GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

How does a comedy improv show become the juggernaut of creative marketing in the region?

November 20, 2018:  The answer to that is a recent show featuring the region's top standup comedians including Bader Saleh from Saudi Arabia, Khaled Mansour from Egypt, Nemr Abou Nassar from Lebanon, Ahmad Al Shammari from Kuwait and Ali Al Sayed from the UAE – and they talked about, well you guessed it, dandruff.

“I wish you were the dandruff in my head, so I could carry you on my shoulders wherever I go,” quipped comedian Nemr Abou Nassar to an audience reeling with laughter. 

The improv show tapped into two elements that are loved almost universally: comedy and relatability.  The videos from the show went viral and became a part of conversations throughout MENA – garnering more than five million views on You Tube so far. 

The show started a conversation about a topic that is seldom discussed - yet 90% of population have, in fact, experienced dandruff at some point in our lives. 
In today's fast-paced society, grooming can take a backseat with so much to do and so little time to make it all happen. So, Head & Shoulders has taken it upon itself to motivate people to focus on themselves and not let pesky problems like dandruff get in the way of looking fabulous.

Don't Let Dandruff Have The Last Word is a classic example of good content speaking for itself. When the comedians made jokes about dandruff, members of audience could relate to the struggles of maintaining a healthy scalp. 

With the influx of videos on social media each day, digital marketing is at a risk of becoming futile and redundant. However, standup comedy gave Head & Shoulders a content edge. 

From standup comedians to audience members, Head & Shoulders managed to capture a space in our minds – a simple solution to our hair woes. It began with an unbeatable idea, a long-lasting product and not letting dandruff have the last word.



Posted by : GoDubai Editorial Team
Viewed 86730 times
Posted on : Tuesday, November 20, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Huda Beauty Offers Their Biggest Black Friday Deals Yet!
Next Story : Rodial Festive Gift Sets 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Put your best skin forward for Spring/Summer 19' with Kocostar's Camouflage range
The Amphis Ritual
Celebrate Mother's Day with the perfect gift from Sawalef Perfumes
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019
The Perfect Gift for Mother's Day
Pomsies launch six new Fabulous Friends!
The essence Guide to a Mother's Day done right!
Now United to Perform at World Games' Opening Ceremony Pre-Show
Time to Honour Our Moms with the Best from HONOR: Mother's Day Gift Guide
Salvatore Ferragamo Timepieces - Spring/Summer 2019 Collection
Tonda 1950 Stone-set range
Get Kylie Minogue's Youthful Complexation with The Organic Pharmacy's Rose Diamo...
Trade-in Your Old Device for a brand new Galaxy S10
Visa partners with Starbucks & Hardee's to help promote the use of Apple Pay in ...
Dubai Festival City Mall picks the perfect gifts to say thank you to all mums th...
Splash launches Regional Designer Collaborations
Desigual ‘Not the Same' Since 1984
World's most expensive perfume ‘SHUMUKH' launched at The Dubai Mall as an exquis...
Go on, catch the summer moments
Zoho sees over 100% market growth in the UAE, announces initiatives for the region
V-URBAN Versace – Spring/Summer 2019 Collection
Giti Tire Celebrates New Beginnings with Opening of First Middle East Flagship S...
Dubai Modest Fashion Week Celebrates a Successful Return for 2019
TREND ALERT: Denim | Marks & Spencer
A major presence of the French cosmetics industry at Beauty World Middle East in...
Ericsson and UNESCO launch new global AI skill development initiative for youth
LG's Smart Kitchen Appliances Help Families Eat Healthy, Stay Fit and Waste Less
It just keeps getting better: Nokia 3.1 gets a fresh slice of Android 9 Pie
Lulu Promotes Food Is Great Britain: A British Food Festival
Tukish Airlines is moving to its new home, “The Great Move” begins
Fit and Fabulous – now a possibility with HONOR technology
Kronometry 1999-Corum boutique in Paris
Epson's latest A4 business inkjets help businesses print more for less
Smiles, and Medals, All Round After Double Success for Team GB Siblings at World...
Hucklebones create charming pieces for girls filled with easy-going elegance for...
Coach presents Park Collection
Dubai Customs celebrates the Emirati Children's Day
Speech by HE Abdulrahman bin Mohamed Al Owais, Minister of Health and Prevention...
HP Raises the Bar for Exciting and Secure Devices with Cutting Edge PC Innovations
Sahara Centre Welcomes Customers with the ‘Win Wheels with Meals' Campaign
Etihad Airways Welcomes Ireland's Minister for Transport, Tourism and Sport to I...
More than 3000 people visit Emirates A380 at first Saudi International Airshow
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgr...
MOTIONGATE™ Dubai launches special treat for moms to celebrate Mother's Day on ...
First in Asia, Aster CMI Doctors rescue teen suffering from rarest of the rare g...
Fintech will radically improve financial health of people in the Gulf, say experts
Italian Design Day returns to Dubai with the theme Internet of Things
Olivia Burton presents Sunlight Florals/Mothers and daughters collection
Emirates Foundation's Think Science Fair kicks off in Fujairah
HUGO BOSS Watches INTENSITY Collection