GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share
Max Mara Resort 2020 Collection

08 June 2019:   In the 30th anniversary year of the fall of the Wall, Max Mara salutes the renaissance of a great city. Berlin is a beacon for art, architecture and design. Alongside restored masterworks by Schinkel, Gropius and van der Rohe, there are ones by the new masters -Foster, Piano, Gehry, Libeskind and Chipperfield.

Max Mara's approach has always been quasi-architectural, and the Neues Museum resonates with the brand's design philosophy; a respect for heritage, history and storytelling, coupled with a commitment to modernism. Max Mara is honoured to be the first brand to show in this monumental and evocative space.

The museum contains one of the world's most precious collections of prehistoric artifacts. There's a striking modernity and sophistication about some of those things that were beaten out by hand in a time before time was measured. The exquisite precious metal objects from the Bronze Age - including one of the museum's most dazzling exhibits, a gold leaf ceremonial helmet known as the Berlin Gold Hat- are the inspiration for a series of sculptural bracelets, necklaces and earrings designed in collaboration with jewelry designer Reema Pachachi. And the subtle gleam of ancient metal is also woven into handwoven looking fabrics that provide a foil to Max Mara's impeccable cashmeres and pristine wools - realized in a characteristically sandy palette.

Berlin's heroes and heroines are Max Mara's too; in particular Marlene Dietrich, natürlich, and David Bowie, who lived here in one of his most creative periods. Both left an indelible mark on the city. Though they never met, they were mutually fascinated and co-starred in David Hemings' 1978 Weimar period drama “Just a Gigolo”. Enigmatic, virtuosos of self-image, Bowie and Dietrich shared a penchant for sharp shouldered suits, wide legged trousers and tightly belted trench coats. All three classics appear in the collection -with neo-primitive raw-edged fringes that hark back to the museum's collection.

Max Mara's ‘Berlin coat' is an homage to the city. Immaculate white, strictly tailored, its shoulders emphasized by embroidered flowers - an homage to the exquisite porcelain of Meissen, the epitome of German craftsmanship. It draws together the threads of a collection that combines design, history and emotion.

Prof. Dr. Matthias Wemhoff, Director of the Museum of Prehistory and Early History (Neues Museum) in Berlin says: 'The Neues Museum is proud to be partnering with Max Mara on the occasion of its Resort 2020 Show, which is inspired by the city of Berlin and held in the momentous celebration of 30 Years Fall of the Berlin Wall. Also the fact that Max Mara itself is strongly dedicated to making art available to the public and demonstrating outstanding support for the arts and young artists internationally, honours us to stage Max Mara's Resort collection, which will mark another cultural highlight for this building. We are looking forward to have this iconic Italian fashion brand presenting its Resort collection for the first time in Germany in the Neues Museum.“
 

 

 

 

 




Posted by : GoDubai Editorial Team
Viewed 11895 times
Posted on : Saturday, June 8, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Jennifer Lopez in Ralph Lauren
Next Story : CH Carolina Presents the Eid Selection'
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition ...
Ferragramo Cuir
Heritage Corum Lab 01 Collection
3 Essential Styles You Can't Go Without This Summer'
SPORT TECH 40 MM'
'Rado Captain Cook Automatic Limited Edition with Travel Case'
Schneider Electric Improves Flexibility & Energy Savings with Extended Line of P...
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom
Restoration by Parmigiani Fleurier
Ralph Lauren Presented with an Honorary UK Knighthood
Hamilton present Ventura collection
DarkMatter Group Calls for Improved Vigilance as UAE's Cyber-threat Landscape Re...
Forcepoint X-Labs Reveals How Cognitive Bias Leads to Reasoning Errors in Cybers...
58 Days of Summer Fun Begin at Modhesh World on Friday
Extensive range of exclusive M Performance Parts further enhance the BMW M8 Coup...
Introducing the MK Beach Club Pieces
Absolute New York – Makeup for the Unique and Modern
Eberhard & Co. Alfa Romeo Limited Edition'
La Grande Vie by Corum
M Performance Parts for the all-new BMW X3 M and BMW X4 M
Add a touch of gold to your skincare regimen for glowing results
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-F...
Reduce Your Wrinkles Night After Night!
Innovation for a Better Planet
The Hottest Summer Beauty Picks of 2019
Tonda 1950 Skeleton''
Luminous Locks Product Round Up
Starbucks carves out giant sand sculpture at La Mer
Corum Golden Bridges
Crushing on cushion at PAN Emirates
Corum pushes creative boundaries once again with the AC-One 45 Openwork Automati...
Emirates Mars Mission Science Week to commence in July
Top 5 Technology Gift Ideas for Father's Day
The Sportswear Edit
An Environmentally Friendly Approach to Interior Design with Home and Soul Dubai
Sharjah Chamber Concludes its Participation in the World Chamber Congress in Brazil
Nissan shares vision for future mobility at CES Asia 2019
An Essential Part of the Iconic Uniform
The Ralph Lauren Purple Label Spring 2020 Collection
Bedroom Decoration and Mattress Myths Debunked by IKEA
Dubai Maritime Cluster Office and the Irish Maritime Development Office Boost Ma...
Marks & Spencer - Mellow Yellow
Dubai Festival City Mall Gears Up for a Fantastic Summer Full of Surprises
Tonal Accesories
National Geographic Announces 2019-20 Upfront Slate, Pushing Programming Boundar...
Minuetto
Empower renews commitment towards community members through blood donation initiative
2019 Limited Edition of Flying Grand Regulator Skeleton
Dabur launches two healthcare innovations rooted in Ayurveda
Protect Your Hair From the Negative Effects of Summer Heat