Dubai; 19 December 2018: As part of the biggest shopping festival on the retail calendar, Dubai Gold and Jewellery Group (DGJG), the largest trade body for Dubai's jewellery industry in association with Dubai Festivals & Retail Establishment (DFRE) has announced their novel campaign for the 24th edition of Dubai Shopping Festival (DSF). For the first time since its inception in 1996, the group has designed two separate promotion model for the gold and diamond jewellery buyers this year. The golden retail moment will kick off on December 26, and will run until 2nd February 2019, marking it as the longest run campaign for the group.
With over 300 participating outlets, jewellery shoppers can make the most with two big promotions that will ensure a grand winning opportunity for all. As an initiative to offer something new and unique, the new introduced promotions as per the jewellery category will boost the interest and sales this year.
GOLD JEWELLERY RAFFLE PROMOTION
Upon the purchase of AED 500, customers will be entitled to one raffle coupon that can win them;
- In total 32 Kilos of Gold, with 4 daily winners (250 gm gold each) from 27th December 2018 to 26th January 2019 and one lucky winner on 2nd February who will take home 1 kilo of gold
- 6 winners will stand the chance to win 100-gram gold bars from 27th January to February 1st
- 6 Samsung 65” inch 4K UHD Smart Curved TVs will be given away from 27th January to February 1st
DIAMOND JEWELLERY RAFFLE PROMOTION
Shoppers can win 5 BMW cars every week on a minimum spend of AED 500 on all Diamond jewellery from any of the participating jewellery outlet on 5th, 12th, 19th, 26th January & 2nd February 2019
Speaking on the occasion, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said “This is for the first time that we introduced separate gold and diamond campaigns and believe this will increase the footfall significantly this shopping festival. Every year the aim is to offer something unique and new to the buyers and hence our new campaigns focuses on enhancing the shopping experience for the local as well as the international customers.”
He further added “Dubai Gold & Jewellery Group's strategic association with the festival has been growing from strength to strength and our jewellery promotion campaigns has perfectly complemented the initiatives of DSF over the years.”
The exhilarating promotions was announced at a press conference held at Conrad Dubai, Sheikh Zayed Road, in the presence of Ahmad Al Khaja, CEO, Dubai Festivals and Retail Establishment, H.E Laila Suhail, Board Member & Chairperson – Marketing - Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, Abdalla Hassan Al Ameeri, Director, Raffles & Promotions, Dubai Festivals and Retail Establishment (DFRE), Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG), and the organizers of Dubai Shopping Festival.
H.E Laila Suhail, Board Member & Chairperson – Marketing - Dubai Gold & Jewellery Group and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, commented: “Every year the expectations from DSF is very high and the whole world looks forward to it. And like every year, DGJG will provide the right momentum for the festival. They have been one of our key partners and one of the most important players to make DSF a success since the very beginning. We are also confident that the gold raffle and the weekly diamond raffle will give a timely boost to the retail sector, one of the pillars of Dubai's economy. Both gold and diamond are important from consumer demand perspective and the campaign focuses highly on them during key shopping season.”