Dubai, UAE, January 24, 2019: Splash today showcased its new limited edition “Love the Planet” collection, which is built on the pillar of Sustainability, a promise the brand has been living since 2016. A women only high-fashion line, the collection includes dresses, skirts, coordinate sets and more. This collection is the brand's promise to always deliver fashion with sustainability at its core with close to 5 million pieces being launched in the business year on year.
The collection is made with unique fabrics such as Polar White & Cold Black Denim with the focus on “eco” and “innovation. Polar White fabric is the Best Whiteness label possible and retains whiteness for up to 20 washes. Cold Black Denim using the cold black technology ensures the color lasts through numerous washes.
Building on the ideology of Reuse- Conserve – Recycle, the brand has also launched an initiative in line with the sustainable practices. “Life after Fashion”. Through this campaign Splash was able to give new life to old garments by collecting over 8 tons of used clothing for recycling and donations to assist the less fortunate in African countries. Customers can visit any of the Splash stores across the UAE drop of their old clothes and get 10% off on the next purchase.
Love the Planet is available across GCC and Life after Fashion is available in Splash stores in the UAE.