GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Event and Exibitions

 
  Share

Dubai, UAE, July 10, 2018:  This year's 25th annual Tour of Slovenia was exceptional in every sense. Through Eurosport broadcast and social networks, we brought the I Feel Slovenia brand to the world and presented Slovenia as an amazing green country with friendly people and several landmarks worth seeing.

This year, the organisers of the Tour of Slovenia decided to present the award for the best host of this international event, as the atmosphere throughout all five stages added to the attractiveness of the race and the promotion of Slovenian tourism. 
Hearty cheering pays off

This year, the organisers of the Tour of Slovenia decided to present the award for the best host of this international event. The competition was open to all hosts of starts, flying starts and finishes, as well as the destinations which the race passed through. This included 28 municipalities. By doing this, the Slovenian Tourist Board (STB) aimed to increase the attractiveness of the race, particularly during its live broadcast on the Eurosport channels, as well as the country's recognisability as an excellent destination for sports events and active holidays. 
  
The Best Host of this year's Tour of Slovenia was Kamnik 

  
The competition was held for the first time and took place in two rounds. First, representatives of the media who were present at more than one location of the race cast their votes. Celje, Kamnik, Murska Sobota and Rogaška Slatina (listed in alphabetical order) received the highest number of votes. The finalists were then assessed by a special expert jury that selected Kamnik as the Best Host. The jury explained that the fans created an amazing atmosphere all the way from the descent from the Pavlič Pass and along the ascent and descent of the Volovljek Pass, where one of the largest groups of supporters was gathered. The winner of the Tour of Slovenia, Primož Roglič, was also impressed by the fans, saying that they gave him that extra boost across the finish line.
Laško feels Slovenia

Another award was presented to the destination that was the most innovative in using the opportunity to promote itself and the country to the domestic and foreign public. “At the STB, we have decided to present a special award to the destination that demonstrated innovation and passion to make sure that the world felt Slovenia.The award was given to Laško because of the I Feel Laško and I Feel Slovenia performances by 500 children, who impressed the global public,” said STB Director Maja Pak on presenting the award to the director of the sport, tourism, information and cultural centre of Laško Janja Urankar Berčon.  
  
The publication of both performances impressed the commentator of the live broadcast and also reverberated on social media. The STB shared the video with innovative promotion on the Feel Slovenia social networks. It generated more than 42,000 views and 800 likes and was shared by 250 people.
Posts with #ifeelsLOVEnia reach more than 18 million people

To ensure the efficient promotion of Slovenia as a perfect tourist destination for sports events and active holidays, the STB bought advertising space in Eurosport media in the amount of EUR 190,000 (excluding VAT). With the advertising campaign which took place from 26 April to 20 June and the live TV broadcast, the promotion reached millions of people. From 13 to 19 June, TV Eurosport 1 and 2 produced approximately 34 hours of broadcast, 7.5 hours of which included the live broadcast of the race with images of more than 50 Slovenian landmarks. These reached more than 9.3 million of viewers around the world, while the promotional videos of Slovenian tourism reached 10.6 million viewers. 

Posts on social media also achieved a wide range of audience. One post on Eurosport's Facebook page recorded more than 1.6 million followers in different languages, while the posts on the Feel Slovenia social networks (Facebook, Twitter and Instagram) related to the race were followed by 700,000 fans. Posts with the #ifeelsLOVEniahashtag exceeded 18 million in the last month, and posts from 19 May to 19 June with the #tourofslovenia hashtag reached additional 18 million people. 

Exceptional in every sense

“This year's 25th annual Tour of Slovenia was exceptional in every sense. Through Eurosport television network social networks, we brought the I Feel Slovenia brand to the world and presented Slovenia as an amazing green country with friendly people and several landmarks worth seeing. Project partners and destinations have worked hard, but it was worth it. The atmosphere throughout all five stages was great, several surprising performances added to the attractiveness of the race and the promotion of Slovenian tourism. I would like to thank the Adria Mobil cycling club, race partners and destinations for the effort and creativity they invested. Some of the biggest global cycling stars such as Rafał Majka, Marcel Kittel, Mark Cavendish, Rick Zabel and, of course, Primož Roglič, who is also the ambassador of the race and Slovenian tourism, shared their enthusiasm for our country on social networks.His triumph at this year's race was also the reason behind such an outstanding atmosphere,” said STB Director Maja Pak after presenting the awards in Novo Mesto.  

This year's race featured 22 teams

The cycling race took place from 13 to 17 June and included five stages: from Lendava to Murska Sobota, from Maribor to Rogaška Slatina, from Slovenske Konjice to Celje, from Ljubljana to Kamnik and from Trebnje to Novo Mesto. This year's competition was one of the strongest races of the UCI Europe Tour series as it included a total of 22 teams – 9 World Tour teams, 5 professional continental teams, 7 continental teams and the Slovenian national team. After the race, the Lotto NL Jumbo team with the great winner and ambassador of Slovenian tourism Primož Roglič stayed in Rogla in Slovenia to prepare for upcoming races.

