GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Gaming now makes up 26 percent of all media consumption hours
  • 43% survey respondents are very interested in multiplayer AR sports
  • 1 in 4 consumers say they will use AR when exercising in the next 5 years
 
March 20, 2019 - Dubai, UAE:
 
In the new Ericsson (NASDAQ: ERIC) ConsumerLab report, Ready, steady, game! , 67 percent of gamers say they will increase their Augmented Reality (AR) usage in the next five years. The increasing popularity of video games is driven by the growth of mobile gaming, and now makes up 26 percent of all media consumption hours.
 
The report captures the opinions of 7,000 gamers aged 15–69 in Brazil, China, France, Japan, South Korea, the UK and the US, resulting in a study representative of 676 million people globally. In addition to highlighting video gaming and how augmented reality (AR) could enable the next level of immersive gaming, it explores what implications will an increased AR usage lead to in gaming, and how it would impact everyday life:
 
From the margins to mainstream
Overall, video gaming is becoming more and more mainstream. What was once thought to be the sole province of teenage boys has today become a hobby shared across age groups and genders. While the highest penetration of gaming can still be found among 16 to 24 year old boys, with 90 percent playing video games at least weekly, 45–59-year-old women also make up a significant player base, with half of them playing video games at least once a week.
 
Anders Erlandsson, Master researcher at Ericsson Consumer & IndustryLab, and main author of the report, says: “While gaming is already now a mainstream activity, with no less than 77 percent of the studied population being active gamers, augmented reality stand to grow the gamer community even further. More than 1 in 3 non gamers are interested in AR gaming.”
 
10% of consumers log half of all gaming hours
The most invested video gamers can be found in the Extreme Multi-gamer segment. They play video games across all platforms and, while they make up only 10 percent of the population, still account for almost half of all the time spent on video gaming. With the advent of AR, this could change, since 36 percent of non-gamers express interest in AR gaming. This is significant, given that no less than 23 percent are non-gamers. 
 
Erlandsson says: 'In our earlier gaming study, that was released in 2014, we concluded that gamers and non-gamers alike felt there was a stigma associated with identifying yourself as a gamer. Today that stigma is more or less non-existent – particularly amongst gamers.'
 
An immersive AR experience can make games matter
Currently, AR gamers are both intrigued by the promises of AR and disappointed by the delivery. Almost 4 out of 10 AR gamers agree that AR gaming will be more interesting with better and more immersive games, access to lower-cost AR glasses and better batteries. Almost six out of ten AR gamers list immersive experience as a key driver for playing AR gamers. 
 
AR looks set to become a key component of mainstream entertainment, with 48 percent of all consumers saying they will use AR across different media types, including gaming, in the next 5 years. Interestingly, 7 out of 10 AR gamers think that AR opens up a totally new video gaming experience, and almost as many agree that it will change how video games are played in the future.
 
AR gaming makes AR part of everyday life
When gamers start accepting digital objects in the real world, these habits will lead to an acceptance in other areas too. 
For example, 45 percent of gamers are interested in using AR glasses to watch TV and video, and almost as many say they would use AR to plan their homes. Looking forward, as many as 67 percent of gamers say they will increase their AR usage in the next 5 years. It's clear AR is poised to make its mark on society and media consumption is going to be a key component on the augmented road ahead.



Posted by : GoDubai Editorial Team
Viewed 4494 times
Posted on : Wednesday, March 20, 2019  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : HP Unveils Cutting-Edge Virtual Reality Headset at Global Partner Conference
Next Story : LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Make Up for Ever Introduces for the First Time Its New Active Care-in-foundation...
Olay Eyes Hydra Gel
Maillon De Cartier Watch
LG Prioritizes Home Comfort With Latest Air Conditioners for GCC Market
6 Steps X 6 Products from Essence: The Shortcut that Perfects Skin - Now more th...
Kristina Fidelskaya A/W 2020 Collection “Dream”
Eid Gifts From The Body Shop
Ralph Lauren Expands Its Earth Polo Offering, Reinforces Commitment to Protectin...
Happy Eid with Parmigiani Fleurier Toric Fleur
Vatika Focuses on Making Quarantine a Quality Time With New Viral Campaign
Your at-Home Spa Guide With Skin Republic
Sony Middle East & Africa Launches New Compact 4K Handycam® Camcorder with Advan...
Dubai Sports Council Thanks Wise Leadership for Its Protection and Care of the C...
UAE Banks Among Top Performing in GCC, KPMG Report Finds
Dubai Customs: Strategic Plan to Curb Corona
Etihad Guest Rewards Members While Staying Home
Denim Culture
Etihad Holidays to Be Operated by Dnata Travel Group In the UK
Mohap Hails Family Doctors' Efforts in Countering Covid-19 Crisis
Pure Health Launches Covid-19 Field Laboratory at Sharjah Expo Centre
Celebrate Father's Day With Parmigiani Fleurier Tondagraph Slate
Lenovo's Tech Gift Guide
First Range Rover Made Under Social Distancing Measures Comes Off Jaguar Land R...
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the ...
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfe...
Emirates Post Launches ‘Epostcard' to Connect Friends and Families
Instagram Partners with TBWA Raad and Egyptian Food Bank to #Stopfoodwaste
Covid-19 Disruption Will Lead to 28 Million Surgeries Cancelled Worldwide
Etihad Airways Increases Number and Frequency of Special Flights Worldwide
IATA Outlines Layered Approach for Industry Re-Start
Union Coop Launched ‘Drive Thru' Shopping Service
Ralph Lauren: How to master the art of tie-dye. #RLatHome
Abu Dhabi University Creates Face Shield Prototype to Support the Local Healthca...
MHPS Captures Global Gas Turbine Market Share Leadership Again
Dubai Chamber and Al Tamimi & Co discuss Covid-19 and Force Majeure in the UAE
Emirates Sets Industry-leading Safety Standard for Customers Travelling as It Re...
Keeping Mobile Networks Running Top Priority During COVID-19 Pandemic
Commodity Weekly: Gold and Silver Pop as Economic Clouds Darken
Jaguar Land Rover Special Vehicle Operations Reports Fiscal 2019/20 Retail Sale...
OMEGA Adds Full Gold Models to The Speedmaster 38 mm Collection
ENEC Completes Significant Test for Unit 4 at Barakah
SRTI Park Discusses Reality, Future of Research and Development in Arab Region
Introducing the Marks & Spencer Summer Edit
Jameel Institute at Imperial College London Launches New Tool to Help Hospitals ...
Arabian Automobiles Welcomes the All-New 2020 Nissan Sunny
Give the Gift of Time and Convenience This Eid With Lg Electronics
Abu Dhabi Early Childhood Authority: How to Help Your Children Thrive With Remot...
What Narcolepsy Is and How to Cope With It
UAE Develops a Rapid Coronavirus Laser Testing Technology
Twitter Launches ‘Heroes of Good' Campaign to Celebrate the Spirit of Ramadan