GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

Kobe beef sales have risen 500% in UAE during 2017 and are expected to increase 300% in 2018 

Dubai, 15th February 2018:   Soft, Velvety, Buttery, Melt-in-your-mouth Kobe beef has inspired the world's most talented and skillful of chefs to create unforgettable gourmet experiences to perfection and this year Middle East Fuji LLC, one of UAE's leading one stop shop service provider for all marine needs, food concepts and ingredients from Japan and Far East to the region is participating at the Gulf Food Exhibition to showcase the highest genuine quality branded Japanese Kobe Beef with an original Japanese chef who will prepare authentic Kobe beef tasting at Hall 3 and Stand B3-2.

On its 23rd edition, the highly anticipated trade exhibition will run for five days, 18th till 22nd February at the Dubai World Trade Centre to bring together a series of insights, activities, excellence and creativity within the global food and drink industry. Mr. Ryusaku Hayashi - Managing Director, Middle East Fuji LLC said:“Kobe beef sales have risen 500% in UAE during 2017 and are also expected to increase 300% in 2018. We believe the number could triple in 2018 as demand for the beef rises”. 

Middle East Fuji has achieved 500 percent sales growth in terms of its distribution of premium Japanese Kobe beef in the UAE in 2017 compared to 2016, according to figures by managing director Ryusaku Hayashi. While the firm imported only one carcass of Kobe beef to the UAE in 2016, it brought five whole carcasses to the country in 2017. Hayashi believes the number could triple in 2018 as demand for the beef rises. It currently retails at an average $462 (AED1,700) per kilogram.

“We are now targeting to achieve 300% of our 2017 figures in 2018 and then further double it in 2019.  It is of course an ambitious target, but we believe it is achievable as we continue to strengthen and grow awareness of our highest genuine halal quality Japanese Kobe beef at leading sector events such as Gulf Food. For now, the firm is working on raising awareness on the health benefits of Kobe beef, which will simultaneously increase demand in the region. As the product is premium and niche, Middle East Fuji is limiting its offerings to high end specialty restaurant and direct VIP customers.”

Saeed Al Malik, President and CEO, Middle East Fuji, LLC said, “Our strongest markets for Kobe beef in the region are the UAE and Oman. We plan to venture into Saudi Arabia very soon. Middle East Fuji LLC has been growing in the Middle East industry for past 3 decades. Since the time we established ourselves, we have cultivated good relationships with our partners and stakeholders while ensuring the highest premium halal quality kobe beef to our customers.”

Located in the heart of Downtown Dubai, Kohantei is the UAE's only Japanese fine dining 'Kaiseki' experience and one of Middle East Fuji's largest customers of Kobe Beef. Spokesperson Chef Ueda testified, “If there were an Olympic Games of beef, Middle East Fuji's supply of Kobe Wagyu beef would be the run-away gold medalist as the best beef in the world.”



Posted by : GoDubai Editorial Team
Viewed 10004 times
Posted on : Thursday, February 15, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Global Expansion in sight for ICONS© Coffee Couture
Next Story : NEZO launches new identity to guide consumers in selecting the best salt for their culinary delights
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN”
Get Your Summer Glow From Within
Palmer's Coconut Oil Formula for Body and Hair
Express Your Signature Style
The Memovox Adventure
Cerruti 1881 Infinite Love
Tissot Lepine It's making a comeback Vintage
OMEGA's second "Speedy Tuesday" sells in 01:53.17
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology
The Lacoste Family Capbreton Collection
Olivia Burton Watercolour Florals
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year r...
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon
New short indie movie ‘The Peril' is a wake-up call to parents about internet sa...
Beat the heat with mini dresses
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
DKNY Fall 2018
UAE's Emirates Transport Chooses Oracle Cloud to Drive Rapid Expansion and Deliv...
Enjoy an all-day breakfast at Sophie's Café
Tissot T-Race Cycling An adrenaline-fuelled ride
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
Travel Light with Beauty Essentials from Glambeaute.com
Dubai Camel Racing Club Honours Al Tayer Motors
Oh, Sweetie Lipcolour!
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for touris...
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
DHL Express drives energy efficient solutions with new electric vehicles in Dubai
Airbus unveils winners of its ‘Entaliq in KSA' initiative
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Enjoy DSS 2018 Offers at Parah
Go Down Memory Lane with Fashion Trends from the '90s
Outstanding Guide programme launched by Sharjah Museums Authority
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Launch of PINAR Water - Turkey
Abu Dhabi Airports Celebrates Success at CIPS Middle East Supply Management Awards
Cromia Offers Amazing Discounts during DSS
2XL launches luxurious Louna sofa set in velvet
Dubai Business Women Council witnesses 28.3% growth in total membership during f...
Summer Love by Mouawad
New hope for patients as world's first and only approved therapy to treat two ty...
Tommy Hilfiger Dressed Up Collections
Finnair launches off-airport baggage collection and check-in service in London w...
HP Collaborates with Abu Dhabi's Danat Al Emarat Hospital to Re-invent Patients'...
Experts urge residents to recognize early signs of Heart Disease
Take your mobile gaming to the next level
DS Podium Chronograph - Sporty as ever, now with PrecidriveTM
Martin on a Mission as He Claims Sixth Spot for UAE Team Emirates in Stage Five ...
Mobile Fiesta at Jumbo Electronics this DSS 2018