the story goes, Jack Heuer sent stopwatches and chronographs to the set for the filming of the movie Le Mans, and he was also able to send six identical Monaco watches (a move made possible by the watch's poor post-launch sales). It was this watch that was 
 
chosen for Steve McQueen to wear. The watch might not have been successful in 1970, but today it is a TAG Heuer icon. Jack Heuer himself has said that he could never have imagined the watch would be as successful and coveted as it is today. He went to the set of Le Mans after the watches had been delivered, but McQueen was not there that day. They never even met!
 
The paradoxical superstar
 
Over the past two decades, the Monaco has been closely linked to haute horlogerie with other versions that feature new complications, designs and materials. As it evolves, the Monaco still has the revolutionary spirit that made it both infamous and famous. The complete story behind this icon is told in the new book Paradoxical Superstar, which includes archive excerpts and sketches of the designs and movements. British journalist Nicholas Foulkes, watch expert Gisbert Brunner and American writer Michael Clerizo all contributed chapters that capture the heritage and innovation that defines the Monaco. Underscoring the timepiece's bond with its namesake city, H. S. H. Prince Albert II of Monaco wrote the book's foreword.
 
MONACO 1979–1989 LIMITED EDITION
Reference CAW211W.FC6467
 
FACTS AND FIGURES
 
MOVEMENT
TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
 
FUNCTIONS
Chronograph with seconds and minutes; date, hours, minutes and small seconds at 3 o'clock 
 
CASE
Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished steel crown at 9 o'clock and push buttons at 2 and 4 o'clock, water-resistant to 100 metres (10 bar), steel caseback with “1979-1989 Special Edition” and “One of 169” engravings
 
DIAL
Red dial with sunray finishing, fine brushed rhodium-plated counters, polished, facetted indexes, black and white touches on hands and indexes
 
STRAP
Black calfskin leather strap, polished folding clasp in stainless steel 
 
Limited to 169 watches
 
SPECIAL PACKAGING
Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colours that match the watch and the decade it represents. The 1980s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal chequer-pattern stripe. The watch is placed on a grey cushion and surrounded by a red interior – the same colour found on the dial.
 



Posted by : GoDubai Editorial Team
Viewed 39229 times
Posted on : Sunday, June 16, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : La Grande Vie by Corum
Next Story : Restoration by Parmigiani Fleurier
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening...
6 Trends That Will Dominate Beauty in 2020 According to Foreo
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range
Sephora: Are You Ready to Join the #SephoraSquad?
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of ...
How to Beat Pigmentation with DERMAdoctor
Introducing Zeitun Premium Face Care Collection
Spoil her this Mother's Day with gifts from Marks & Spencer
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary
Cerruti 1881 - Special Product Launch for Mother's Day
Achieve Gorgeous and Radiant Skin in Only 90 Seconds
Enjoy a Selection of Anti-Aging Products from Beauty Solutions
Laloge X Ivanka Trump
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition
Marks & Spencer, Britain's Best Loved Denim
Ferragamo Sapphire Collection
Tag Heuer Opens Boutique at Mall of the Emirates
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre
Dubai Chamber Honours Top-performing Trading Companies
TBO Holidays Hotel XML API Integrated with TassPro and Itinerary HomePR & Events...
The Award-winning #burjumanfoodart Festival is Back by Popular Demand!
HH Sheikh Mansour bin Mohammed Visits Dubai Sports Council
Marks & Spencer Unveils its All New Menswear
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan
Mall of Oman Onboards a Host of Global Lifestyle, Fashion, and F&B Brands Ahead ...
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020
Statement Stilettoes from Steve Madden
Get Great Hair Naturally With HASK's Latest Haircare Collections This Spring!
This Unbeatable Bundle Offer makes it the Best Time to Buy the King of 5G Smartp...
A Game Changing, GCC First Initiative is Unveiled at Gulfood 2020: Oasis Water N...
GEMS Global Innovation Showcase 2020 Sees 1,500 Student Innovators and Entrepren...
Dubai Cares Donates 2,000 Books to Wanna Read? Initiative to Instill the Habit o...
Al Wahda Mall Announces UAE Pro League Mobile Roadshow Activations
His Highness Sheikh Hamdan Bin Rashid Al Maktoum Opens Gulfood 2020
Airlines and Posts Cooperate Globally for a Sustainable and Reliable Cross-borde...
Bottled Water Industry Leaders Come Together to Form Gulf Bottled Water Associat...
Stars Join OMEGA at the Olympia Bob Run in St. Moritz
Ericsson Received Awards at the Stc Partner Day for Saudization and Internationa...
Upfield Unveils New Plant-Based Products and Spreads Awareness of Nutritional Be...
Join the Dots With Max Mara
Registration is Now Open for Dubai Cares' Volunteer Globally in Malawi
Move Up in Life With Snowhite's Latest Fashion Destination in Abu Dhabi
Range Rover Evoque: Europe's Favourite Compact SUV
Step Up Your Fashion Game with the Sleek HONOR MagicWatch 2
Easa Saleh Al Gurg Group Celebrates 60 Years of Nation Building by Renewing Its ...
Chronoswiss Sirius Chronograph Moon Phase
Pioneered by an Emirati, UAE Brand, Dubai Energy Drink, Participates in Gulfood 2020
Sheikh Khaled Al Qasimi Honors Winners of Sharjah Excellence Award 2019
Corum AC-One 38 Automatic
UAE Team Emirates' Stars Surprise Abu Dhabi School Children Ahead of UAE Tour