GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Technology

 
  Share

January 24, 2018; Dubai, UAE:   Kantar TNS, one of the world's largest research agencies, and Qualtrics, the leader in experience management, today announced a global partnership to help organisations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, access to a rich database of over 19 million interviews, end-to-end platform implementation, smart analytics and activation, with the powerful Qualtrics Experience Management Platform™, the world's only integrated experience solution. 

In today's fragmented marketplace, it's never been more important for businesses to create memorable experiences for customers across the touchpoints and moments that really matter. Furthermore, 91% of business leaders believe customer centricity is a top priority and is essential to driving growth . The partnership aims to close the experience gap for organisations at a time when connectivity is rapidly reshaping the brand and customer experience landscapes.

The partnership and global solution will provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimise and activate customer insights for lasting engagement and maximum return. Additionally, by tapping into the wider Kantar and parent company WPP networks, the partnership will offer unrivalled benefits including access to brand insight, consumer data, market comparisons and industry intelligence.

Qualtrics Customer Experience is one of the four pillars of the Qualtrics Experience Management Platform, trusted by over 8,500 brands around the world, and is the most sophisticated CX platform in the industry. It includes flexible role-based dashboards, case management, full CRM integration, and a range of intelligent features built on artificial intelligence, machine learning and advanced analytics.

Philips is one of the global organisations to benefit from the alliance having adopted the new solution for their long-term customer experience programme. Robbert Seeger, Head of Global Consumer Care at Philips, shared: “Together with our partner Kantar TNS, we have taken our customer experience programme aimed at fulfilling customer needs across our global service operations to the next level. The implementation of the Qualtrics Experience Management Platform was fast and brings the voice of our customers instantly into our organisation. Our employees are excited about the user-friendly customer insights through analytics and the real-time tooling. In short, this approach helps to improve our services for our valued customers, every single day!”

In the Africa & Middle East region, Kantar TNS has a network of over 25 Customer Experience professionals who work closely with Qualtrics to support our client's business needs around growing relationship strength, managing touchpoint experiences and customer journeys - to ultimately positively impact business performance.   

Richard Ingleton, CEO at Kantar, said: “We live in an age where experiences are the key point of differentiation. For businesses, success comes from understanding customer expectations, tapping into their emotions and designing products and services which create positive, memorable experiences. Our partnership with Qualtrics will allow our clients to truly embed a customer focus throughout their organisation and create strong customer relationships.”

John Torrey, Chief Corporate Development Officer at Qualtrics, added: “We have long believed that experiences are a vital element and a main distinction of every successful business. We are proud to partner with Kantar TNS to offer full-service customer experience solutions combining our unique, advanced Experience Management Platform and Kantar TNS's world-class consulting, implementation and managed services.”



Posted by : GoDubai Editorial Team
Viewed 13890 times
Posted on : Wednesday, January 24, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Lenovo Recognized as 2018 Global 100 Most Sustainable Corporation by Corporate Knights
Next Story : Ericsson 5g Radio dot gives big boost to indoor coverage
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Mouawad Acquires The 51.38 Carat Dynasty Diamond From ALROSA
Panasonic's latest LUMIX DMC-TZ220 is the Ultimate Travel Companion
Introducing the GUESS Jeans Fall 2018 Collection
Cerruti 1881 MOLVENO timepiece and cufflinks
Build Your Perfect Skincare Routine with Essentials from Glambeaute.com
Kaya Skin Clinic's Expertise is pushing the Boundaries of Botox
Joyalukkas brings joy to hundreds around the world with summer gold bar giveaway
How to choose the right mascara
Tissot Chrono XL NBA Team Collection Sporty Gets Smart
Hour Choice presents Coach Astor Collection
Creating #futureclassic: Swatch Launches Skin Irony Collection
Head to Modhesh World for Summer Fun Before the School Run
Favourite florals: Bloom with our top floral picks from bebe
Carl F. Bucherer Presents Adamavi Collection
Delicious Whole Cakes at Sophie's Café from AED99
Nazih Introduces New Dr. Renaud Skincare Range
Business Wear by Hugo Boss
13 Emirati Authors Launched into the Portuguese Book Market
The new Rado HyperChrome Chronograph in bronze and high-tech ceramic
Never Run Out of Space for Those Joyful Summer Holiday Memories With Western Digital
Al-Futtaim Honda launches Next Change programme to reward loyal customers
Five Awesome Reasons to Visit LEGOLAND® Dubai During the Eid Al Adha Holiday
Back-to-School Shopping Made Easy with SOUQ.com
The Marriott International cyclist team completes 600km R2A cycle challenge
New Addition to the HUAWEI Nova 3 Series: On-trend and fashionable HUAWEI nova 3...
Calligraphy, etching and Palestinian embroidery: Learn it all at Tashkeel this S...
Spectacular live entertainment for the entire family at Majid Al Futtaim malls i...
Eid Gift Guide 2018
Big Android Breakthrough: Huawei's power packed GPU Turbo upgrade will turn you...
‘The Little Things' That Makes Summer All The More Enjoyable
XTouch Announces the Launch of the Robot Family Range of Rugged Mobile Phones
MEFMA reaffirms commitment to promote entrepreneurship & innovation across local...
Let your kids enjoy some dancing at James & Alex Dance Studios
du LaLiga HPC Top Talents Arrive in Spain for 21-day Annual Scouting Camp
Eberhard & Co. immortalizes a legend
Trend Alert! Clueless About Plaid? kate spade Found Fresh Ways to Showcase the G...
The 2nd Edition of the Phanes Group Solar Incubator set to kick off 7th August 2018
Hilton Launches New Platform Dedicated to Offering Guests Bespoke, Unforgettable...
OMEGA Showcases its Passion for Golf at the 2018 PGA Championship
Traditional Thali Indulgence at Antique Bazaar
Danube Properties' Dh550 million Lawnz project at International City, sold out i...
VIP Golf Austin Offers Golf Packages For the Avid Tourist
The Moon Collection From Lacoste
Dubai Judicial Institute collaborates with Union Coop to support the 7th Dubai J...
FREE DANCE WEEK is back at James & Alex Dance Studios
Celebrate India's Independence Day with Sparkles of India
Fitness in DXB to Launch ‘the Pursuit of Happiness' Evening for Yoga and Inspiration
Dubai Tourism Publishes ‘12 Steps Towards Sustainability' Manual to Guide Hotels...
Eyesight restored in a rare case of Optic Neuritis
The new Hamilton Khaki Field Mechanical