Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>


Turkish Airlines presents its new commercial starring world famous heart surgeon and TV personality Dr. Oz at the Super Bowl LII.

Dubai, UAE, February 05, 2018:  Turkish Airlines, winner of Skytrax's “Best Airline in Europe” award six consecutive years, has just debuted its new commercial on Sunday, February 4th during the NFL's final game and the most-watched show in U.S. TV history, the Super Bowl.

Award-winning Danish director Martin Aamund took the reins for the film, which will be broadcast in many countries, that the national flag carrier flies to, across Europe, South Africa, the Far East, the Middle East, and the Americas including North America (Canada), Latin America, and the United States. 

Shooting wrapped up within a month across diverse destinations served by Turkish Airlines in Northern Europe, Africa and the Far East. 

Filmed under extreme weather conditions, with temperatures up to 50° C in the Sahara Desert, and below 0° C for the Northern Lights, the commercial celebrates the magic of the human body to excel in diverse conditions.  “Widen Your World” is a call to the viewer to explore the world, and through it ourselves, with our five senses.

Senses allow us to experience the world in a unique way. Touch, smell, sound, sight and taste are five magic ways of literally taking in a place and creating a moment, an experience, and a memory. Within the five senses are held some of the most precious memories, which can transport us through time. Uniquely, these grand voyages are most often inspired through the tiniest of details, whether the scent of a flower, or the taste of a spice. The Five Senses campaign encourages viewers to experience a sense of awe at the universe inside the body, as well as the amazing planet that Turkish Airlines connects us to.

Ahmet Olmuştur, Chief Marketing Officer (CMO) of Turkish Airlines commented on the new campaign's debut at the Super Bowl; 'As the airline that flies to more countries than any other, we strongly believe that our mission is so much more than bringing our passengers to their destination. We actively encourage them to discover the world and through it, discover themselves. Our new Five Senses campaign aims to emphasize the experience every journey brings towards discovering the unknown with our five senses to their fullest. 

We are more than satisfied by the feedback and outcomes of our celebrity ad campaigns with world-famous figures so far. Our campaign last year ad with Morgan Freeman was a great hit. Now we are looking forward to this new cooperation with Dr. Oz. We will maintain our leadership with our ‘Widen Your World' mission through our journey, which will inspire the whole world to seek new discoveries.”

Dr. Mehmet Oz emphasizes the importance of a high quality passenger experience; 'As a doctor who has dedicated his life to communicating the wonders of the human body to the world, I am thrilled to work with Turkish Airlines on their novel Five Senses project. Together we will explore the unique experiences we can have across diverse locations around the world as we invoke curiosity and a sense of wonder for our audience.'

This follows on from the launch of a highly successful commercial starring Morgan Freeman, which aired during the commercial break at the 2017 Super Bowl and went on to become the most watched Super Bowl commercial on YouTube with 53 million views. In 2016, Turkish Airlines sponsored 'Batman v Superman: Dawn of Justice', and broadcasted its commercial as part of the sponsorship deal, at the Super Bowl for the first time with an estimated audience of over 800 million people worldwide. 'Kobe vs. Messi: The Selfie Shootout', another of the national flag-carrier's commercial deal with Lionel Messi and Kobe Bryant, was also selected the best commercial film of the last decade by YouTube. 

Posted by : GoDubai Editorial Team
Viewed 7625 times
Posted on : Monday, February 5, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Airbus' open aviation data platform Skywise continues to gain market traction
Next Story : Emirates Group Celebrates Outstanding Employees at Annual Najm Chairman's Awards
Email this article Print this article

Share this article with your friends and followers


Back to Top  
Most Viewed Press Release posted in the last 7 days
Bhima Jewellers Wows Women on International Women's Day
Foreo Declares 2018 the Year of Confidence
Built for the Way We Communicate Today: Samsung Galaxy S9 and S9+ Launches in the UAE
Filorga Launches Lift Range
The Ultimate Mother's Day Beauty and Wellness Gifts
The Sheet Mask Trend
Top Perfume Picks for Mother's Day @ Glambeaute.com
Rise and Shine with Sophie's
SMCCU opens its doors for SIKKA Art Fair
Nissan's e-POWER technology wins environmental award
Mother's Day Offer from Blush N Curls Salon
Max launches its Inaugural Abaya Collection
It's Mother's Day!
The Global Sensation UFO Lands in Europe at Cosmoprof 2018
Al-Futtaim Honda launches 10th generation Honda Accord
“The Night of Italian Design” at D3 Attracts Design Enthusiasts
LULU Organic Food Activation
Drink yourself to looking younger with Skinade
Iconic milkshake brand Keventers to open 30 outlets across the UAE in 2018
Discover the MISA Cho Gong Jin Oriental and Herbal Skincare Range from Missha
An Open Secret - The new Flying Regulator Open Gear provides deep insights
The V-Tox Facial by Linda Meredith Skincare
Corporate Power Dressing redefined at Kachins Signature
UAE Jiu-jitsu Federation® Conducted the Official Weigh-ins of Abu Dhabi Grand Sl...
Reading Champions Declared at 10th Emirates Airline Festival of Literature
Preps for the Fazza Championships for Shooting Saktoun Riffle begin on March 11
A Meet & Greet with the Pakistani Cricket Sensation Umar Akmal
Own your pores like a Bioré Princess!
The only line you'll love in your face – your perfect jawline!
Cadillac Alghanim kicks off world-class opportunity in Kuwait
OMEGA Launches its NATO Strap “Pop-Up Boutique” in Paris
GMC sets a new GUINNESS WORLD RECORDS title in partnership with Abu Dhabi Police
Milan-san Remo a Dream Target as Uae Team Emirates Announce Super-seven Line Up
The Dubai Mall unveils Fashion Avenue; the region's most prestigious luxury des...
ba&sh's Spring-Summer collection 2018
Awqaf and Minors Affairs Foundation Attracts 1200 Emirati Job Seekers at Careers...
Beyond Beauty partners with Platinum Records to position teen sensation Hala Al ...
The Spring Summer 18 Womenswear Collection
Raymond Weil introduces the Maestro Blues
Johnson's® Baby Launches Its First Semi-therapeutic Product Range
Elina Svitolina takes New York by storm and wins it all!
UAE's first ICU Symposium attracts over 150 of GCCs top healthcare professionals
Arabian Healthcare Group and Dignity Health USA team up to expand world-class cl...
GUESS Unveils the Kids Spring 2018 Collection and Campaign
Sanofi introduces innovative therapy to help address high unmet medical needs of...
Velvet Caviar meets Roger Dubuis Diva power
10th Emirates Airline Festival of Literature Ends with a Bang!
PCFC, GDRFA conclude Successful Marriage program ahead of 7th Mass Wedding