GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Automobile

 
  Share

•     New venture coinciding with World Environment Day plans to roll out electric vehicles across nine cities in MENA by 2020
•     Fleet of electric vehicles for commercial transport launched in Dubai through Careem in pilot phase 

Dubai, United Arab Emirates 05 June, 2018:  Crescent Enterprises, the UAE-based diversified conglomerate, and Bee'ah, the Middle East's leading and award-winning environmental management company, today announced the launch of a joint venture, ION – a sustainable commercial transport company.
ION's operations include the development, acquisition and management of electric vehicle (EV) fleets for commercial use, deployed through platforms such as ride-hailing services, as well as corporate and government fleets.

Coinciding with World Environment Day, the joint venture has announced plans to deploy fleets of energy-efficient Tesla vehicles to complement the transport network across nine cities in the MENA region. With a phased roll out planned until 2020, the collaborative effort will also align with the establishment of a regulatory framework governing the use of electric vehicles in the target markets. The company also aims to embrace a holistic approach and extend beyond electric mobility to eventually include power generation and storage products.

Khaled Al Huraimel, Group CEO of Bee'ah, said: “We are delighted to join forces with Crescent Enterprises in this game-changing initiative dedicated to enhancing the sustainability of sectors such as transportation across the MENA region. As a company that actively facilitates the adoption of a green economy, we understand the role of environment-friendly transportation in reducing our overall carbon footprint. We believe that ION will play an instrumental role in consolidating the UAE's green credentials.

“Bee'ah has been an early adopter of green technology and has invested in a number of initiatives that showcase our passion for integrating innovation with eco-friendly practices. We have optimised our services by deploying a fleet of smart vehicles, including Tesla's new Semi trucks, while the former's state-of-the-art Powerpack has facilitated our ambition of turning our new headquarters into a net zero energy building. The historic launch of ION represents yet another milestone on our journey towards a greener and more sustainable future.”
Following the announcement at Abu Dhabi Sustainability Week 2018, Bee'ah had become the first company in the Middle East to place an order for Tesla's revolutionary, electric Semi trucks.

Aspiring to play a prominent role in the conversation about electric cars, ION seeks to engage with electric utility regulators, road transport authorities, legislators, environmental agencies and customer groups to gain insights and shape policies that will accelerate the adoption of electric vehicles.
For his part, Samer Choucair, Vice President of CE-Creates, the business incubation division of Crescent Enterprises, said: “In line with the UAE Vision 2021, and the UAE Government's ambitious clean energy targets, ION is setting a new precedent for private sector participation in this sustainability drive – not just through dialogue but real action. Our goal is to roll out a fully green fleet management enterprise in the UAE and across the wider region. We are proud to take this revolutionary step with Bee'ah – a company we deeply admire for its focus on environmental sustainability – and look forward to positioning ION as a leader in this space.”

He added: “Energy policies in the region have witnessed significant shifts in recent years as a matter of economic, social and environmental necessity. We believe that this venture will pave the way for positive and fundamental behavioural changes that can accelerate the drive towards a sustainable zero-emission transport system.”

The renewables sector is a high priority for all governments in the Gulf region. In this context, the UAE announced a decision to raise its clean energy target to 50 per cent of its energy mix by 2050, while Saudi Arabia has indicated an ambition to produce 10 per cent of its electricity from renewable resources by 2032. Across the wider MENA Region, countries such as Jordan and Morocco have also set similar targets as they aim to reduce their dependence on hydrocarbons.
ION has already piloted its fleet of turquoise Tesla Model S electric vehicles in Dubai through the ride-hailing service, Careem in May 2018. Users of the application can now book ION's iconic electric cars for a ride anywhere in Dubai. The company is additionally in talks with regulators to expand its UAE fleet operations to Abu Dhabi by Q3 2018.

 



Posted by : GoDubai Editorial Team
Viewed 4148 times
Posted on : Tuesday, June 5, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : The UAE's first car manufacturer forms team for debut drive at America's second oldest motorsport ev...
Next Story : Toyota Camry Hybrid Electric Vehicle now available for retail motorists in the UAE
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
Marchon Eyewear Summer 2018 Collections
24 hour Mega Sale at Dalma Mall!
GUESS Trend Alert | The Summer Blues
Hair Rituel by Sisley Now available at Paris Gallery
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Beautiful Freaks
Alfahim Announces New Three-year Partnership With UAE Triathlon Federation
Danube Properties launches Dh550 million Lawnz project at International City, ad...
Boss watches presents Master Collection
Samsung Introduces Sunrise Gold and Coral Blue Editions for the Galaxy S9 and S9+
UAE Team Emirates Blend Youth and Experience as They Announce Line-up for Italia...
Back to the 90s with GUESS Originals
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
RAYMOND WEIL Freelancer ACDC Limited Edition
Shop and earn Skywards Miles at The Dubai Mall
The Timekeeping Starts Now!
The Rado True Open Heart Automatic
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its...
What's better than a good breakfast on your Birthday? One that is free!
Nikai Group supports Al Noor Centre with assistive technology devices
Tommy Hilfiger introduces latest SS18 women's watch collection
Keep cool with Marks & Spencer's linen collection
Realty exhibition brings plethora of investment opportunities for expat Indians
Skyline Suhoor Night 2018
TAG Heuer celebrates the 50th anniversary of the Gulf victory in the 24 Hours of...
Dubai Tourism Launches State-of-the-art Airport Installation to Inspire Dxb Tran...
The 22nd edition of Indian Property Show to take place in Dubai from 21-23 June 2018
Maserati joins Cash & Rocket Tour 2018
Eberhard & Co. Scafograf Black Sheep
Learn to enhance your body and home energy quotient
EU Reinforces Position at the Forefront of Global Energy Transformation, Says IRENA
Fatima Bint Hazza Inaugurates Abu Dhabi Ladies' Club
Al Maya Group welcoming the Dh.50 billion stimulus package announced by Government
Saint Honore Allure Lady-Charming colour
Make a style statement on your wrist
Sharjah's Economic Realities Focal Point of Statistics and Community Development...
Orolia Awarded $34 Million Contract to Deliver Personnel Recovery Devices to the...
KHDA accredited Parent Education Courses equip parents with positive parenting tools
Up to 90% Off: Abu Dhabi 24-hour Mega Sale Kick Offs Friday at 10am
Abu Dhabi International Airport Achieves Sustainability Milestone
Winning Wednesday: UAE Team Emirates Celebrate Two Podiums in Two Races
Emirates Motor Company wins prestigious global award for outstanding customer se...
TAG Heuer back at the 24 Hours of Le Mans
Dubai Customs showcases its experience to Chinese delegates
A Fresh New Look to the World's Oldest Islamic Bank
Drive home in a Dodge RAM, dance with your favourite Looney Tunes stars and rev...
Hyperloop Transportation Technologies Signs Agreement for Commercial System in U...
Connected aircraft to save aviation industry $15 billion per year and 21.3 mill...