GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Fashion and Lifestyle

 
  Share

Dubai, UAE, June 28, 2018:  Swiss luxury watchmaker Breitling celebrated the grand opening of its first flagship boutique in Asia in WF Central, Beijing. Breitling CEO Georges Kern was on hand for the ceremony along with Jacques Bothelin, Captain of the Breitling Jet Team, renowned Chinese actor Lei Jiayin, and renowned Chinese actress and singer Han Xue.

 At the opening ceremony, Georges Kern, CEO of Breitling, pointed out that introducing the new design concept in Beijing is significant. He said: “Launching our new boutique style in this city underscores the importance of the markets in Asia, and particularly in China, for our brand. We're delighted that our Chinese friends will get to know our products and our heritage in this urban Breitling environment.” 

The event was attended by actor and friend of the brand Lei Jiayin, who wore the new Navitimer 8 B01 Chronograph 43, as he enthused about Breitling: “A wristwatch is a man's best friend and should reflect a professional attitude, a dedication to precision, and a rich heritage, all of which I find with Breitling.” Actress Han Xue wore a Breitling Navitimer 1 Automatic 38 that perfectly complemented her elegance and her chic, sporty style. The two good friends were among more than 100 guests in attendance on the boutique tour. 

The Breitling flagship boutique in WF Central took around half a year to complete. Its brand-new design concept incorporates a comfortable and fashionable shopping space for customers and a display of more than 200 exquisite timepieces representing Breitling's entire product range, along with the new Navitimer 8 models and some exclusive limited editions. The boutique marks a significant milestone for the brand's distribution development, not only in China but in all of Asia. 

WF Central, the property developer Hongkong Land's leading premium lifestyle retail center in China, is at the commercial and political heart of the capital city; its design and scale respect and revitalize the historic ambience of the Wangfujing area. By opening its first flagship boutique in this landmark location, Breitling is paying tribute to the area while updating its trailblazing innovative spirit for a new era.

Today, Breitling retains a special place in the hearts of pilots. The brand's long-established ties to aviation are best – and most spectacularly – represented by its partnership with the Breitling Jet Team. On the event's grand opening day, a full-sized replica of an L-39C Albatros jet was on display at the location. Set against the backdrop of the Serpentine Pavilion Beijing, the eye-catching jet left guests with an enduring impression of the brand's aviation heritage. 

Located in WF Central, Breitling's new 152-square-meter boutique, with its imposing nine-meter facade and four-meter ceilings, is ideally suited to the brand's compelling industrial loft concept. Its design is an artful, modern interpretation of the stylish spaces that characterize mid-twentieth-century industrial buildings. It recalls the period when Breitling created some of the most admired tool watches ever made and, with its striking decor and bespoke furniture, recreates generous but intimate ambience of an exclusive industrial loft in a dynamic city. 

The boutique features some exquisite materials and furniture: more than 10,000 exclusive Japanese bricks were used to construct the huge wall with its neon Breitling logo from the 1960s. Another vintage logo, a stylized “B,” adorns a yellow mesh wall. The floor is made of waxed concrete combined with American walnut. 

No less compelling are the displays of Breitling's remarkable watches: the metal structures are a stunning reinterpretation of industrial shelves and represent water, land, and air, the three environments where the watches have long distinguished themselves. 

The creative, trendy entrance bar is a masterpiece in its own right. It offers an attractive display of the watches and serves to present Breitling's products to its visitors, who can also play a game or two on the professional pool table. 

Guy Bove, Breitling's Design Director, is convinced that the new boutique concept will appeal to longtime fans of the brand and also welcome new ones. He commented: “With our redesigned boutiques, we are respecting our long, impressive heritage, but are doing so by creating a relaxed, stylish environment. We are opening our doors to a new generation of Breitling enthusiasts.”
Breitling

Since 1884, Breitling has established itself a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence.

With the brand's storied association with aviation, Breitling has shared the finest moments in humankind's conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology.

Breitling manufactures its own movements inhouse and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.



Posted by : GoDubai Editorial Team
Viewed 24760 times
Posted on : Thursday, June 28, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The incredibly accurate AT8156-87A from CITIZEN
Next Story : The Rado True Thinline Nature Collection Inspired by nature, realised by Rado
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
NARS Erdem SS19 Beauty Report
Diana Arno Expands Online Shopping to Middle East
Introducing Home Fragrance at Robinsons, Dubai Festival City
Introducing VK Beauty Lounge & Bar
Defying Age With Skin Republic's Gold and Platinum Face Masks
The Future Is Here
Roberto Cavalli's Exclusive Duo of Fragrances
Lacoste.12.12 Collection
Bring a Touch of Sophistication to Your Home with The Exclusive SmegXDolce&Gabba...
FOREO To Attend TFWA: the World's Largest Travel Retail Show
Trevor Sorbie Range Relaunches in the UAE
Carl F. Bucherer Celebrates Debut of Its Online Boutique on Jd.Com Launch of Lim...
GROHE Smart Home: The App-Controlled Water Security System
Pamper yourself at Perfumery & Co this month, at The Dubai Mall
Le Meridien Dubai Hotel & Conference Centre's Restaurant Promotions- October
O Boticário Opens in Dubai its First Amphora Store outside Brazil Come Join...
William Collection by Hugo Boss
Dubai Parks and Resorts Celebrates Saudi National Day
Al-Futtaim ACE launches its stylish new Outdoor collection
Honor Set to Go Beyond Limits With the Launch of Honor 8x
Honda voted “Preferred Sedan Car Brand of the Year” for the fourth year in a row
The Mummies of Dubai Give Their Kids a Preppy Style Makeover
Al-Futtaim Toyota swoops another win at the Filipino Times Awards
Huawei Deepens Cooperation with Duisburg to Transform Germany's Industrial Hear...
Tips & Toes Hits the Big 3-5!
Hyperloop Transportation Technologies, Partners, and Government Stakeholders Mov...
Ministry of Human Resources and Emiratisation, Huawei and Honor launch ICT Compe...
Dubai Design Week continues to grow, cementing Dubai as the design capital of t...
New GUESS Handbags for FW18
du Wins Smart Cities Award at the Telecoms World Middle East 2018
Mousses Etoiles to reveal the latest luxury designs of commercial-use outdoor fu...
Eberhard & Co. Scafograf 100 For Elegant Lady
Tata Communications launches a specialised cyber security lab at Shanmugha Arts,...
Consonni Wraps Up La Vuelta a Espana With a Seventh Place Finish for UAE Team Em...
Akamai Unveils Solutions at IBC 2018 Designed to Mitigate the Challenges and Cos...
Abu Dhabi wins bid to host 2022 ITU Grand Final in world first
Cadillac XT4 Delivers Dynamic Driving Experience
du Opens New Business Centre in DIFC for Enterprise Customers
Volunteers from the UAE join hands with the community in Tasset Peulh village in...
Sharjah's Recognition as ‘Accessible City for Physically Disabled' Hailed as His...
WWE® Crown Jewel Set for November 2 in Saudi Arabia
New Homologations for Pirelli Tyres
The Dubai Business Women Council meets with the UN Assistant Secretary-General t...
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show
The Ferrari Monza SP1 and SP2 unveiled – the first models in a new concept of li...
Registration for the 5th edition of Camel Trek is now open
2018 FW in style at Zippy
New Headmaster for Repton School, Abu Dhabi School's Rose Campus (FS1 to Year 1...
Huawei becomes one of the first multi-national technology companies to register ...
Fidu Properties unveils second office in Dubai; eyes expansion in UAE