GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Banking and Investments

 
  Share

2018 IHG Trends Report demonstrates the competitive advantage derived from a powerful and authentic provenance which resonates with consumers

Dubai, UAE, January 28, 2018:  Provenance is the foundation for enduring brand success and has become more important than ever for organisations wanting to succeed in today's complex consumer environment. That is the finding of the 2018 Trends Report published today by IHG® (InterContinental Hotels Group) at the World Economic Forum in Davos. In the sixth edition of this annual report series, IHG reveals The Provenance Chain; five interconnected stages which provide a demonstrable link between provenance and sustainable growth.

As businesses increase their focus on strengthening their relationships with their customers, the report says that provenance can play a key role in reinforcing trust and credibility in the minds of customers. Provenance provides continuity and consistency in a fast-changing world and across the growing multitude of platforms through which customers engage with brands, and that builds trust, which is a key element of perceived value. Trust, in turn, creates preference over other equally-priced brands and increases customer loyalty.

IHG Chief Executive Officer, Keith Barr, commented: “In today's uncertain and fragmented world, a brand's provenance links its past, present and future, delivering an assurance of expertise, authenticity and authority that can deepen consumer trust. We believe provenance in a brand is an essential foundation for industry leadership and enduring success, which is why it is at the heart of IHG's approach to our individual hotel and corporate brands. The 2018 IHG Trends Report brings to life a clear connection between a brand's provenance and its ability to deliver sustainable growth.”

The report defines provenance as a brand's consistent, relevant and distinctive heritage. However, while provenance has its roots in where a brand has come from, the report makes clear that it isn't about preserving the past, but building on heritage as a foundation for the present and future.  

Barr added: “Loyalty is extremely important to IHG. Our brands have been delivering True Hospitality to people around the world for over 70 years. Throughout that time, we have created deep-seated trust in our brands, building our reputation into the leading and truly global hotel business we are today. We want to build loyalty among guests, among franchisees and among employees. There are various ways in which we do this, including through our industry leading IHG® Rewards Club loyalty programme. But it is the provenance of both our individual brands and the IHG corporate brand which underpins everything and builds true trust and preference over generations.”

The Provenance Chain is the sixth IHG Trends Report, produced in association with IHG's long-term partner Arcature, and through using its own research and observations, as well as a variety of third party sources. Previous reports have covered themes including Addressing Paradoxes of The Age of I, Meaningful Membership, Building Trust Capital, Creating Moments of Trust, and The New Kinship Economy. 



Posted by : GoDubai Editorial Team
Viewed 5667 times
Posted on : Sunday, January 28, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Mashreq posts a 6.5% y–o–y growth in Net Profit for 2017
Next Story : FILMFARE Middle East is all set to re-launch in March 2018
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Cerruti 1881 Infinite Love
Express Your Signature Style
The Memovox Adventure
Oh, Sweetie Lipcolour!
Olivia Burton Watercolour Florals
Travel Light with Beauty Essentials from Glambeaute.com
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
Tissot T-Race Cycling An adrenaline-fuelled ride
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
Summer Love by Mouawad
DKNY Fall 2018
Tommy Hilfiger Dressed Up Collections
Etihad Airways Celebrates President Xi Jinping's Visit With a Series of Cultural...
A New Watchmaking Encounter in Pink Gold at the Venice International Film Festival
Huawei's New Range of Artificial Intelligent Smartphones Set to Change Your Self...
Canvas on Wrist – Swatch Partners Up With Riksmuseum
DS Podium Chronograph - Sporty as ever, now with PrecidriveTM
The Maison Chaumet opens an exclusive pop-up at The Dubai Mall
An Insight Into Easyshopping.ae
Go Down Memory Lane with Fashion Trends from the '90s
From skin to comprehensive aesthetic care: a 15-year journey called Kaya Skin Clinic
Introducing Salvatore Ferragamo's Men's Sun and Optical Capsule
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
Enjoy an all-day breakfast at Sophie's Café
Dubai Camel Racing Club Honours Al Tayer Motors
Before we say Goodbye to Flamingoes and Pineapples, Celebrate Summer 2018 with k...
The wide-awake, doe-eyed look
GUESS Launches Fall 18 Handbags
Enjoy DSS 2018 Offers at Parah
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Launch of PINAR Water - Turkey
Accessing The Internet In Dubai: All You Need To Know
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Ferrari's turbo-charged V8 is voted the best engine of the last 20 years
Your Baby and Child Travel Essentials Covered with Five Little Ducks
Pottery Barn Kids launches new ‘Back-to-School' collection
Hyperloop Transportation Technologies to Build China's First Hyperloop System
Michelin introduces the new MICHELIN PRIMACY 4 in GCC region
Beat the Heat with these Summer Essentials
Danfoss celebrates the young engineers who participated in the EmiratesSkills Na...
PCFC and GDRFA helped 511 employees tie the knot over last 7 years
Rashid Hospital doctors save sea captain's life using a highly sophisticated pro...
6-Day SCTDA Tour Guide Training Program Conducted by SUC
Gulf region's automation industry on track for double digit growth
Martin on a Mission as He Claims Sixth Spot for UAE Team Emirates in Stage Five ...
One Day Course in Dealing with and Managing Difficult Stakeholders
Dubai Health Authority discusses collaboration with British healthcare firms.
Confidence in Follower Counts
Ensure clean and pure air in your home this summer