GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

April 11, 2019:  When Philippe Cassegrain created Le Pliage® by Longchamp back in 1993, he was inspired by the ancient Japanese art of origami. Now a new collaboration, initiated by the next generation of Longchamp's founding family, brings the iconic foldable bag full circle, as it is reinterpreted by the Tokyo-based design studio nendo.

Nendo, which was founded in 2002 by Oki Sato, aims to create designs that generate what it calls “!” moments in everyday life. Its philosophy is based on reshaping everyday objects to make us look at them afresh, thus enriching our daily lives and experience. This ethos is clearly demonstrated by its intriguing reinterpretations of Le Pliage®, which reveal this instantly recognizable object in an entirely new light.

While the classic Le Pliage® offers two distinct experiences – one when it is carried as a bag, the other when it is folded away – nendo's designs introduce a third experience, reimagining the bags as functional, aesthetically pleasing storage objects to be placed around the home.

There are three variations on the theme, all exquisitely simple in shape and sophisticated in execution. The first is a bag which – thanks to a removable, foldable stiffener – transforms not only into a cube that can be used for storage or transport, but also into a sturdy and spacious wide-bottomed holdall. The second is a cone- shaped bag with a single handle by which it can be either carried or hung from a hook or rail. Its leather top – referencing the signature flap of Le Pliage® – opens easily to allow objects to be put in or taken out. The third is a circular bag inspired by traditional furoshiki folding cloths, which were widely used in Japan to carry objects before the popularization of Western-style bags. Like the furoshiki, it adapts to whatever it carries, resulting in total flexibility of function.

“What I appreciated about nendo was their absolute respect for the codes of Le Pliage®,” enthuses Longchamp Creative Director Sophie Delafontaine. “They wanted to retain the DNA of the original product – the nylon, the Russian leather, the flap and the foldability, but with an entirely new twist.”
 
The cone and circle bags come in two sizes, and the cube bag in three, in a palette of six shades which Sophie Delafontaine describes as “coloured neutrals”. Options including pale grey, dark blue, mustard and burgundy, with white or black trim, strike an elegant balance between nendo's predominantly monochrome aesthetic and the paint-box brights of Le Pliage®. The cone bag is also available as a limited edition in supple black lambskin, which nods to the classic Le Pliage® Cuir.

For Longchamp CEO Jean Cassegrain, the collaboration between nendo and Longchamp was a natural one. “Oki Sato and his team create “!” moments by focusing on the essential and eschewing artifice,” he says. “Similarly, Le Pliage® is an iconic product with great simplicity of form. We therefore thought it would be very stimulating to ask nendo to envision a new interpretation. The result is perfectly precise, and this collaboration will stand as a landmark for the House.”



Posted by : GoDubai Editorial Team
Viewed 22100 times
Posted on : Thursday, April 11, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Three designer brands to launch exclusively at DIVAlicious 2019!
Next Story : CLAUDE MONET Limited Edition Collection Impression soleil levant
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Tonda 1950 Stone-set range'
Ermanno Scervino, The Perfume
Transform Your Bedroom and Sleep Like a King With Robinsons' Latest Bedlinen Col...
Colourful Anniversary Limited anniversary edition now available in new colors
Siemens to supply power equipment and services for 840 MW power plant in Iraq
Parmigiani Fleurier Kalpagraphe Chronometre Titanium
The Network Gets Smarter, Simpler and More Secure with Artificial Intelligence a...
Salvatore Ferragamo Presents Minuetto
Happy Eid with Corum Golden Bridge Round 39
DP Haute Joaillerie thématique 2019 – Les Ciels de Chaumet
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone
Back to School with Marks & Spencer
Statement Handbags from GUESS
Toric Hémisphères Rétrograde Slate The traveller's watch featuring a new guilloc...
Mouawad unveils the Mouawad Dragon Yellow and White Diamond Suite, featuring the...
Dubai-based Blue Ocean Group expands into UK distribution market ahead of Brexit
Special edition 2019 Ford Expedition ‘Turath' arrives in Al Tayer Motors and Pre...
The inauguration of codeshare flights between Kuwait and Istanbul-Sabiha Gö...
Schneider Electric's Biggest Engineer-to-Order Factory in Asia Utilizes IIoT Tec...
Tissot Heritage 1973 The racing legacy
Ralph Lauren at The Championships, Wimbledon – Wednesday 10th July
Sports Collection - Autumn Winter 2019
Samsung QLED 8K: How AI Upscaling Enables Truly Immersive Picture & Sound
The Perfect Shave Kit for your Summer Travels
Spring Summer 2020 Collection
Salvatore Ferragamo Timepieces – Summer 2019 Collection
Celebrated singer and composer Quratulain Balouch set to perform at Rajmahal The...
‘Legislative Needs Forum' discusses key elements of ‘Legislative Plan 2020' in l...
A Sensational Summer for Shoppers: Win a Water's Edge Apartment Worth Aed 1 Mill...
Ahmad Daham becomes first Arab drifter to participate in Drift Masters European ...
If the Shoe Fits
Dubai Customs explores more mutual trade with KSA
Union Coop Reports 20% Growth in Net Profit for the First half of 2019
Ride Into the New School Year with the Coolest Gear
Dubai's leading school operator to launch Affordable IB School in Dubai- Ambassa...
IHG signs world's largest voco with Maad International in Saudi Arabia
GUESS - Floral Print
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July
MoHAP Youth Council Interviews Zainab Al Bloushi “Winner of Happiness and Positi...
Picnic Indoors This Summer with Marks & Spencer
Lincoln Nautilus: Luxury Redefined Inside and Out
Corporations' long-term success hinges on their business model supporting humani...
Kitchen Hacks: 8 Clever Ways to Smart Storing
The 5G era begins: Huawei launches the King of 5G smartphones HUAWEI Mate 20 X (5G)
Celebrities in Ralph Lauren at the 2019 Vogue Paris Foundation Gala
Robotics and Automation to the Fore at Materials Handling Middle East
Ajman Bank Launches New Branch in Dalma Mall and with it Introduces Another Digi...
Peugeot announces sizzling summer offers
Ministry of Health & Prevention Provides Outstanding Medical Services for the Tr...
Zulekha Hospital Experts Safely Remove a 3.5 kg Fibroid Uterus Laparoscopically