6th Feb 2018 Dubai, United Arab Emirates : Keventers, the original milkshake brand has forayed into the Middle East with the launch of its store at Dubai's latest beachfront attraction, La Mer. Keventers, a brand synonymous with milkshakes and backed by a legacy of over 100 years, now resonates an uber cool, aspirational brand, that perfectly blends with an ambitious urban generation Y.
With every milkshake made to order, Keventers offers a delightful set of classic, thick and fruity milkshakes. Milkshake lovers can indulge in modern flavours like Nutella Marshmello, Nutella Caramel, Bubble Gum, Kit Kat while classics such as Strawberry and Mango shakes stand firmly on the menu. Date Jallab and Avacado Honey milkshakes also add a local flavour, making the entire menu appealing to all taste buds. To ease the coolness of the chilly weather, Keventers also serves a host of appetizing hot beverages like Cappuccino and Café Latte.
Keventers' serves all its shakes in an attractive and handy glass bottle, a principal USP of the brand since its inception. This environment-friendly packaging that completely avoids any sort of plastic element is a distinguishing factor for the brand while it encourages sustainable living among its consumers. \
Commenting ahead of the launch, Sohrab Sitaram, Director / CEO of Keventers said, “A country, as global as UAE holds tremendous potential for a brand like Keventers to flourish and expand internationally. With all major global brands already present in the UAE, Keventers is making a timely entry into the market, positioning itself strategically to capture the imagination of milkshake and dessert lovers. We already have our presence in various international markets like Kenya and Nepal. But being a part of UAE's thriving gastronomy elevates the brand's image and brings us closer to a global audience, who love to be a part of young brands like ours.'
Keventers, a brand synonymous with milkshakes, was first established in 1925 by Edward Keventers and later acquired by Ram Krishna Dalmia in 1940. But the brand was revived in 2015 with a new identity and team, retaining its legacy and brand essence. Three enterprising individuals - Sohrab Sitaram, an established hospitality professional with an illustrious career of over 18 years along with entrepreneurs Agastya Dalmia and Aman Aurora, came together to reinstate the brand's legacy. Keventers is now establishing its footprint in the UAE with plans to open 25 outlets in Dubai and Sharjah, strengthening its presence in the country.