GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion

 
  Share

Celebrating 20 Years of Visible Running Tech From the 90s 

December 30, 2018:  Following PUMA's relaunch of the CELL from the 90's Running archive that saw the CELL Endura back in its OG glory, the global sports brand follows it up with the CELL Venom. One of PUMA's pinnacle models, this iteration is a new innovative take on the archive runner.

When PUMA CELL technology first launched in 1998, it was revolutionary.  Hexagonal cells in the midsole provided the optimal shape for stable and maximum cushioning that allowed runners to move faster and stronger with a more confident stride that aided their performance. 

Originally a training shoe made for high mileage runs, the CELL Venom arrives in a new context to celebrate 20 years of its history and heritage. Updated purely with new materials and production techniques, the sneakers feature a breathable mesh upper with suede and leather overlays which sits atop an EVA midsole and rubber outsole. With CELL cushioning technology at the heel, and a chunky, disruptive design, this OG-reissue is made for the street. Available in a striking White-Surf the Web and White – Fuchsia Purple colorway, expect to see more color assortments in the next few months as well as exciting collaborations with BAIT, Overkill and Ferrari. 

The CELL Venom has been globally released this December in leading sneaker stores, PUMA.com and PUMA stores worldwide. 



Posted by : GoDubai Editorial Team
Viewed 34154 times
Posted on : Sunday, December 30, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Max Fashion Steps Up Its Style Game with the Launch of New Apparel Collection
Next Story : Amanda Navai Reinvents the Classic Rosemin Bag for 2019
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
From the Big Screen to Real Life: Tag Heuer Unveils New Monaco Limited Edition ...
Ferragramo Cuir
Heritage Corum Lab 01 Collection
3 Essential Styles You Can't Go Without This Summer'
SPORT TECH 40 MM'
'Rado Captain Cook Automatic Limited Edition with Travel Case'
Schneider Electric Improves Flexibility & Energy Savings with Extended Line of P...
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom
Restoration by Parmigiani Fleurier
Ralph Lauren Presented with an Honorary UK Knighthood
Hamilton present Ventura collection
DarkMatter Group Calls for Improved Vigilance as UAE's Cyber-threat Landscape Re...
Forcepoint X-Labs Reveals How Cognitive Bias Leads to Reasoning Errors in Cybers...
58 Days of Summer Fun Begin at Modhesh World on Friday
Extensive range of exclusive M Performance Parts further enhance the BMW M8 Coup...
Introducing the MK Beach Club Pieces
Absolute New York – Makeup for the Unique and Modern
Eberhard & Co. Alfa Romeo Limited Edition'
La Grande Vie by Corum
M Performance Parts for the all-new BMW X3 M and BMW X4 M
Add a touch of gold to your skincare regimen for glowing results
Ford Edge Rolls into UAE Showrooms with ST Performance Credentials and Segment-F...
Reduce Your Wrinkles Night After Night!
Innovation for a Better Planet
The Hottest Summer Beauty Picks of 2019
Tonda 1950 Skeleton''
Luminous Locks Product Round Up
Starbucks carves out giant sand sculpture at La Mer
Corum Golden Bridges
Crushing on cushion at PAN Emirates
Corum pushes creative boundaries once again with the AC-One 45 Openwork Automati...
Emirates Mars Mission Science Week to commence in July
Top 5 Technology Gift Ideas for Father's Day
The Sportswear Edit
An Environmentally Friendly Approach to Interior Design with Home and Soul Dubai
Sharjah Chamber Concludes its Participation in the World Chamber Congress in Brazil
Nissan shares vision for future mobility at CES Asia 2019
An Essential Part of the Iconic Uniform
The Ralph Lauren Purple Label Spring 2020 Collection
Bedroom Decoration and Mattress Myths Debunked by IKEA
Dubai Maritime Cluster Office and the Irish Maritime Development Office Boost Ma...
Marks & Spencer - Mellow Yellow
Dubai Festival City Mall Gears Up for a Fantastic Summer Full of Surprises
Tonal Accesories
National Geographic Announces 2019-20 Upfront Slate, Pushing Programming Boundar...
Minuetto
Empower renews commitment towards community members through blood donation initiative
2019 Limited Edition of Flying Grand Regulator Skeleton
Dabur launches two healthcare innovations rooted in Ayurveda
Protect Your Hair From the Negative Effects of Summer Heat