GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Healthcare

 
  Share
  • As part of its Hack for Good initiative, Facebook partners this year with the International Federation of Red Cross and Red Crescent Societies (IFRC) across 12 countries in MENA including Iraq, Jordan, Lebanon, Palestine, Kuwait, Saudi Arabia, Bahrain, UAE, Tunisia, Algeria, Morocco and Egypt
  • Developed by Leo Burnett Beirut, ‘Giving is in your blood' aims to encourage more people to donate blood during the Holy Month of Ramadan
Dubai, UAE, May 17, 2018:   A new campaign launched today and running across the Middle East and North Africa aims to increase blood donations throughout Ramadan. The “Giving is in your blood” campaign was created as part of Facebook's Hack for Good initiative that aims to develop technological solutions to address real social challenges. It is the result of a partnership between Facebook and the International Federation of Red Cross and Red Crescent Societies.
 
In a celebration of young creative talent in the region, Facebook invited five teams of young professionals from creative agencies across MENA to spend an entire day at the Facebook MENA HQ brainstorming and preparing their proposed ideas. The teams then presented their campaigns to address the IFRC's goal to boost blood donations in the Holy Month to a panel of judges including key regional executives from Facebook and the IFRC. A team from Leo Burnett Beirut emerged victorious, and are working together with Ahmed Younis, Creative Shop Lead MENA at Facebook, to bring their idea to life in the first week of Ramadan.
 
Ramadan and the summer months tend to result in a dip in blood donations, with those who fast and cannot donate only after breaking their fast at sunset, combined with many travelling for the summer. Blood banks often are in short supply, creating a need to foster more voluntary blood donations. To urge more to donate their blood during Ramadan, ‘Giving is in your blood' aims to direct people to give blood at the authorized blood donating centres to step up blood donation during the summer season when a shortfall is expected. People who are fasting can donate blood, but only after they have broken their fast at sunset. This drive will give people the power to build more powerful and meaningful communities. 
 
Speaking about the initiative, Christine Harb, Regional Head of Marketing - MENAP, Facebook, said: “As we prepare to celebrate the Holy Month of Ramadan with our community this year, we also wanted to shed light on the reality of decreased blood donations this month in the region, while using Facebook as a tool to bring people together for a good cause. We are proud to collaborate with the IFRC and Leo Burnett Beirut to empower our 172 million Facebook users in the region with the region to contribute to ‘Giving is in your blood' campaign and we look forward to seeing its positive impact on communities.”
 
Rana Sidani Cassou, IFRC MENA Head of Communications commented: “Blood saves lives. But a lack of blood can mean the opposite. Across the region, National Red Cross and Red Crescent Societies are part of the advocacy for or the collection of voluntary unpaid blood donations. We hope this campaign will help fill the gap in blood donations that we normally see during Ramadan. We are encouraging people to donate blood after they have broken their fast at sunset. We are also hoping to recruit blood donors who might start donating in Ramadan and maybe continue throughout the year.” 



Posted by : GoDubai Editorial Team
Viewed 4276 times
Posted on : Thursday, May 17, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : One in Four people over the age of 50 years suffer from foot pain, stiffness or aching feet in the U...
Next Story : RAK Diabetes Center in Jumeirah offering Free Lifestyle wellness checks and Diet Consultation for Ra...
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Marchon Eyewear Summer 2018 Collections
du Distributes Eid Gifts at Al Jalila Children's Hospital
Al-Futtaim ACE celebrates Eid with exciting offers and activities
24 hour Mega Sale at Dalma Mall!
Filorga introduces two new additions to its UV-BRONZE range offering a comprehen...
Purify Your Skin with Skin Republic
A Sparkling Gift Guide for Eid al-Fitr by Mouawad
Al Ghandi Auto brings the most Affordable Electric Vehicle - Chevrolet Bolt EV -...
Rapid renewal of smartphone portfolio brings next generation Nokia 5 and Nokia ...
Captivate Your Senses with Marks & Spencer's Exclusive Oud Collection
Stylish men's watch - BU4018-11H - with rose gold case and black dial is a real ...
Splash's ‘Life After Fashion' Campaign Breathes New Life into Old Garments
Hamdan Bin Mohammed Heritage Center distributes Eidia on first day of Eid
Crowe Horwath announces global rebrand to “Crowe” Sometimes a smart decision i...
iVOOMi Smartphones Enter the UAE Market Exclusively on SOUQ.com
New open-air member of the AMG GT family
The Summer Just Got Sweeter with the New Palm Candy Collection from Max
Abu Dhabi Treats Eid Al Fitr Visitors to Shopping Bonanza with 90% Discounts Acr...
All Abroad… Mobile Cinema Bus presented by Pert Plus
Tissot Chrono XL Tour de France Special Edition Cycling just got big
Skydance: The Sun – shining amid the immensity of the galaxy
Hair Rituel by Sisley Now available at Paris Gallery
Great Moments Manero Flyback accompanies Swiss National Soccer Team To Russia
The Lacoste Moon Collection
Boss watches presents Master Collection
Axalta and Mohamed Naser Al Sayer Toyota Service Body Shop Go Green in Kuwait
Mido Baroncelli - A Trilogy of Limited Editions
Summer Romance in the air with Max's new seasonal Collection
Liali Jewellery gets the Capillary Technologies boost to enhance customer engagement
Celebrate Eid Al-Fitr with Emaar Entertainment
Medeor 24x7 International Hospital, Al Ain - Quran Competition
Etisalat launches the Middle East's first Apple Watch Series 3 with built-in cellular
Celebrate Eid Al Fitr at Dubai Festival City
GUESS Trend Alert | The Summer Blues
GSK distributes 8,500 ecofriendly Iftar meal bags to people across the GCC
Back to the 90s with GUESS Originals
Nikai Group supports Al Noor Centre with assistive technology devices
Kitchen Design from a Single Source: GROHE Sets Holistic Design Accents with Its...
Hormann Introduces door type V3009 for integration in conveyor systems
Beautiful Freaks
The Dubai Business Women Council enhances the skills of its members through the ...
Year of Zayed Celebrated in a Short Film Featuring Renowned Businessman and Phil...
Emirati double amputee becomes first in the region to receive 3D printed transti...
dnata acquires majority stake in baggage storage and delivery service company, DUBZ
Jawaher Al Qasimi Makes Worldwide Plea to Strike Child Labour at its Very Roots
Emirates Aviation University announces new scholarship awards
The Timekeeping Starts Now!
Maserati joins Cash & Rocket Tour 2018
FBMA Launches The Fatima Bint Mubarak Sports Library
Facebook for iPhone now available in Arabic