The Cycling Ambassadors of Slovenia project reaches more than 2 million people

During the nearly week-long tour, between 22 and 27 May, the Cycling Ambassadors of Slovenia got to know different parts of the country and enticed their social media followers to both visit Slovenia and see the cycling race. Also this year, the project was launched to additionally promote Slovenian tourism and the Tour of Slovenia race. Among 400 who applied to participate in this amazing journey through Slovenia, five influencers have been selected. During their stay in Slovenia, 30 videos in different languages were filmed, showcasing endless opportunities of active holidays in Slovenia. 700,000 people were reached on social media channels and videos got 25,000 shares. The total reach of all videos and other posts by the Cycling Ambassadors and the STB is estimated at more than 2 million people.

 



Posted by : GoDubai Editorial Team
Viewed 6417 times
Posted on : Tuesday, July 10, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Martin on a Mission as He Claims Sixth Spot for UAE Team Emirates in Stage Five of the Tour
Next Story : Kristoff Cashes in as European Champion Secures Another Top Five Finish
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Flaunt your gravity-defying hairstyles to become the face of our brand
Sony Unveils Newest Products and Introduces Latest Efforts from Entertainment B...
Hask's Winter Care for Your Hair
Celebrate Valentine's Day with GUESS
New Lamborghini Huracán EVO: elevation of technologies for amplified drivin...
Start the Year with some TLC and enjoy the fantastic offers at The SPA at Steige...
Rolls-Royce Motor Cars Achieves Historic Business Record
Trend Alert: Stay Timeless and Classy With a D1 Milano Timepiece
Tissot Chemin des Tourelles
Nokia 8 Sirocco blends premium craftsmanship and latest innovation with Android™...
Gharib Lands Al Shira'aa Double As One-Star Event Comes To A Close
LG Electronics' Promise of AI for an even Better Life Delivered at CES 2019 Keynote
Continental Commissions First Driverless Tyre Test Vehicle
19 reasons to fly with British Airways in 2019
Hankook 24 Hours of Dubai kicks off the 2019 season for Audi
Celebrate the Month of Love with a Brighter Smile at The Smile Bar
Global Village presents Scheherazade, a timeless tale of intrigue and adventure
HP Opens CES 2019 with Stunning Displays, PCs and Security Innovations
Malabar Gold & Diamonds opens a new showroom in Millennium Dubai Airport Hotel t...
Longchamp Spring/summer 2019 Show
Eberhard & Co. Main Sponsor of Winter Marathon 2019
Introducing Burberry Bespoke Fragrances
Turkish Airlines reached the 80.2% Load Factor in December 2018.
Always take the front row with this 7.2” supersized smartphone screen
Samsung Smart TVs to Launch iTunes Movies & TV Shows and Support AirPlay 2 Begin...
Epson to participate at SGI 2019 for the 10th year highlighting high value solut...
Third Edition of Al Shira'aa International Horse Show Concludes with Thrilling Finale
Bring out the Chef in your little ones at 800 Degrees Pizzeria
Shane Breen Wins Grand Prix Qualifier at Al Shira'aa International Horse Show fo...
Young Al Owais Ends Al Shira'aa One Star With Victory
Celebrate Valentine's Day With a Quintessential Timepiece From D1 Milano
Dubai Festival City Mall's Festival Bay transformed with a new, larger-than-lif...
Smart City Services at Silicon Park Reach Advanced Level of Completion
Eberhard & Co. Gilda makes an extraordinary Valentine's Day gift
Making many tones from one
Cadillac announces Middle East arrival of the 2019 ATS model
Tag Heuer Demonstrates Watchmaking Mastery With Its New Carrera Calibre Heuer 02...
Beef Sushi- Love at first bite
Canadian University Dubai (CUD) launches degree program in Climate Change in par...
Union Coop Among the ‘Elite' Sponsors of The FAZZA Championships for People of D...
ADEK's Winter Activities Program in Abu Dhabi hailed a resounding success
Premier Motors in collaboration with ADNOC Distribution provides
Dubai Tourism Releases AED250 Million in Bank Guarantees of Tourism Companies to...
Bollywood Actor Anil Kapoor to inaugurate 2 new outlets of Malabar Gold & Diamon...
Flying Grand Regulator now available in new colour combinations
The Preston watch collection by Coach
S@TIS' traceability software packages to feature at Arab Health 2019
The Commemorative Silver Coin
Joyalukkas Shopper wins BMW Car in DSF Mega Promotion
Citi UAE opens Citigold lounge in Abu Dhabi.