GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share
  • Land Rover works with the Red Cross to help people in remote areas susceptible to disaster
  • World Disaster Report states 134 million people will need humanitarian assistance in 2018
  • Mexican Red Cross project alone aims to support 55,000 people in vulnerable communities 
  • Together Land Rover and the Red Cross have helped over one million people globally since 2013
Dubai, United Arab Emirates, 6 November 2018 –   Natural disasters can strike at any time, so Land Rover and the Red Cross are helping people in remote areas to prepare for the worst.  
 
Such support has never been more important: the World Disaster Report 2018 estimates 134 million people will need humanitarian assistance this year. The report, by the International Federation of Red Cross and Red Crescent Societies (IFRC), says challenging terrain, limited infrastructure, conflicts and natural hazards can all make it hard to get help to where it's needed. 
 
To mark the release of the report, Land Rover and the Red Cross have released a film about the life-changing threats of natural hazards and the humanitarian work to help vulnerable people in isolated communities.
 
Land Rover funds a community preparedness project in the state of Chiapas, Mexico, which aims to support 55,000 people in vulnerable communities. In the last two years, the Mexican Red Cross has travelled over 23,000 miles in order to reach these isolated communities. 
 
Following the 2017 earthquake, the Mexican Red Cross were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts to deliver earthquake relief and response to more than a million people. 
 
Chris Thorp, Responsible Business Director, Jaguar Land Rover said:
“Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico.
 
“The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world's most challenging terrain.'
 
Alexander Matheou, Executive Director of International at the British Red Cross, said: “Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront.
 
“These events are truly devastating. Through our partnership with Land Rover we're able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We're committed to working together to continue helping communities prepare for and recover from disasters.”
 
Jessica Lara, Chiapas Programme Co-ordinator, said: “Working in such remote communities can be a challenge. We work with lots of people from different cultures and we have to earn their trust. The earthquake was one of the factors that have let us into these communities, who now understand they are exposed and that disasters can happen at any moment.”  
 
Land Rover has worked in partnership with the Red Cross for more than 60 years. Since 2013 the partnership has raised more than US $12.8m for people in need, funding 18 humanitarian projects in 25 countries. 



Posted by : GoDubai Editorial Team
Viewed 6454 times
Posted on : Tuesday, November 6, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : MG Motor unleashes the all-new MG6 in the Middle East
Next Story : Cadillac brings exclusive launch to Sole DXB 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Let It Glow
Filorga Launches FLASH-NUDE Collection
Let All Your Photos Be Merry & Bright
The Rado DiaMaster Petite Seconde Automatic COSC The Rado watch at the top of th...
HP ProBook x360 11 G3 and G4 Education Edition
Chrono 4 Grande Taille - an extra-special timepiece
30 Years of Ryder Cup Heroes Confirmed for the 30th Edition of the Omega Dubai ...
Maintain Healthy Skin Year Round
PopSockets launches a new collection with crystals from Swarovski, the must-have...
Free gold coins at Malabar Gold & Diamonds Festival
MIDO Baroncelli Lady Day & Night collection
American Eagle Is the Go-to Destination for Gifting This Holiday Season'
The Interiors Gift Guide with Home and Soul
Golden Mile Galleria's ‘A Cultural Flair' attracts hundreds of art lovers to Pal...
Newby Teas Launches Advent Calendar For Christmas 2018
GAZOO Racing Wins Australia Rally at FIA World Rally Championship
24 Karat Gold Elixir by Mehrunisa Launches in the UAE Beauty Market
Tissot Chemin des Tourelles
Growth and inclusivity drive Avaya's channel strategy for 2019
Interview with Asil Attar, CEO of Al Yasra Fashion
Get Ready for Party Season with Lottie's new make-up hits
Festive Gift Sets from Bubble T
Time For Enchanting Moments
Holiday Handbags | GUESS
Holiday Gifting Made Easy with Wet n Wild Beauty Specials
BharatMatrimony launches office in Dubai targeting 2 Million Indians
Tissot PR100 Lady Sport – Chic Glamourous Festive Season
Winter wool Christmas must- haves
Michael Kors Collection Transeason 2019 Press Presentation
New 1948 Seamaster Watches Join the Ranks'
Samsung Galaxy A9 – Designed to capture the world in its fullest
Five-Star Euro NCAP for Jaguar's Electric I-PACE
Global Knowledge Index 2018 and The Future of Knowledge: A Foresight Report shin...
France Attractiveness Scoreboard 2018 Released
UOWD's quality management expert wins ASQ-UAE Quality Professionals Award
Dubai's Most Magical Festive Market Opens at Dubai Festival City Mall
Tissot PR100 Lady Sport – Chic Sporty yet Feminine
Ring in a dazzling festive season at Ibn Battuta Mall
Chinese Manufacturing Companies to Highlight Trade Opportunities in Middle East
Dubai Customs wins 3 awards from Ideas UK 2018
FBMA and 47 Emirati women celebrate UAE National Day
New ACH145 Mercedes-Benz Style Cabin Model Highlights First Presence at MEBAA fo...
Spinneys Dubai 92 Cycle Challenge | Road Closure Timings
Chic and Stylish Wraps with a 3 in 1 effortless concept
Jury Announced for Epson's First Ever Win-A-Robot Competition in Europe, The Mid...
Raja Al Gurg is one of Forbes Magazine's 100 most powerful women in the world
New Menu alert: Moombai & Co. launches exciting and delicious food items to its menu
Al Hosn Now Open to the Public
ICAEW recognises Middle East's best finance professionals
Nine winners honored by DQG for their innovative ideas at the 10th Global Contin...